Ananda Titanium Co., Ltd. of Anhui strengthened its market development and strict cost control, which led to a gratifying situation in which product sales saw a double decrease in sales (sales revenue and sales revenue growth) (sales costs, receivables decline). In the first 10 months of this year, the company’s product sales and sales revenue increased by 11.81% and 19.49% year-on-year, respectively, while sales costs decreased by 30.11% year-on-year. At the same time, in the case of a significant increase in sales volume, receivables have not only risen, but have also declined significantly, and the retention rate of loans has remained at 100%.
In terms of market development, Antai Company focused on the actual increase in the production capacity of its equipment and focused on adopting five guarantee measures to firmly grasp the market competition initiative. First, the company’s main leaders led sales personnel to go northwards and southwards at the end of last year, visit customers eastwards, collect information, and grasp market conditions, actively seeking countermeasures, and laying the foundation for sales volume increase. The second is to combine the changes in the market and the actual work of sales, re-dividing the sales area, and according to the degree of difficulty in market development, make corresponding adjustments to the sales contracting program, and fully mobilize the enthusiasm and enthusiasm of the sales staff. The third is to continuously improve the sales model and general agent sales model trialed in the past, adopt warehousing sales and joint sales, and strengthen cooperation with customers with long cooperation time, good credit, and large sales volume. The fourth is to persist in grasping the big and not let go, and do a good job in tracking customer service trials. The fifth is to aim at a broader international market, actively organize product exports, and strive to become an international market.
While trying its best to open up the market, Antai Company paid attention to reducing the withdrawal of purchase money and the decline of accounts receivable, and strictly controlled the sales expenses. From January to October of this year, the sales volume of titanium dioxide from Antai Company increased by nearly 1,900 tons year-on-year, while the sales expenses decreased by more than 1.2 million yuan over the same period of last year.
In terms of market development, Antai Company focused on the actual increase in the production capacity of its equipment and focused on adopting five guarantee measures to firmly grasp the market competition initiative. First, the company’s main leaders led sales personnel to go northwards and southwards at the end of last year, visit customers eastwards, collect information, and grasp market conditions, actively seeking countermeasures, and laying the foundation for sales volume increase. The second is to combine the changes in the market and the actual work of sales, re-dividing the sales area, and according to the degree of difficulty in market development, make corresponding adjustments to the sales contracting program, and fully mobilize the enthusiasm and enthusiasm of the sales staff. The third is to continuously improve the sales model and general agent sales model trialed in the past, adopt warehousing sales and joint sales, and strengthen cooperation with customers with long cooperation time, good credit, and large sales volume. The fourth is to persist in grasping the big and not let go, and do a good job in tracking customer service trials. The fifth is to aim at a broader international market, actively organize product exports, and strive to become an international market.
While trying its best to open up the market, Antai Company paid attention to reducing the withdrawal of purchase money and the decline of accounts receivable, and strictly controlled the sales expenses. From January to October of this year, the sales volume of titanium dioxide from Antai Company increased by nearly 1,900 tons year-on-year, while the sales expenses decreased by more than 1.2 million yuan over the same period of last year.
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