On December 18, 2011, Shaanxi Automobile 2012 Business Conference was held in Hangzhou. In the second half of 2011, with the slowdown in consumer trends in China's heavy-duty truck market, China’s heavy-duty truck companies have stepped up their internal strengths and star products. At this year's annual meeting, SAIC Motors took the DeLong M3000, 2012 "Chaojiu II Generation" innovative products and "Tianxingjian" car networking services to take a high-profile debut, which not only enabled Shaanxi Auto's brand in its dual core product and service advantages. Once again, it was able to develop in a breakthrough manner and at the same time marked a new value trend for the 2012 market development strategy. 
In the heavy truck industry where products and services are homogenized, innovation is the only way for companies to seek breakthroughs. Shaanxi Auto has set a new benchmark in the development of the "Long-Current" heavy-duty truck product market. At the same time, Shaanxi Automobile Heavy Industries Co., Ltd. has launched a new product, the DeLong M3000 and the 2012 Long-Run II Edition hardcover edition.
It is reported that Shanxi Automobile Delong M3000 has inherited Shaanxi Automobile's more than 40 years of exquisite manufacturing process. It has advantages in light weight, fuel economy, and reliability. It has achieved significant innovations in the application of power and safety protection technologies and is suitable for long-distance logistics transportation. , short-distance regional distribution and work requirements for special engineering environments. 
In addition, the 2012 Chi Chiu II generation product, which is also attracting attention, has been newly injected into the European BEST technology; the application of the vehicle lightweight technology has reduced its weight by 400-500 kg; the fuel economy has achieved a major breakthrough and the fuel consumption has dropped by 6%-15. %; The vehicle safety is also fully upgraded and the overall quality is improved; and the “full life cycle†and “6F†three-dimensional service also allow Shaanxi Auto users to enjoy the maximum value space.
At the same time, as a practitioner of the service-oriented manufacturing model, Shaanxi Auto Heavy Duty Trucks launched the “Tianxingjian†car networking service system at the current annual meeting, which will once again add a new competitive advantage to the establishment of the first brand after the heavy truck service market. . "Tian Xingjian" car networking service system, which integrates cutting-edge technology of intelligence, electronics, and information technology, uses massive data mining, 3G wireless IoT and intelligent remote control as a means to achieve "human-vehicle-road-cargo" intelligent integration management. Through the three subsystems of vehicle-mounted intelligent terminal, management website and call center, it provides 10 kinds of 168 kinds of mobile value-added services and interactive services such as intelligent goods distribution, security guarantee, fine fleet management, car-friends interconnection, heavy truck dedicated navigation, etc. to meet “heavy trucks The whole life cycle management "user needs, create a new profit-making pattern of management intelligence, security, high efficiency and long-lasting durability, and bring revolutionary changes to China's heavy truck logistics operations. 
Thanks to continuous improvement in quality and brand service, Shaanxi Automobile Group has gradually opened up a high-speed development path in the areas of products, brand services and new energy, prompting Shaanxi Automobile Group to establish growth momentum in the initial phase of the “Twelfth Five-Year Plan†strategy. . In 2011, Shaanxi Automobile Group sold 120,000 units of all types of vehicles, with a share of 13.64%, and the share increased by 2.95% (Shaanxi Group's share of 10.69% in 2011); among them, Shaanxi Auto's heavy truck sales volume was 100,000, with a share of 11.36%, and its share increased. 1.53 percentage points (2011 Shaanxi heavy truck share 9.83%). 
Relying on its excellent quality, in 2011 Shaanxi Auto Heavy Truck successfully completed the challenge test task of challenging the world's highest altitude, China's No. 1 high temperature, and China's No. 1 extreme cold, becoming the first heavy truck company in China to successfully challenge the three extreme environments. At the same time, the National Super Truck Cross-country Contest also made Shaanxi Steam Heavy Truck become the star in the international truck races. The excellent quality has become the loudest brand symbol of Shaanxi Auto Heavy Truck. Shaanxi Auto's "intimate service" won the industry's first Chinese well-known trademark title, becoming the most satisfied heavy truck service brand. The Truck Driver Festival highlights the continued care for users and realizes the high-end embodiment of service value.
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