Analysis of sales of main models of four traditional self-owned brand passenger cars

Analysis of the four traditional self-owned passenger car products In recent years, Chery, Geely, BYD, and Great Wall Motor have been among the best in the sales of self-owned brand passenger cars in China. In terms of passenger cars (narrow narrow cars, excluding micro facets), what are their sales conditions and what are the characteristics and changes in the models? This article analyzes this.

Passenger car sales: BYD sales in 2009 exceeded Geely. Second only to Chery. From the perspective of overall sales, from January to September 2011, the sales volume of these four independent brands was Chery Automobile, BYD, Geely, and Great Wall. Its sales were 435,300, 366,400, 303,300 and 249,500, respectively.

Among the four independent brands, the rankings of Chery and No. 4 Great Wall have not changed since 2008, while the second-ranked BYD and the third-ranking Geely changed: 2008 sales of BYD passenger cars were 170,900. Vehicles, which were 281,800 lower than Geely, ranked third; and sales of BYD next year soared by 162.4% to 448,400 units, exceeding Geely's 329,100 units, ranking second, and Geely fell to third place. The company maintains this ranking.

In terms of main vehicles, from 2009 to January to September of 2011, the top-selling models of the four self-owned brands are Chery and BYD in the same model, and Geely and the Great Wall are the best-selling models. The following detailed analysis of these two types.

Chery, BYD's best-selling models remained unchanged but its sales ratio decreased. From 2009 to January-September 2011, Chery and BYD had no change in the best-selling models. Their highest sales models were QQ and F3 sedan respectively. Among them, the sales of F3 sedan in the total sales of BYD gradually decreased: from 55.9% in 2009 to 40.9% in 2010, and then to 39.8% in January-September 2011; Chery's QQ sales accounted for the first After the drop, it rose from the 34.8% in 2009 to 25.4% and rose slightly to 25.7% in January-September this year.

From the second-highest and third-highest models of sales, Chery and BYD entered new models from January to September 2011. In 2009 and 2010, Chery’s sales of the second-highest models were all Qiyun 3. The third-selling models were all Qiyun 2. From January to September this year, the second and third-highest models of its sales have become two models of the SUV and FY2. The sales of these two models increased by 78.3% and 89.5% year-on-year to 75,900 and 38,300 respectively. Vehicles accounted for 17.4% and 8.8% of Chery's total sales, respectively.

BYD's second-highest sales model from January to September this year is still F0, with sales of 73,600 units, accounting for 22.6% (compared with its 2010 decline). The third-highest-selling model was the G3 sedan, with a sales volume of 414,000 units, accounting for 12.7% of the total, which was higher than the proportion of the third-highest-selling model (F6) in 2010.

The Tengyi C30 and the Emgrand EC7 have become the best-selling models of the Great Wall and Geely from 2009 to January 2011. The Geely and Great Wall have changed the most sold models. Among them, Geely's sales in 2009 and 2010 are the highest and the second highest models are the Freedom Ship and King Kong, but the sales of these two models have decreased: from 34.5% in 2009 and 20.0% in 2010 to 23.0 in 2010 respectively. % and 17.8%; sales of Emperor EC7 in 2010 soared 575.5% to 70,000 units, exceeding the vision of 64,800 units, becoming the third highest sales volume of Geely. From January to September this year, Emgrand EC7 sold 69,900 vehicles, which surpassed that of the Freedom Ship and became Geely’s highest-selling model.

From 2009 to January-September 2011, Great Wall Motor's best-selling models are changing. In 2009, the top three models of Great Wall Motor were Haval, Hyundai, and Genie, with sales volume accounting for 37.1%, 36.5%, and 6.4%, respectively. The Haval H series listed in 2009 sold 117,100 units in 2010, which accounted for 39.8% of the sales volume. It was the highest-selling model in the Great Wall in 2010. The number of Tengyi C30s listed in 2010 reached 77,100 units this year, second only to Haval. H series. From January to September 2011, Tengyi C30 sold 100.99 million units, which exceeded the Haval H series and became the best-selling model of Great Wall Motor from January to September 2011.