Recalling that in 2017, according to the data from the China Automobile Association, the company sold 29,015,400 vehicles and 28,887,900 cars, an increase of 3.19% and 3.04% year-on-year. Although it was the first consecutive year in the world, it was also the lowest annual growth since 2008. Level.
With the enthusiasm of sales reports of 2017 sales by various car companies, it means that the hard-won 2017 will reach the end, and it also means that the new year is on a new starting line. Under the background of micro-growth as the "new normal," what kind of plans do auto companies have for the Chinese auto market in 2018? Is it full of confidence and “Great Leap Forward†or is it cautious about “conservative� Gasgoo has collected official data from 20 automakers and sorted out their respective sales targets established in the Chinese auto market in 2018 for readers.
Note: “Increase†refers to the growth rate of the sales target in 2018 relative to the actual sales in 2017.
FAW-Volkswagen: 2.1 million vehicles
Founded in 1991, FAW-Volkswagen owns two brands, Volkswagen and Audi. In 2017, FAW-Volkswagen's terminal sales exceeded 2 million for the first time. The year 2018 is the beginning of FAW-Volkswagen's future transformation and the realization of the 2025 strategy. It will enter the sales target of 2.1 million vehicles. In the year of 2018, the two brands of FAW-Volkswagen will have 9 new cars on the market. In order to follow up the intensive product launch, in 2018, FAW-Volkswagen Changchun Audi Q Factory, South China Base Phase 2, East China Base and The North China base project will be completed and put into operation. By then, the country's five strategic layouts will be initially formed, and the production capacity will increase by more than one million.
Geely Automobile: 1.58 million vehicles
In 2017, Geely Automobile delivered a beautiful report card with a sales volume of 1,247,116 units, a year-on-year increase of 63%. It is one of the few automakers that has completed its annual sales target. Although China's auto market has entered a slight increase, Geely Automobile is obviously very confident that its sales target for 2018 will be set at 1.58 million, an increase of 26.7%. According to Gasgoo, Geely's double-digit growth sales target will be jointly completed by two brands, Geely and Lead, and it is expected to launch more than 10 new products and innovations including cars, SUVs, crossover vehicles, and MPVs, etc. Models. "Currently, our opponents are only North and South Volkswagen and General Motors, and we will gradually surpass GM." said Yang Xueliang, vice president of Geely Automobile Group vice president.
Great Wall Motor: 1.16 million vehicles
Great Wall Motor’s sales target set at the beginning of 2017 is 1.25 million, but it ends with 1,070,161 units of sales. In 2018, Great Wall Motor re-adjusted its pace to target 1.16 million vehicles, an increase of 8.4%. In terms of products, Haval's new models Haval H4 red label, blue label version, new Haval H6 Coupe and WEY brand's four new SUV products will be listed. On the other hand, in 2017, the sales of the Great Wall declined, but it is noteworthy that Great Wall Motor's sales of low-price products accounted for a smaller proportion of sales, and that of high-price products increased. Therefore, Great Wall Motor’s strategy for upward development can be seen. Choice. In 2018, the Great Wall Haval brand and WEY brand will carry out more powerful deep plowing in the two sections of 10-150000 yuan and 15-200000 yuan respectively. After one year of “crouchingâ€, 2018 will have more new products for Great Wall Motors. What kind of market performance will there be? Look forward to it!
Beijing Hyundai: 900,000
2017 was a step-by-step event for Beijing Hyundai, but it eventually achieved target sales of approximately 820,000 vehicles after timely adjustments. In 2018, Beijing Hyundai will implement the four business principles and challenge the sales target of 900,000 vehicles. The four principles are: innovation and change, cohesion of the local, communication and cooperation, cost reduction and efficiency increase. Compared with Beijing Hyundai’s sales target of 1.25 million units in 2017, the sales target in 2018 was lowered by 28%. It seems that Beijing Hyundai abandoned the speed-only model and turned to the in-depth strategy of the product. In terms of products, Beijing Hyundai will launch 3 new models in 2018, including a small SUV, the ENCINO. In addition, several variants and new energy models will also be officially launched.
Guangzhou Automobile Honda: 750,000 vehicles
Guangzhou Automobile Honda completed its sales target with 730,633 units in 2017. After repeated “dreams,†the sales target for 2018 was set at 750,000 units. Compared with other auto companies, GAC Honda’s sales target is relatively conservative, with an increase of only 2.7%. Looking back at the development of Guangzhou Automobile Honda, we can see that Guangqi Honda's progress is not only an increase in sales volume, but more importantly, its product mix is ​​continuously being optimized. After adjustment, it has evolved from the Accord “a wagon†pattern to the Accord, Crown Road. Hebinzhizhi "troika" product system. In terms of products, Guangzhou Automobile Honda will launch more than 5 models in 2018, including the new Fit, the new Accord, the new generation of Acura RDX and the Acura CDX hybrid version.
Dongfeng Honda: 740,000 vehicles
Dongfeng Honda Motor Co., Ltd. sold 727,025 vehicles in 2017. In 2017, Dongfeng Honda exceeded the 2016 sales volume in just 10 months, and finally achieved a record of best sales in history with 727,000 vehicles. In the face of the Chinese auto market in 2018, Dongfeng Honda was also conservative. The sales target of 740,000 vehicles was only 1.8%, demonstrating Honda's consistent and steady style. According to Dongfeng Honda sales minister, Mr. Shimizu Shimizu stated that 2018 is the strengthening year of the Dongfeng Honda brand and will focus on the layout of electrified products based on brand loyalty and satisfaction enhancement.
Guangzhou Automobile Transmission Co., Ltd.: 700,000 vehicles
In 2015, sales of Guangzhou Automobile Chuanqi increased by 37% to 508,586 units. In terms of sales target setting in 2018, Guangzhou Automobile's Chuanqi also estimated an increase of 37%, so the sales target was set at 700,000 units. In terms of products, GAZ, GA8, GS8, and GM8 have been listed on the market, which has enabled GAC Group to become the first independent domestic brand to complete the high-end layout in the segment of cars, SUVs, and MPVs. In 2018, Guangzhou Automobile Chuanxi plans to launch 2 SUVs, 1 sedan, and 1 MPV model. Combined with previously exposed vehicle models, the two SUVs, one sedan, and one MPV model may be the Chuanqi GS4, the new Chuanqi GS5, the Chuanqi GA4, and the Chuanqi GM6.
Jianghuai Automobile: 600-67 thousand vehicles
In the context of weak growth in the auto market and a significant increase in the number of autonomous car companies, the sales dip of Jianghuai Automobile is particularly prominent. In 2017, Jianghuai Automobile sold 510,900 vehicles, a year-on-year decrease of 20.58%. In the face of the automobile market in 2018, Jianghuai Automobile has set a sales target of 600,000-670,000 units, an increase of 17.4%-31.1%. Although the Chinese automobile market has ushered in the explosive growth of SUV products in the past two years, Jianghuai Automobile appears to be falling behind in the Big Wave Ebb. Even the once-exclusive Refine S3 has been squeezed by new products that are constantly pouring out, facing the fuel market. With the constant shrinking of the car market, JAC has devoted its energy to exploring the field of new energy vehicles. As to whether its 2018 sales target can be achieved, it still needs time to test it.
BYD: 600,000
Similar to the situation in Jianghuai, BYD's performance in the traditional fuel vehicle market is not as bright as new energy vehicles. In 2017, BYD sold a total of 409,689 vehicles, a year-on-year decrease of 17.5%. However, sales of new energy vehicles achieved four consecutive years of sales of new energy vehicles. In 2018, BYD set its sales target at 600,000 units, an increase of more aggressive than Jianghuai Automobile, up to 46.5%. Among them, the sales target for new energy is 200,000 vehicles. In terms of products, BYD is expected to launch 4-5 new cars in 2018, including a new generation of Tang and Song MAX DM models, modified G5 and a variety of new energy mini cars and small cars. In the face of the nearly 50% growth target, what will BYD’s killer be in 2018? Wait and see!
Guangzhou Automobile Toyota: 500,000 vehicles
In 2017, GAC Toyota sold 440,390 vehicles, an increase of 0.7% year-on-year. Huang Heng, director of public relations for Guangqi Toyota's marketing department, said: In 2018 sales, Guangzhou Automobile Toyota set a "small target" of 500,000 vehicles, which is a 13.5% increase over 2017. In terms of production capacity, GAC Toyota currently has a total production capacity of 380,000 units/year in its two production lines in Nansha District, Guangzhou City. Among them, the first factory mainly produces Leiling and Zhixuan etc. cars, with a production capacity of about 200,000 vehicles/year; the second factory mainly produces Highlander and other SUV models, with a production capacity of about 180,000 vehicles/year. GAC Toyota's third production line will be built on the east side of the existing two production lines in Nansha District, Guangzhou. It will mainly produce small cars and introduce a new TNGA global structure with an annual production capacity of 220,000 vehicles. After the new plant was put into operation in January 2018, GAC Toyota had a total capacity of 600,000 vehicles/year.
Dongfeng Yueda Kia: 500,000 vehicles
In 2017, the setback experienced by Dongfeng Yueda Kia in the Chinese market was obvious to all. The annual sales volume was 359,500 units, which only completed 89.9% of its sales target at the beginning of the year. Despite the hardships, Dongfeng Yueda Kia’s sales target in 2018 was set at 500,000 units, an increase of 39.1%. To achieve this goal in the weaker Chinese auto market, pressure on Dongfeng Yueda KIA is not small. It is understood that in order to achieve this goal, Dongfeng Yueda Kia will strengthen its dealers' construction and sales capabilities, product structure optimization, sales management innovation, and brand enhancement. In terms of products, Dongfeng Yueda Kia will push 4 new cars in 2018, including 2 traditional fuel SUV models and 2 new energy models.
Zotye Automobile: 450,000 vehicles
In 2017, Zotye's sales volume was 317,036 units, a decrease of 4.8% from the same period last year. It is understood that this is the third consecutive year that Zotye has not completed its sales target. Even so, Zotye auto sales will be set at 480,000 units in 2018, an increase of 51.4%, so much confidence will inevitably leave the industry with a skeptical attitude. The decline in sales of Zotye mainly lies in the labeling of its “cottage†and the product strength that has been criticized. Under the large-scale development of self-owned brands, the competitiveness of Zotye Automobile is slowly being disintegrated, if it does not face positive development and The mastery of the core competencies still has to be made with regard to the realization of its sales target.
Shenlong Automobile: 47.6 thousand
In the past few years, Dongfeng Peugeot and Dongfeng Citroen products have good product power and reputation. However, in the opportunity swept by the SUV boom, Shenlong Motors has missed out on it, which also led to the lack of SUVs making Shenlong Motors increasingly unable to handle the Chinese market. In addition, the speed of replacement of other products is too slow, lack of technology, 1,2 line cities without blinding expansion of the 3-6 line cities, are the two major brands encountered "Waterloo" reasons. In 2017, Shenlong Motors sold 434,027 vehicles. In the face of the Chinese auto market in 2018, despite the lackluster growth, it set a sales target of 476,000 units, an increase of 9.7%.
Beijing Benz: 440,000+
In 2017, Beijing Benz sold over 427,000 vehicles in the year, an increase of nearly 34.9% year-on-year. Its sales target in 2018 is 440,000 units. This target is relatively conservative, with an increase of only 3%. However, the new target may be related to the current planned production capacity of Beijing Benz. At present, Beijing Benz has four major product lines: C-class, E-class, GLA and GLC. In the coming 2018, Mercedes-Benz will continue to increase the localization rate of its products and introduce more new products that are more in line with the preferences of Chinese consumers, including Class A sedan, GLC-L and C. The medium-term redesigned models will be put into production at Beijing Benz. In addition, as the Beijing Benz Engine Plant II will be completed and put into operation this year, the annual production and sales of complete vehicles can be increased to more than 700,000 units, which is sufficient to meet the demand of consumers.
Dongfeng popular: 330,000
Dongfeng Motor Co., Ltd. did not sell satisfactorily in 2017. In the whole year, it sold a total of 230,000 vehicles, which was a year-on-year decline of 11%, and the first negative growth in the past decade or so. Yao Liwen, deputy general manager of Dongfeng Liuzhou Automobile Co., Ltd., said at a media conference in Beijing: “In 2018, Dongfeng will hit a sales target of 330,000 units.†In addition, Dongfeng will be launching a new Jingyi X5 1.6T, a new 7-seater. SUV Kingview X7, a new small SUV, and popular F600D and F700A, a total of 5 SUV + MPV. In addition to enhancing the influence of the product itself, Dongfeng Fashion has also been making continuous efforts in marketing. For example, Pan Yibai's endorsement of the Jingyi X5, X6, and sponsoring of the "Masked Song" program have all promoted Dongfeng's popularity among consumers. The sales target in 2018, an increase of 43.5%, so the challenge is still not small, and see Dongfeng popular performance.
Dongfeng Fengshen: 200,000 vehicles
2017 was the first year of Dongfeng Fengshen's advancement to product 3.0 era. The accumulated sales volume for the year was 125,000 units, which did not reach the expected target. At the end of 2017, Dongfeng Fengshen formulated a three-year revitalization plan for 2020. According to the plan, Fengshen hopes that the sales volume of Fengshen's current products will match the plant's production capacity and channels, and the total sales volume of Fengshen will reach 200,000 by 2020. 350,000 vehicles, challenging 500,000 vehicles. Liu Hong, general manager of Dongfeng Fengshen said: To complete this plan, we must first focus on product focus, followed by breakthroughs in key markets, in addition to efforts to improve channel capabilities and service capabilities, and finally on the brand, will promote Dongfeng Fengshen Brand up. The formation of the “4+1 Project†is a plan and four major projects that will help Dongfeng Fengshen achieve its goals for the next three years.
Dongfeng Qichen: 200,000 vehicles
In 2017, Dongfeng Qichen sold 143,031 vehicles. Although it increased by 22.7% year-on-year, it did not complete the annual target of 178,800 vehicles. In 2018, Dongfeng Qichen set a sales target of 200,000 vehicles. This target has already exceeded its historical record, an increase of 39.8%. It is understood that Dongfeng Qichen’s confidence in sales volume in 2018 stems from the Qichen D60 and the new Qichen T70. Both products have been favored by the market once they are listed. In addition to the Kai Chen D60 and the new Kai Chen T70, the other two models launched in 2017, the Qi Chen T90 and Qi Chen M50V, also achieved impressive results. In 2018, Dongfeng Qichen will further improve the product line and launch a new SUV. After the SUV is put on the market, its SUV product will increase to three.
SAIC Chase: 130,000
In 2017, SAIC Datong sold 71,117 vehicles. Although it increased by 56% year-on-year, SAIC Motor failed to complete sales targets for 90,000 vehicles at the beginning of the year. However, SAIC Vice President Lan Qingsong set SAIC Chase’s sales target at 130,000 for 2018 and announced that SAIC Datong will enter the “full-scale layout phase†with “rolling development stageâ€. The sales target of 130,000 vehicles means that sales of SAIC Chase in 2018 will increase by 82.8% on the basis of 2017 sales. According to the plan, G10 should maintain a growth rate of 50%, and sales in 2018 exceed 40,000; V80 product lines will be listed by 2018, and sales volume will exceed 35,000; T60 pickup sales volume will exceed 30,000; D90 will break 300 monthly sales. Both commercial and business areas occupy half of the sales target.
Dongfeng Renault: 90,000
Dongfeng Renault sold a total of 72,188 vehicles in 2017, successfully fulfilling the goal of "challenging 70,000 vehicles." In the face of 2018, Dongfeng Renault Automotive Co., Ltd.'s vice president of marketing and marketing Chen Yu said: "In 2018, Dongfeng Renault won over 90,000 units for the whole year and challenged 100,000 vehicles." Renault has launched four models within two years and currently forms a family camp of SUV+MPV. According to the previous plan, by 2020 Dongfeng Renault will increase the number of domestic models to nine models, of which three models will be electric models. In terms of marketing, 2018 is the 120th anniversary of the Renault brand. Dongfeng Renault will upgrade marathon marketing, name the China Women's Super Bowl, and hold F1 brand nights to further enhance brand awareness through sports and event marketing.
Fujian Mercedes-Benz: 30,000 vehicles
Fujian Benz sold a total of 22,000 vehicles in 2017. In a year when the MPV was not so booming, the sales volume of new Mercedes-Benz vehicles in Fujian ran against the market, with sales of 8,034 vehicles in 2017, an increase of 413.4% year-on-year. The reason is that in recent years, the growth rate of ordinary cars has slowed down, but the growth rate of luxury cars in China is very prominent. Mercedes-Benz is a particularly good player among them. In the face of a favorable situation, Fujian Benz has set a sales target of 30,000 units in 2018, a 36.4% increase compared to 2017 sales. Therefore, whether Fujian Benz can complete this stepping, Gasgoo will maintain stay tuned.
Summary: By synthesizing the sales targets of the above car companies, we can feel the ambitions of car companies in 2018. However, with the advent of double-integration policy, the recovery of auto purchase tax, the policy environment of the automotive market is changing, and with the The competition between car companies is getting more and more intense. Therefore, the sales target of each car company is to compete with itself or to boast about it. Is it a "small goal" or a "painting pie"? Everything is checked by the market and time.
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