Divided, fast middle car software boycotted

Due to the destructive innovations that have given the taxi market, there have been new problems with the dribble and speed that have been at the forefront of public opinion.

However, this time, the most loyal users, taxi drivers, who have come up with objections. These real beneficiaries who once changed their working status greatly with taxi drivers suddenly felt the threat from taxi drivers.

The threat comes from another business that has recently been promoted by taxi-tapping software – a private car.

"Special car" was over the line because the same software was bundled with the special car and taxi service, and the taxi demand was often guided to the car service. More than 300 taxi drivers in Nanjing said publicly that they would unite to resist the drop and fast of the operating market. damage.

According to the demands of taxi drivers in Nanjing who publicly protested, if they do not disable the special car software, they will call all Nanjing taxi drivers to unload Drip Software and fast software to protest.

More than just Nanjing, the dissatisfaction with which the taxi software company directs customer traffic to special vehicles has become the focus of current taxi drivers' complaints.

The public information shows that since July this year, a taxi has launched a special car service, followed by a drop-dashing car and launched a special drop-driving car in August.

With the iterative upgrade of the taxi software version over the past few months, in addition to the addition of a special car button on the APP, the taxi driver will choose whether to call the taxi for a certain period of time without responding, and the system will automatically pop up whether to consider using the special car. To replace the travel interface. At the same time, users who have recently used drops and fast taxi software will receive special concessionary voucher from time to time.

In fact, before the trickle and fast exploration of the special car business, the commercial car rental market has focused on many companies.

Among them, in the international market, the most famous name is Uber, the originator of the taxi software that is actively expanding the Chinese market.

Founded in 2009, Uber's position on itself is "to provide passengers with a higher-end, more private travel plan," and the main business is "private car" type car service and free private car booking service. Uber has clearly received commissions from each car rental to make a profit from the very beginning.

This kind of special car business also has attractive appeal to the drop and fast from the taxi market.

Behind this, although there are already a large number of users in the taxi market, the taxi fare increase has been banned due to a ban in the office of the Transportation Office. The help of the taxi software to the taxi market has become an instrumental aid. .

How to transition from tools to services, so as to find a long-term profit model, to develop a new business car rental market has become the best choice for the moment.

For taxi drivers who generally use the two taxi drivers, the worry is that a series of preferential policies will have a direct impact on the number of orders at the initial stage of commercial car rental service promotion.

“One car is a car rental service for mid to high-end user groups, and there is an essential difference between taxis and the price, model, and service standards. Just like express hotels and five-star hotels, there is no competitive relationship between them. Different models, the price of the first car is 2 to 4 times the taxi, such a price difference between the products is not on the competition. "Fast taxi related person in charge told the "First Financial Daily" reporter.

According to the data provided by the above-mentioned person in charge, the overall satisfaction rate of the taxi industry in the country is currently around 60%, and the order volume is 30 million units per day. This means that there are still 20 million people who want to fight but can’t beat the car every day. The supply is far below. demand.

According to the target audience's position, from taxi software to special car service, the upgrade from functional travel to experiential car rental service is realized. The emergence of commercial car rental is an active solution to the ordinary taxi market.

However, the industry’s concern is that if prices are only used to define taxis and commercial vehicles, the reduction in commercial car rental prices under various preferential and subsidy policies will continue to devour the original taxi market.

The label of “black car” for consumers, in the absence of trust endorsement of long-term market benign operation, the biggest problem of commercial car rental is that it is difficult to get rid of the label of illegal operation and black car washing in a short time.

“The transformation of the car rental industry in the Internet age is also unstoppable. This change deserves support.” But Feng Ruilin, president of the Zhejiang Association of Car Rental Associations, wants to emphasize that special car services, including Didi, and fast taxi software are included. You must use the car of the leasing company. If you use a private car, you obviously violate the current regulations.

Some taxi drivers are concerned about "no ceiling light, no meter, no ownership company, no license plate, no traffic operation qualification, no road transport qualification or even no training without supervision, like a hungry wolf, staring at the daily average. Billions of billions of cash flow in the national taxi market."

“Private cars have disrupted the entire market.” Feng Ruilin told the “First Financial Daily” reporter that by recruiting non-operating private vehicles to provide special car services, these vehicles do not belong to regular rental companies, apart from management and operational chaos, operation services. It is also easy to damage consumer rights.

Prior to this, the Transportation Authority of the Beijing Municipal Transportation Commission had issued the “Notice on the Prohibition of Car Rental Enterprises Providing Facilities for the Illegal Operation”, which strictly defined rental cars and private cars. It is forbidden to use private vehicles or other non-lease-owned vehicles for car leasing operations, and car rental operators must report to the regulatory authorities for the record.

After a quiet period of tacit understanding, the first responders at the time were responding to Uber China followers.

In the public response, Easy Access emphasised that it did not regard itself as a “lease enterprise”, but instead positioned itself as a “vertical information platform providing travel services”. Through technological innovation, the efficiency and speed of users’ access to car rental and driving services were enhanced. , and require that the car rental companies on the platform to operate in accordance with the relevant industry management requirements.

In fact, Uber, who has successfully covered more than 170 cities in more than 40 countries around the world, is clearly more experienced with such policy risks.

Uber's model in other countries is to use the society's idle vehicles, through the Uber central control platform, docking passengers and drivers, to break the original passenger and driver information asymmetry. In China, in order to evade policy risks, Uber has chosen a path that is on the edge of the policy. Leasing companies provide vehicles, labor companies provide drivers, Uber conducts professional training, and legal cooperation is achieved through tripartite cooperation.

“This is not a Beijing-style (event). Some markets, including the United States, also have some policy uncertainties. Of course, each market is different. We believe that the government will eventually do the same for the people. The decision to make a good decision. Only sometimes, this decision will appear relatively quickly, and sometimes more slowly." Uber Beijing area leader Jiang Zhiya accepted the previous interview with the reporter of the "First Financial Daily".