In December 2008, at the annual business meeting of Beiben Heavy Duty Truck, general manager Wang Shihong proposed a target of 30,000 vehicles, which means that in 2009 Beiben Heavy Truck's market share will increase from 4.5% to 7.5%. Given that almost all people in the industry are pessimistic about 2009, Bei Ben Heavy could possibly achieve a target of 30,000 vehicles.
Wang Shihong said in an interview with a reporter from Commercial Automotive News that the situation in the first quarter of 2009 was still not optimistic. The domestic economic environment will continue to be affected by the financial crisis and the stagnant freight market will continue. “But as far as we know, although the stopping rate of trucks is very high, most of the parked vehicles are new ones bought in the first half of 2008, while older trucks continue to operate, which shows that many owners still have stable As a result of the economic crisis, the freight market will gradually develop in an intensive, efficient, and benign direction, and the market will be more standardized, which is good news for Beilun Heavy Industries, which focuses on quality."
In addition, the company is large in size, and its ability to resist risks is large, but the impact of macroeconomic adjustments will be even greater. In contrast, the smaller Beiqi Heavy Industry suffered much less impact than the top five heavy truck manufacturers. “By the internal adjustment of the company and the efforts of the majority of dealers, we still have a lot of room for development. Beiben Heavy Duty Truck now has a loyal, stable and powerful dealer team.†Wang Shihong said.
After five years of planning and construction, the number of first-class distributors of Bei Ben Heavy Duty Truck has approached 200, the number of service providers has exceeded 350, and 27 4S stores have been built. Wang Shihong said: “The increase in the number is one aspect, and more importantly, it has cultivated a group of high-quality core dealers and service stations. These dealers and service stations have made a 25-fold increase in the annual sales of Bei Ben Heavy Duty Trucks for 6 years. Important contribution."
Dong Zhengming, general manager of Beiben Heavy Duty Truck Sales Co., told reporters: “In 2009, although we were faced with the risks brought about by the economic crisis, the country’s macroeconomic regulation and the development of Beiben Heavy Duty also brought us many opportunities. Nowadays, North BenQing has already stepped into a benign stage of development from a development type.In 2008, the Beiben Heavy-duty Vehicle Bridge and cab expansion project with a total investment of 1.5 billion yuan achieved phased results, with an annual output of 60,000 sets of axles. The bridge plant will be officially completed and put into production in 2009. It is understood that the total investment of Beijing Beiqi Heavy Industry is 480 million yuan. The new production base of Chongqing Beiben Automobile Company built in Chongqing Jiulong Industrial Park has entered the stage of equipment installation and commissioning. It will be put into production in the first quarter of 2009, and it plans to produce 10,000 vehicles of various types annually; the progress of the H08 cab R&D project underway in the Beijing R&D center is also progressing smoothly.
“The general assembly base of Penglai, the new transmission line in Chongqing, the new truck plant in Chongqing, the new plant in Baotou Axle, the Beijing R&D Center and Baotou North Venture Company were formally merged into Beiben Heavy Duty Truck, and the company’s large-scale operation pattern is gradually improving. Sound, this has provided strong support for the sales of 30,000 units of Beiqi Heavy Truck. Dong Zhengming is very confident.
Dong Zhengming told the reporter that in 2009, Bei Ben Heavy will make adjustments in the market network, business policies, prices, service accessories, etc. to support the goal of 30,000 vehicles: "The first priority of marketing is to balance the marketing network. To increase network coverage, in order to complete sales of 30,000 vehicles, we must focus on exploiting these disadvantaged and empty areas, and we must speed up the pace of the conversion plant network construction. About 15,000 vehicles, which will require at least 5 or 6 powerful conversion plants to form a relatively stable strategic supporting system with us. There is an increase of brand 4S stores, with a target of 60 in 2009."
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