After Shaanqi Heavy Trucks has built a production base in Changsha, it may be that in the near future, Hunan’s heavy truck industry will add a new strong force. It is reported that Baotou Bei Ben Heavy Duty Truck Co., Ltd. and Hunan Province Shunfeng Power Equipment Co., Ltd. have joined hands to set up their first service after-sales terminal in Hunan in Changsha Jinxia Development Zone. Beiben intends to set up a production and assembly base in the south. Hunan is one of the important locations for the site selection.
Beiben heavy truck was a key project for the full introduction of Mercedes-Benz heavy-vehicle production technology in the late 1980s, with a total investment of RMB 7 billion. The current annual production of 50,000 vehicles. As early as the early 1990s, Beiben's products entered the Hunan market as an alternative to imported cars, and they cooperated closely with Zoomlion and Sany. Many of the construction vehicle chassis used by these two companies are from Bei Ben Heavy Trucks.
However, although the link between Beiben heavy truck and Hunan can be described as long and close, it is still a short-term decision to enter Hunan. Geographically, Hunan’s geography inherits the east and west, and is continuously connected to the north. It is a coastal transportation node that enters the northwest inland and has a large logistics market. The integration of Changsha, Zhuzhou and Xiangtan and urban construction have great potential for Hunan's domestic demand for heavy trucks; Hunan The development of equipment manufacturing industry has achieved very good results. These are the most compelling reasons for Bei Ben to enter the Hunan market.
In recent years, Beiben heavy trucks have doubled their sales in Hunan, and the establishment of service after-sales terminals has undoubtedly allowed old customers to enjoy the good services while also consolidating and expanding their market share in Hunan. According to relevant sources, Changsha City and Beiben heavy truck auto industry cooperation are in negotiation. The entry of the Beiben heavy truck will inevitably cause the Hunan heavy truck market to vibrate. Beiben's technological heritage is the Mercedes-Benz of Germany. It is a high-end route that is different from other companies.
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