In other words, participants in the small-pitch LED screen industry are not completely targeted at the construction industry. The so-called "ghosts" are not an exaggeration. Especially in 2016, small-pitch LED screens have been further popularized on the basis of price decline, and the price-sensitive market such as security and digital signage has made great progress, which has brought a bigger wave of peach picking 2016, small-pitch LED brand. The camp further expanded. This is the normal state after the introduction of small-pitch LED products into market-oriented applications in 2012: However, just because brand expansion has become the norm in the market, people have neglected the impact of brand expansion on the industry. Small-pitch LED brand sources are complex: traditional LED screen industry, LED lighting industry, advertising and digital signage industry, LCD splicing wall industry, DLP splicing wall industry, security display industry, education multimedia industry and so on. The complexity of the source has caused the mentality of different small-pitch LED brands to be completely different. For example, Zhou Ming and other brands focusing on small-pitch LEDs, its product strategy is to strive to do a good job in technology, product upgrades, market operations; the same is the LED screen professional origin, some of the backward students, relying on brands with large spacing products, Its business mentality is to see the small-pitch LED mature, expecting to pick the fruit; the LCD splicing wall industry enterprises have long been subject to the problem of large LCD splicing seams, and their small-pitch LED products are high-end needs of their customers. Satisfying means; for DLP splicing manufacturers, entering small-pitch LED screens is a powerful market challenge for passively responding to competing products. These companies are not very motivated to promote the popularity of the latest technology, or participants in the small-pitch LED screen industry. It is not entirely aimed at the construction industry. The so-called "ghosts" are not an exaggeration. Especially in 2016, the small-pitch LED screens were further popularized on the basis of price decline, and the price-sensitive market such as security and digital signages made great progress, which brought a larger wave of picking peach manufacturers. This kind of peach picking manufacturer takes the price scale as the main marketing logic. On the one hand, some small-pitch LED product lines with slightly larger spacing are not technically difficult and easy to get started; on the other hand, these products have maintained a gross profit margin of around 30% for a long time. These two factors make the barbarian picking peaches available. When the strategy of picking peaches entered the small-pitch LED screen industry with a new value concept, the high-end image of the original market was broken. This change is further highlighted in 2016 and will be an important variable in the industry brand landscape in 2017. For small-pitch LED brands with strong traditional markets, how to differentiate themselves and build high-end market barriers to maintain their high-value image has become a challenge. For those who pick peaches, they face the possibility that the peaches under the peach trees are robbed. Therefore, stretching the arms and picking the higher peaches becomes an inevitable choice. This market evolution constitutes the squid effect played by barbarians in the evolution of small-pitch LED screen technology. In this regard, it can be called a structural confrontation between different manufacturers within the small-pitch LED screen industry. If before 2015, the rule of leading the small-pitch LED market is more of a challenge of technological upgrading; in 2016 and beyond, this law will become a confrontation between different strategies within the internal camp. In 2017, the internal brand confrontation of small-pitch LED screens will be more intense, which is almost 100% happening.
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