“Age Discrimination” has been blacklisted after more than 85 consecutive visits

Once the elderly and children were listed as unpopular by travel agencies. Nowadays, the “post-85s” crowd has also been placed on the blacklist of travel agencies “limited and increased”. The main reason is that travel agencies think they are accustomed to online shopping and have low purchasing power in tourist destinations. Why travel agencies are so naked and age-discriminatory, and how the tourism services industry has emerged from this vicious circle is a problem to be discussed in this round of the roundtable.

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Group tour "85 after" was asked to increase

In early June, Xiao Wang, who had just graduated from a university in Zhengzhou, traveled to Yunnan with her three girls in the dormitory. Check out the online quote for 1680 yuan, they decided to travel with the group. However, when the staff responsible for receiving the travel agency learned that the four were all 23 years old, they said that their participation costs may be higher, and they will have to pay 2,800 yuan. The staff member said that the price of 1,680 yuan was a "negative profit," and that it mainly depends on tourists spending on travel to make up the difference. In general, the "after 85" and "before 50" purchase power is relatively low, and it belongs to the "special population". Therefore, we must go at normal prices and the cost is relatively higher.

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"Discrimination" in the "post-85s" is a common phenomenon

In order to register to participate in the delegation Kunming, Dali, Lijiang (referred to as Kun Dali) Shuangfei 6-day tour as the grounds, the reporter dialed a hotline of a large travel agency in Zhejiang Province. As soon as the call was answered, the staff asked "How old are you?" When he learned that the reporter's age was 85, he explained: "The price of 2,990 yuan is for tourists who are 28 years old and under 55. If you are less than 28 years old, the price is 5590 yuan."

Afterwards, the reporter also saw on a travel website in Hangzhou a Kunming Dali Shuangfei 6-day tour with a price of 3,390 yuan. The line information clearly states that "this line is only suitable for 24- to 56-year-old Zhejiang guests. (The ID card is quasi)". The site's staff said that the price of 3,390 yuan is only suitable for tourists over the age of 24, if the age is not up to the standard, you can only choose to report another 4,500 yuan in Yunnan tourism routes.

According to the reporter’s observation, taking the route of the Kundalali 6-day tour in the July summer market in Hangzhou as an example, an 85-year-old wanted to report a low-price group (the price was less than 5,500 yuan/person) and there was a “review” of qualifications. More or less obstacles, some clearly need to increase the price, ranging from 1,000 yuan to 2,000 yuan, and some do not allow individual young people to register, must be accompanied by older persons.

Rights protection bans age discrimination

For this phenomenon, the reporter interviewed Wu Jianfen, Director of the Administration Department of the Provincial Tourism Administration. Director Wu said that age and occupational discrimination are forbidden in the tourism regulations. "Unless the travel agency has provided other value-added services, such as travel agencies sent doctors to take care of the elderly, we can reasonably increase the cost."

The reporter also saw that Article 33 of the Implementing Regulations of the Travel Agency Regulations clearly stipulates "age discrimination." “When signing a contract, a travel agency must not require tourists to participate in shopping activities arranged by travel agencies or projects that require tourists to pay separately. In the same travel team, travel agencies may not propose different contractual matters with other tourists due to the following factors: Tourists refuse to participate in shopping activities arranged by travel agencies or tourism projects that require tourists to pay separately; 2. Tourists exist in different ages or occupational differences, but travel agencies provide more services than other tourists, or travel Unless otherwise requested by the person."

The staff of the Provincial Tourism Bureau reminded tourists that when signing a contract with a travel agency, they should pay attention to collecting evidence. If this cost actually occurs, visitors can call Zhejiang Provincial Tourism Quality Supervision Office to call 0571-96118 to make a complaint.

Demystify the "poor purchasing power" crowd need to increase

“The increase in price for special groups of people is a common means for the industry to operate zero-negligence travel agencies.” said Qian Jin, the manager of the provincial CYLC, who has many years of experience in domestic travel, and “the post-85s” is one of the special groups recently proposed. It is the lower purchasing power of people in this age group.

In actual practice, the markup does not appear on the contract, and travel agencies will limit the number of people in addition to using markups to disperse special populations. Take the Yunnan delegation in the off-season as an example. The general rule is that “after 85” and 54 years of age cannot exceed one-third of the total number of members of the group. Children and the elderly need to add 1,200 yuan/person and airline ticket fees. Registration of relatives and friends is required. The maximum number of people is 7 people. More than 7 people need to receive 200 yuan/person. More than 12 people need to increase their prices.

"Zero negative tuition grouping is actually a gambling game. You will bet on gambling." Qian Jin said that the quotes from these travel agencies are mostly negative profits. For example, the price of 1,000 yuan for ground reception agencies actually requires 2,000 yuan. , Inducing tourists with intuitively low prices, and this part of the loss of money, or need to start from the tourists. There are many jade shops and jade stores in Kunming. Tourists are usually sponsored by local jewelry stores and shopping centers for their accommodation and meals. However, money is not paid for. In order to recover the investment, tourists need to go shopping in the store. Therefore, the final wool still has to be on the sheep.

How to distinguish between zero and negative groups? Qian Jin reminded the tourists that “tourism products are also costly. Try not to choose teams that operate below cost. When traveling, you can pay attention to the ticket and hotel prices. If the team price is far lower than the sum of the two, it’s zero. The chance of negative groups is relatively large. Summer is the peak season for tourism, and the fare is often more expensive. If the price is under 5,000 yuan/person, you must be careful. If you unfortunately take part in the zero-negative group, Be sure to keep the evidence of the complaint."

Opinion development travel booking business may be one of the way out

"Including the post-85's age discrimination is a result of the intensification of zero-negative tuition fees," said Professor Zhou Yongguang of the Tourism College of Zhejiang University.

When a reporter asked how to manage this phenomenon, the professor, who has been engaged in tourism research for more than a decade, seemed helpless. “This is a mass tourism phenomenon. The complications of puerile, and the National Tourism Administration cannot control for 30 years. ."

On the one hand, at present the travel agency industry has a collective circle that can't go out. "Travel agencies cut down on the intuitive registration price and lured tourists into the streets. After traveling on the road, travel agencies and tour guides took a certain gambling mentality and thought about how to lull tourists' money out. This mode of operation itself is also a business model, but it has been severely alienated at the low end. As far as I know, the current rebate rate can reach 30% to 40%, such as a team that sells 3,000 yuan and actually needs 4,000 yuan. , The difference of 1,000 yuan will require a tour guide to come up with it, and this part of the cost can only rely on businesses such as hotels and shopping spots to make money from tourists and subsidize the tour guide. This forms a vicious circle."

On the other hand, tourists lack a sober understanding. “Now consumers have no clear understanding of what constitutes a high-quality group and think that it is cheaper. In fact, we can pay attention to why the price of tuition is getting lower and lower in the past two years. 2000 will be able to go to Thailand, 4000. You can go to Taiwan, and they are actually starting to sell closer to real prices, but travel agencies will never do business to lose money, and those less expensive ones will become disguised as shopping spots."

"At the same time, we should also see that the National Tourism Administration has set up many regulations and inspections for zero-negative toll-fighting shopping. At the same time, it has also formulated a number of so-called standard texts. However, the current tourism industry mechanism in our country is still not perfect. Age and occupational discrimination are forbidden in the tourism regulations, but there is no clear penalty standard for this issue, leading to widespread price discrimination.” Zhou Yongguang said that in the European countries, the rebate for guides is a bribe, a criminal Crime is much more serious than domestic crime.

“Actually, travel agencies and tourists are not two contradictory bodies that are completely opposed to one another. Should travel agencies also change their marketing ideas?” Zhou Yongguang suggested that for the current trend of people’s increasing tendency to travel by car or self-help, travel agencies can introduce some derivatives. Products, such as certain online travel agencies that only arrange accommodation and transportation for tourists, sell products such as air tickets, hotels and local tours in a packaged manner at a group purchase price. “In this way, it is avoided that tour guides induce visitors to shop in the area and allow visitors to enjoy the trip freely on the road. I think it will be a win-win situation.”

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