Affected by the state's macroeconomic regulation and control, the pressure on the lighting industry is growing. In the terminal market, the days when many dealers used to open stores easily have gone forever. In the face of the sudden market turmoil, they feel at a loss. Business is difficult to make money and it has become a common voice of more and more dealers. The development of the industry must go through years of baptism and various tests, the survival of the fittest, survival of the fittest, after the competition, there will be some out of the predicament, and survived strongly. The market is depressed. In 2014, the author visited Liaoning's major lighting and lighting markets. Many dealers have reported that this year's business is not as good as in previous years, and it is getting worse. More and more people are selling lights, and the number of people buying lights is decreasing. The person in charge of the logistics company also recently said: During the National Day, the logistics business is very busy. The workers work overtime. When there is no rest, the goods have not been unloaded, and the goods have arrived. This year, when everyone has leisure time, I don’t know what will happen in a while. Speaking of bad business, because the scale of business operations and product sales channels are different, the status quo is different: First, the business area is different. Large-scale storefronts, cost and expense are higher, the pressure will be great, many small stores are relatively good to maintain; second, the sales channels are different. Dealers who do retail sales report that this year's pressure is big, and now there are fewer people buying houses, and the decoration is also reduced, and the lighting fixtures are not easy to sell. The channel is better. With the promotion of national energy conservation and environmental protection policies, the sales volume of LED lamps is OK, but the brand is too much, the products are mixed, and the project funds are difficult to remind, which also brings great pressure to the merchants. Compared with first-tier cities, second- and third-tier cities will be better, economic development is relatively slow, consumer demand is still growing, and many home lights, such as ceiling lamps and LED bulbs, are still very popular. However, there is currently a surplus of lighting brands, so that it is necessary to invest a lot of manpower and material resources in the second and third tier cities, so there is pressure. In the face of the current market situation, dealers have different opinions. Some dealers have a lighter business than in the past, but they still have profit margins, but they pay more. Some dealers see that there are no customers to visit, and the expenses are spent every day. It is a pity to pay off the storefront, but it is not maintained. Profit, I don’t know where to go, I have to comfort myself to wait and see for a while. The current competitive situation is a problem that every dealer must face and wait to solve. How to break through the bottleneck? It is cruel to pursue innovation and competition with the times. Any industry that develops to a certain extent must be baptized by the years. Survival of the fittest, survival of the fittest. Therefore, competition is inevitable. The author believes that: dealers face the current status quo, only to keep pace with the times, pursue innovation, adapt to the development of the times, in order to survive. With the changes in consumer demand and consumer attitudes, traditional storefronts are no longer in line with consumer tastes. Customers are not only buying lights, but pursuing a fashion, noble and personalized. Therefore, the lighting storefront needs to be upgraded from both hardware and software. On the hardware, the storefront should give consumers a new and comfortable visual enjoyment; in software, it is necessary to enhance the service of the storefront, so that consumers can buy the lights with peace of mind, comfort and convenience. In the era of fully building a service society, all industries need to keep up with the pace of the times and provide consumers with the highest quality service based on the principle of service first. Integrating resources for excellence and cooperation can achieve a win-win situation. Integrating resources is a topic that many people pay attention to, and many people have already taken action. At present, many associations and chambers of commerce have achieved good results by integrating resources. Everyone seeks common development and mutual benefit. Indeed, this is also the development trend of the future industry. The strength of single-handedness is weak. Only when everyone unites and gathers common wisdom will the road go longer. The author believes that the first is the terminal dealers, which can fully integrate resources and select several brands that are different from their own business categories. Everyone brainstorms, has good projects to do together, share and create greater profit margins; second, each store can Cooperate with new real estate, decoration company and designer to better grasp the needs of consumers and provide the most satisfactory service according to the needs of consumers. At the same time, in terms of product quality, we must also strive for excellence. Although the lighting products on the market are mixed, we need the eyes of dealers. We must choose a cooperative brand. The brand determines the future of the store, especially now. There are many manufacturers of roads. High-quality products can create a good reputation, and inferior products will affect the credibility of each single, which will affect the long-term development. Therefore, it is important to choose a cooperative manufacturer. With good products, better service, perfect sales service and after-sales service are necessary. Today's market is not only selling lamps, but also helping customers choose lamps. According to different decoration styles and building structures, it is necessary to choose the most suitable lamp, and to improve the method and service of selling lamps. Grasping the opportunity to develop e-commerce into the network has become a topic of increasing concern and discussion. Nowadays, some of the prophets have dig a lot of wealth on the Internet. The success of Ma Yun has made many people yearning for and trying for e-commerce. In the era of networking, opportunities and challenges coexist. It is understood that at present, many dealers in the terminal market are also very concerned about e-commerce, and are looking for how to use the network to promote and open stores. With the change of the consumer population, the post-80s and post-90s have become the mainstream of sellers. There are also more otaku housewives, and they like to shop online. Therefore, online stores are a trend in the future. The dealers who have tried online stores say that consumers who shop online like to find cheap ones, such as selling ceiling lamps and LED bulbs. If high-end crystal lamps, marble lamps, etc., it is still difficult to sell. It is OK to do publicity online, but to buy the real thing, most consumers will still go to the store to choose. To network development is the future development trend, but it also needs a development process. The author believes that dealers need to pay more attention to and learn more. According to the categories they manage, they can find the right position, seize the opportunity, and combine the development needs of their own stores to open up a new road of publicity and sales development on the Internet.
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