The rapid economic development will rapidly increase disposable personal income and consumption levels in South Africa, which will drive local residents' demand for luxury goods such as housing, automobiles and yachts. Under this background, the performance requirements for paint coatings, construction chemicals, and composite materials in the South African market will also become higher and higher, which will, to a certain extent, stimulate the development of the thermosetting resin market in South Africa. A research report published by Frost & Sullivan, a US growth consulting company, recently pointed out that the future of the thermosetting resin market in South Africa deserves attention, especially in the unsaturated polyester resin market.
Stable market growth
South Africa's thermosetting resin products mainly include epoxy resin, unsaturated polyester resin, polyurethane resin and phenolic resin. They are commonly used in the production of composite materials, paints and coatings, construction chemicals, adhesives and sealants. The thermosetting resin market is basically in an increasing stage, and only the phenolic resin market is close to saturation.
From a global market share perspective, South Africa's thermoset resin market is relatively small, with sales of US$257 million in 2010, an increase of 2% from 2009. Frost & Sullivan predicts that in the next six years, the average annual growth rate of this market in South Africa will be 3.2%, and the potential market revenue will reach 321 million US dollars.
In 2010, the unsaturated polyester resin market was the largest among South Africa's thermosetting resin products, with sales of US$96 million. It is expected that the average annual growth rate of this product will be 3.4% from 2011 to 2017, and the potential market revenue will reach 122 million yuan. USD; Epoxy resin market is the smallest with 2010 sales of US$37 million. It is expected that the average annual growth rate of this product in the next six years will be 2.8%, and the potential market revenue will be US$45 million; the South African phenolic resin market at a mature stage. Sales in 2010 were US$69 million. It is estimated that by 2017, the average annual growth rate will reach 3.2%, and the potential market revenue will reach US$86 million; the sales of polyurethane resin market in 2010 will be US$56 million, which is expected to increase in the next six years. The average annual growth rate is 3.0%, and the potential market revenue is US$69 million.
Four factors support development
The consulting firm analyzed that the stable development of the thermosetting resin market in South Africa mainly depends on the following favorable conditions. First, to address the housing difficulties of the South African population, the South African government is committed to the construction of cheap housing, to the performance of the required construction chemicals and coatings. There are also higher requirements, and this factor will greatly promote the demand for epoxy resins, unsaturated polyester resins, and polyurethane resins. Second, the paint and paint market in South Africa has developed rapidly. To gain a share in this market, manufacturers must provide competitive products that meet industry needs in terms of quality, price, and reputation. The performance of thermosetting resins is a key factor in determining the quality of paint coatings. Thirdly, the rising economy in South Africa has driven the demand for thermosetting resins, such as the significant increase in the consumption of phenolic resins for automotive tires and wheel discs. Fourth, the South African National Electric Power Company is making great efforts to build new power stations to increase the country's power generation capacity. The chimney lining of power plants requires the use of highly unsaturated unsaturated polyester resins.
At the same time, unfavorable factors that hinder the development of the market also exist. The most obvious one is the large gap in raw materials. At present, the raw materials of thermosetting resins in South Africa depend on imports. From the perspective of global market share, the market in South Africa is relatively small. Therefore, the manufacturers in South Africa do not have the right to speak about the pricing of raw materials, which greatly hinders the development of the market.
Master the magic weapon
In 2010, South Africa's thermosetting resin suppliers mainly include NCS Resins, French Creville, Scott Bader, and ADD Resins. These companies accounted for 28.6%, 23.8%, 19.0%, and 14.3% of thermoset resin sales in the year. .
For these companies, in order to further develop their businesses and safeguard their leading position in the market, it is necessary to focus on the following aspects: First, research and development of new technologies. Only continuous research and development of new technologies will enable companies to meet new market demands. The second is to produce products that are closer to the needs of customers. Thermoset resin manufacturers must actively provide products that meet the specific needs of customers, rather than waiting for product needs to be tapped. Only by providing products that meet the needs of customers can companies win-win with customers. The third is to improve customer service. At present, the homogenization of thermoset resin market in South Africa is relatively serious. To stand out from the competition, the quality of service of the company is very important. Solving the customer's difficulties is one of the magic weapons for the supplier.
At present, most thermosetting resin products in South Africa are not well-targeted. Therefore, accurately subdividing the market, expanding the product chain, and grasping the special needs of end customers, and targeting the opportunity market are also another magic weapon for the winning of the supplier. The rapid development of ADD Resins is the best example. The company began its business in South Africa in November 2009. With a diversified product chain and high-quality products, the company quickly took a place in the thermoset resin market in South Africa.
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