Global car companies battle the Chinese battlefield

At the just-concluded 10th Guangzhou Auto Show, whether it is an independent brand, a joint venture brand or a luxury brand car dealer, they all said that China has become their most important market in the world. To this end, all car companies have accelerated their product upgrades, and some upgraded after-sales service, all just to seize the Chinese market this "fengshui treasure."

It is understood that despite the declining automobile market in China in the past two years, compared with foreign countries, the sales volume of 1.2 million to 1.3 million vehicles per month in the Chinese market has still easily won the crown of global car sales. Many car companies also began to shift their market focus to China.

First, car companies to accelerate the introduction of new cars and upgrades to be able to get more market share in the world's most promising market, Dongfeng Liuqi to SUV models cut into the field of cars. Yao Liwen, assistant general manager of Dongfeng Liuzhou Automobile and general manager of the sales company, revealed that in 2013 Liuzhou Automobile will launch a new Class A passenger car with Class B vehicle space to enter the sedan segment market.

In addition to its own brand, joint venture brands are also accelerating product upgrades to attract popularity. Dongfeng Peugeot general manager Lu Haitao said that the company has set a high sales target for the new car that has just appeared in the Guangzhou auto show and hopes to start sales of more than 5,000 vehicles per month. In 2014, it will upgrade all existing products. Each new product launched every year will be equipped with a new engine.

As a luxury joint-venture brand that has just entered China, He Bo, general manager of DS Business Unit of Changan Peugeot Citroen Automobile Co., Ltd., said that the first domestic-made car (that is, domestic DS5) will be launched in the second half of next year. Next year will introduce two new models, including a positioning of the C-class high-end sedan and a new SUV.

Second, increase the number of network upgrade services to grab share "China's market is crucial for Renault." Chen Renzhang, executive vice president of Renault China, said that the brand's sales have grown from 45 units per month to more than 3,000 units now, an increase of up to 74 times. . He also revealed that Renault’s sales network will increase to 115 next year, and 83 companies have been built and under construction this year. “China will become Renault’s largest market in the future, so we must achieve 'domestic' in China.” Leo Chih, vice president of business at Renault Yafi, said that sales of 100,000 vehicles in China can be considered domestically, and it is expected to be in 2015. achieve.

The deteriorating luxury car market this year has become a beautiful scene in China's auto market where sales have continued to decline. Zheng Jinlan, president of Aston Martin China, revealed that the brand's time to enter China is relatively late. Therefore, China is not the world's largest market, but it will accelerate the introduction of new cars and distribution dealer networks.

Dongfeng Yulong Automobile Co., Ltd., head of marketing headquarters, Dan Zhidong also said that how to significantly improve after-sales service has become the key to the development of car companies, so the company's future development focus is on products and services.