From October 1st, China will ban the import and sale of incandescent lamps for general lighting of 60 watts and above. According to the "China's phasing out the incandescent lamp road map", by October 1, 2016, China will completely stop production and disable incandescent lamps. With the implementation of the national ban on whitening, the lighting industry will usher in a comprehensive transformation and upgrading, and the call for the LED lighting market in the first year is getting higher and higher. From the recent first-half performance list released by major LED companies, it can be seen that the LED industry has been in short supply from the chip to the packaging factory. Analysts pointed out that with the second wave of global bans on incandescent lamps in the second half of this year, the LED industry will once again enter the peak demand period. The ban on whitening has made the market brighter with global bans. For the market vacancies caused by the elimination of incandescent lamps, industry insiders have expressed optimism about LED lighting. According to the forecast of relevant institutions, the global LED lighting output value will reach 35 billion to 40 billion US dollars in 2014. McKinsey predicts that by 2020, global LED lighting products will account for 69% of the sales revenue of the general lighting industry. In fact, the concept of the first year of the LED industry has been proposed for several years. According to Han Yun, an analyst at CCID Consulting's Semiconductor Research Center, LED lighting has been in a period of rapid development in recent years. Data show that in 2009, China's semiconductor lighting market has reached 11.4 billion yuan, and by 2013 it has rapidly grown to more than 45 billion yuan, and the annual growth rate of industrial scale is above 30. Han Yun analysis pointed out that from the three major applications of LED: display, backlight and lighting analysis, the current LED backlight penetration rate in LCD TV has reached more than 90 in 2013, the global LED backlight output value has reached a peak, the main driving force for future growth comes from lighting. . It is reported that by 2015, the penetration rate of LED lighting will reach 60, reaching 80 in 2018. LED lighting is currently welcoming development opportunities, and the market is still optimistic in the future. Han Yun said. At the same time, the global lighting market is gradually showing the effect of forbidding white. The price of LED lighting products is decreasing at a rate of 15~20 per year. The price difference between traditional lighting products is gradually narrowing, and it has the advantage of competing with ordinary lighting. Since 2013, the price of LED terminal products in China has entered a sweet spot of 10 US dollars. The cost of upstream light source has dropped rapidly, and the manufacturing effect of terminal product scale has gradually appeared. This trend will become more obvious in 2014, and the growth rate of LED lighting will be further accelerated. Han Yun said. Competition is fierce, looking for a breakthrough. However, in stark contrast to the huge market space, China's LED lighting companies have a large number, small scale, lack of leading enterprises, and no international brand. At the same time, the business model and marketing system are still not perfect, the channel construction is relatively lagging, and the comprehensive cost of products is still higher than traditional lighting products. However, due to the current LED industry pattern has not yet formed, giant companies have not yet produced, but also more and more companies aim at the LED industry, and even some non-invasive companies have poured into the LED field, vying for this big cake. For example, as early as 2003, BYD began to set foot in the LED lighting industry, and TCL, LG and other home appliance industry giants also launched LED lighting products. At the end of 2013, Hebei Iron and Steel Group announced that its Tanggang Chuangyuan Fangda Company and South Korea's Pohang ICT Co., Ltd. jointly established Tangshan Shipu New Light Source Co., Ltd. and officially entered the LED industry. For this phenomenon, Han Yun believes that LED is a booming industry and a highly subsidized industry. It is understandable that many companies participate in the competition, and it can also promote competition in the industry, but it will inevitably lead to potential risks. A typical precedent is the expansion of the epitaxial chip-end expansion that occurred a few years ago due to competition for subsidies. Many enterprises have not achieved high capacity utilization or even stopped production due to insufficient preparation. At present, in the field of LED downstream applications, there are still mixed conditions. The products are mainly concentrated in the low-end market. Enterprises are fiercely competitive in the low-end market and often encounter price wars. Industry reshuffle is considered to be a matter of time. However, as the industry develops gradually, investment has become increasingly rational. Han Yun said that the current trend of the development of the LED industry is that the dominant enterprises are beginning to seek partners, and look forward to building a leading enterprise by combining strengths and weaknesses and strengthening their strengths to occupy a place in the global semiconductor lighting market. The Indian market may become China's LED lighting products for export to the New World. Recently, the National Semiconductor Lighting Engineering R&D and Industry Alliance Industry Research Institute (CSAResearch) released the "China LED Lighting Products Export Quarterly Analysis Report (2014Q2)" (referred to as LED lighting products export quarterly report). The report pointed out that at present, Europe and the United States are still the mainstream market for LED lighting products exports in China, and emerging markets such as the BRICS countries are growing rapidly. Among them, the Indian market, which is the second largest country in the world, has great potential and may become the export of LED lighting products in China. New World. CSAResearch released the LED lighting products export quarterly data show that in the past two years, China's LED lighting products export situation has been climbing, and the export of BRICS countries has maintained ultra-high-speed growth. In 2013, China's LED lighting products exported about US$5.5 billion. The export of BRIC countries was 390 million U.S. dollars, while the export value of LED lighting products in China in the first half of 2014 was about 4.35 billion U.S. dollars, of which about 440 million U.S. dollars were exported to the BRICS countries, an increase of 350% over the same period of the previous year. Promoting the implementation of LED product plans, India has great market space. According to CSAResearch, in 2013, the export value of China's LED lighting products to India was US$57 million, while the export value in the first half of 2014 was about US$49 million, a year-on-year increase of 260. The Indian market is exporting LED lighting products in China. The market share in the country is second only to Russia, accounting for about 12%. At the same time, CSAResearch's analysis of the types of LED lighting products exported to India shows that there are many types of LED lighting products exported to India, and the distribution is not concentrated. In the first half of 2014, except for unspecified types of products, the most exported product types in India are LEDs. The light bar, the export amount accounts for about 32, followed by the bulb lamp, accounting for about 20, and the proportion of the flat lamp, tube lamp, downlight and spotlight are all above 5. In addition, CSAesearch's analysis of key manufacturers of LED lighting products exported to India shows that in the first half of 2014, the top 30 exporters in India included Shelley, Jiangsu Jingzheng, Huizhou NVC, Jiangsu Sol, and Xiamen Sunshine. Resistant to lighting, Kang Mingsheng and so on. CSAesearch believes that with the rapid development of the industry and the in-depth implementation of the incandescent lamp ban in the world, the export situation of China's LED lighting products is climbing. Emerging markets such as the BRICS countries are accelerating the introduction of LED lighting. Among them, India is densely populated, India's infrastructure is backward, and the degree of urbanization is low. Its lighting power accounts for about 20% of the country's electricity consumption. At the same time, India's own manufacturing level is not high. Nearly 80 lighting products have come from China, and the demand for lighting in India is huge. In addition, the Indian government is currently planning to encourage the promotion and application of LED products. CSAesearch pointed out that these factors have made China's exports of LED lighting products to India grow rapidly, and India is expected to become a new continent aimed at domestic LED lighting export enterprises. In this context, the 2014 India International Semiconductor Lighting Forum hosted by CSA, ISA and the Indian Lighting Association (ELCOMA) will be held in New Delhi, India during the International Lighting Exhibition in India on September 19, 2014. The organizers will work together with the Indian Energy Ministry's Energy Efficiency Bureau (BEE) officials, the Bureau of Standards (BIS), the Indian Semiconductor Lighting Contract Energy Management Group (EESL), the executives of the major semiconductor lighting cities in India, and Chinese and Indian entrepreneurs. The business opportunities in the Indian LED market explore the business model of the emerging LED lighting market.
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