“Golden September and Silver 10” has always been a true portrayal of the Chinese auto market. Today, this auto market phenomenon continues to be interpreted. According to the latest statistics of the Beijing auto market in the Asian city, the number of new car transactions in September was 39,200, which was further narrowed by the same period. In the same period, the data of the national auto market also showed that in September, dealers' sales promotion, passenger car sales in a single month reached 2.342 million units in 2017, the year-on-year high, with a year-on-year growth rate of 3.27%, the sales growth momentum at the end of the year was obvious.
According to market participants in the Asian market, near the end of the year, passenger cars with a displacement of 1.6 liters and below are subject to a tax rate of 7.5%. Vehicle purchase tax expires on December 31, and all car companies are ready to rush. Sales, consumer enthusiasm for car purchase began to be mobilized, the fourth quarter car market sales may usher in a small tail.
The fourth quarter will still be "negative growth"
In fact, from October 1, 2015 to December 31, 2016, the state has imposed a vehicle purchase tax policy on the purchase of 1.6-liter and below-displacement passenger cars at a rate of 5%. Welcome a small Yangxian line of growth.
In October of the year when the policy implementation was implemented, the overall market sales volume and the three consecutive months of growth continued to grow, with both production and sales exceeding 2.6 million units, a record high. In December, it reached 2.785 million vehicles, an increase of 15.39%. Among them, the sales volume of passenger cars in December was 2,442,100, an increase of 18.27% year-on-year, a record high.
In 2016, the approaching policy expired at the end of the year. Since September, the auto market has entered a new round of growth peaks. The sales volume of passenger cars in September reached 2,268,300 units, a year-on-year increase of 28.94%. From October to December, the sales volume reached 2,344,100, 2,590,000 and 2,672,300, respectively, a record high.
Looking back at 2017, the policy at the end of the year is about to expire, and the auto market will once again usher in the small peak of 2017 growth. However, as the policy intensity continues to weaken, this round of “small peaks” will not exceed the actual market performance at the end of 2015 and 2016, so the sales volume may be “negative growth”.
The role of dealer subsidy promotion is large. At the end of 2017, the small peak of the automobile market has shown various signs. Liu Bo, the general manager of Jintai's Citroen brand, said in an interview with Beijing Youth Daily that they have participated in several outdoor auto shows recently. The effect is evident. Judging from the auto show site, a number of new cars are on the market and the policy is approaching maturity. The enthusiasm of the purchasers has been mobilized. The number of people who hang around the booths has generally increased. It is not like many consumers in the mid-year auto show. Individual brands such as Volkswagen and Toyota. Liu Bo said: "Dongxue Tianyi has been listed for one month, and the number of stores has reached 40. By the end of the year, we are confident that there will be more than 100 single-store orders."
In the Asian Games Village car market in Beijing, dealers are confident in the auto market at the end of the year. Relevant persons in the Asian city said: "This year's Jinjiuyin 10 is a warm-up in the auto market. Manufacturers and dealers have already investigated the trend of the auto market, waiting for the opportunity to launch a business policy that is in line with the market, especially the manufacturers that did not perform well in the first half of the year. According to reports, the first half of the year has been behind Mercedes-Benz, BMW's Audi, the subsidy for the dealer's single store reached 12 million yuan, after July, the sales began to rise steadily, in June, the ranking of the luxury brand top three BBA (Mercedes, BMW and Audi) returned to the previous ABB sort, allowing Audi dealers to look forward to the auto market.
In fact, after entering July, not only the Peugeot Citroen brand of Shenlong Automobile, including Beijing Hyundai and Dongfeng Yueda Kia, have rebounded, and they are generally confident of the end of the year. From January to September, the sales figures of Chinese brand passenger cars and German, Japanese and American passenger cars from January to September were 7,355,200 and 3,529,400, 3,039,900 and 1,209,900, respectively. Compared with the same period of last year, Japanese passenger cars showed a rapid growth in sales performance, while German and US growth rates were slightly lower.
Impulse in the fourth quarter is a key opportunity for manufacturers, because the market performance at the end of the year is generally optimistic, so the product scheduling is greatly advanced. For example, Dongfeng Citroen Tianyi, Beijing Hyundai IX35, Beijing Hyundai Rena, Ford Maverick, Ford Sharp and other models are listed in advance, in order to prepare for the end of the year from the production and other aspects of sales peak.
Some market participants believe that the market characteristics are particularly obvious in first-tier cities such as Beijing, and consumers generally have a clear intention to purchase new models and luxury brands. This year's new Tiguan L, Buick GL8 and other new models are generally selling at a higher price. Near the end of the year, these models have begun to actively prepare for capacity impact sales. Similarly, the proportion of luxury brands in the first-tier cities has exceeded 40%, which is evident from the continued growth of luxury brand sales in the near future. It is generally believed that the car market is about to usher in a sales climax before the end of the purchase tax preferential policy on December 31. The difference is that the growth of the auto market will not be too strong, but the quality of growth is better than the end of 2015 and 2016.
At the moment, the so-called "Golden September and Silver 10" is not so "golden" and not so "silver", but the auto market is indeed changing to a normalized form. For each manufacturer, the future will only be stronger and the weaker will be weaker.

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