Who will be ushering in the tragic comedy in the direction of the tragicomedy car industry?

The potatoes have enjoyed a bumper harvest this year. Unfortunately, both potatoes and potato farmers have failed to achieve a good price. Compared with middlemen who have exploited the potatoes in the potato industry chain, car dealers can all be considered meritorious. Indeed, the price of the car is still declining and it will still be in the future! But even so, with the increasingly fierce competition in the market, the company's screening of dealers will be a last resort and a certain number of dealers will be eliminated.

Regardless of how people view the new round of waves that dealers usher in, it is not difficult to look at the sales rankings of various manufacturers since the beginning of this year to conclude that the upgrade of auto consumption has led to the upgrading of the auto industry, and many auto dealers may not be able to follow suit. Take the pace.

Different brands of dealers will have different situations. According to sources, Great Wall Motor plans to reduce the number of dealers by 20%, because the current Great Wall Auto dealership stores are quite mixed. Some distribution outlets sell Great Wall Motors and other independent brand products at the same time. In particular, many distributors are only responsible for sales functions. Stores not responsible for after-sales service. In today's differentiated and narrowed car quality, improving service quality has become the consensus of automotive companies. The current customer service system of Great Wall Motor not only fails to meet the needs of the Great Wall, it has even caused an impact on the Great Wall brand image and has constrained the development of the company.

"A complete product is not only the vehicle itself but the vehicle, the sales process and the after-sales service." Great Wall Motors needs to transform from a single product to a sale service - Wei Jianjun, Chairman of Great Wall Motor Co. Being beaten and hard-working, it can be said that the current auto companies, especially the self-owned brands, are at fault. Due to the booming market in the early stage of the development of the domestic automobile industry, the neglect of supporting service construction has caused many problems in the service industry of the automotive industry. For example, some dealers do not pay attention to the concept of consumption experience is wrong. With the advent of the automobile society, the automobile field The competition will eventually usher in the most tragic situation. If the car company can not keep up with the service, it will be eliminated.

The car enterprise service can not keep up, and ultimately reflected in the dealer, and the service is a process. This process starts with the product and ends with sales. In this process, the distributors are not actually all in a passive position. Not counting the front-end market, leasing, insurance, credit, used cars, automotive supplies, etc. are all services. A truly long-term vehicle company will not. It is indifferent to the service strength of downstream distributors in the industry chain. With the considerable power of the dealers, how can it be eliminated?

From the current point of view, dealers to improve their ability to resist risks, mainly reflected in the "bigger", in order to become bigger, at the expense of listing and financing, he did not hesitate to expand blindly. Newly built stores, mergers and acquisitions, and strong alliances... There is nothing wrong with having a group to warm up against difficulties. However, the most likely mistake is that, apart from the simple technical specifications that are taught by vehicle companies, Does each dealer have a proper professional spirit? The core of this professional spirit lies in the sense of responsibility that integrates into the normative profession and lies in the care of consumers from the heart.

It is appropriate to use this logic to explain the development track of Guangzhou Automobile Honda. In 1998, Guangqi Honda was founded; when other manufacturers brought China's long-developed models to mass production in China, when it was launched in the Chinese market, Guangzhou Automobile Honda took global Accord (Accord)'s latest models to Guangzhou Honda's volume. Production, and then to the market, it is worth mentioning that, Guangzhou Automobile Honda also introduced a four-in-one store model (4S shop), Guangzhou Automobile Honda 4S shop is not only a major means of sales, but also through the 4S shop contact To more customers, to provide customers with a four-in-one, including after-sales service, and some other specific services. The strong product force coupled with a good service experience environment has ensured Guangqi Honda's ten years of brilliance.

After Guangqi Honda proposed the "second takeoff" this year, the author once asked: The second takeoff is not new, and what substantive content does it have for Guangqi Honda? Guangqi Honda general manager Shen Zichai Shou Zhao and Guangqi Honda executive deputy general manager Yao Yiming patiently explained that when we planned for 2020, we considered not only to achieve a rapid increase in volume, but also to achieve “quality” improvement. We hope our company can be more loved by customers in the future. Our products can make Chinese consumers more expectant and satisfy consumers' diversified and wider needs. In the final analysis, Guangqi Honda will create a socially desirable company. First of all, it will show respect for people. “Respect for people” has been very good practice since the establishment of Guangben.

"Respecting people" is reflected in the products and implemented into actions. All kinds of norms are required. All kinds of norms eventually form a professional spirit. The professional spirit pursued by Guangqi Honda makes it a culture of its own. Maybe Guangqi Honda will also eliminate some dealers in the future, but if it is a dealer with this professional spirit, where will these dealers be eliminated? I will not be used by Mercedes!