The industry expects that the retail volume of water purification equipment will reach 5.58 million units in 2014, a year-on-year increase of 55.0%, and the market size will reach 13.6 billion yuan, which is expected to increase by 70.0% over the same period of last year.
The domestic brands of water purifiers have counterattacked the development of the water purifier industry in China for more than 20 years. However, the birth of domestic brands only lasted for more than ten years. Compared to the maturity of foreign brands, domestic brands are still immature. However, a few days ago, domestic brands changed the market structure and led “Made in China†to break the previous situation of “foreign strength and weaknessâ€.
According to a set of data from market research institutions, the latest water purifier rankings in 2014 were represented by Quanluo, Midea, and Net Spring as the top domestic brands, second place, and second place. In 2013, Quanlu built the largest water purifier industrial park in South China by expanding its production capacity, becoming the first domestic brand with an annual output of 5 million finished machines. The United States is through the acquisition of South Korea's Qinghu company, large-scale development of water purification industry, won more development opportunities, laid the cross-industry first brand reputation. Compared with the former two, the net fountain is mainly benefited from national policies and cooperation with well-known enterprises. On the one hand, it has become the designated fitness product for new rural construction in Tianjin; on the other hand, it has reached a strategic partnership with Vanke and won the title of Vanke. Thirty-three thousand users nationwide provide water purification services. In general, the successful rise of the three major national brands has set a new record for national brands to overcome foreign brands.
According to the data from the authoritative Ove Consulting Group, the fourth and fifth rankings are Liyuan and Angel. The top five brands have a market share of over 40 percent.
Before the rise of domestic brands, domestic brands only had certain advantages in the second and third-tier cities and the vast rural markets. The first-tier cities and high-end markets have been dominated by foreign brands represented by 3M, Aihuipu, Dalton and others. However, since 2013, brands such as Quanluo, Midea, and Jingquan have emerged strongly. Domestic brands of water purifiers have quickly followed up and impacted the existing pattern of water purifiers. 3M, Aihuipu, Dalton and other foreign brands have been Forcedly lower prices to cope with the domestic market shocks.
The secrets of the domestic water purifier brand explosion, the United States, the net spring successfully led the domestic water purifier counterattack foreign brands, not accidental, but their products are cost-effective, bold innovation model, business model and other multiple effects under the inevitable result. In the process of water purifier R&D, they used R&D models tailored to local conditions, such as “Quanxin†technology successfully developed by Quanluo and Huazhong University of Science and Technology, Midea’s “Integrated filter cartridgeâ€, and the joint research and development of Net Fountain and Hong Kong University of Science and Technology. "Core" technology is based on the combination of "Chinese characteristics" such as the current domestic water quality and user needs, so that each family can freely enjoy the clean water life as they wish. In addition, their engineers also started from the product shape design, perfectly integrated the Chinese elements in the products, and made the products get rid of the homogeneity in the market, and are more favored by consumers, such as “China, which is widely praised by consumers in the market. Wind, national wind, blue and white porcelain, beautiful red, etc.
Domestic water purifier brand confidence has increased substantially Since last year, in the domestic major e-commerce platforms, well-known stores, many foreign brands have made major price adjustments, but the price is higher than the domestic same-level products There are many, many thousands, even million, and this price still allows ordinary people to keep a respectful distance. It is far more than the purchasing power of ordinary families. Customers have become less and less inevitable.
After Quanlu, Midea, and Net Fountain have achieved success in the market, the existing domestic brands have become more confident that their brands will become bigger and stronger. On the other hand, it also attracted more cross-industry brands to join the water purification industry, such as Gree, Aiwo, TCL, etc., which fully reflects the growing confidence of domestic brands.
Some people in the industry believe that the domestic water purifier brand has become more and more outstanding in China's water purification market, allowing the people of the country to have more confidence in domestic water purifiers. The success of the brands represented by Quanluo, Midea, and Jingquanquan is only a stone throwing stone and opens up a new path for the development of the Chinese water purifier industry. The current Chinese water purifier market presents a flourishing prosperity. The preceding brands have contributed.
2014 How to occupy the market in the water purification industry says that there are ten ways for corporate marketing: first, brand and product exposure; then, brand interactive marketing; micro-counter, followed by e-commerce and after-sales management; and online customer service keeping up; Relationship management, so that every shopping is a "starting point"; hard and broad form; there is search engine optimization; then implanted marketing; finally is the public opinion monitoring crisis public relations, summarize the following points:
The first is the brand:
Nowadays, people from all walks of life are talking about brands. The media is spreading various brand concepts. Of course, companies want to build their own brands and do a good job of the brand. However, there are many misunderstandings in the current corporate brand concept. We must clarify the concept of the brand: the brand is actually the emotional needs of the consumer groups corresponding to the product concept. For example, what kind of beautiful or handsome stars people like, which is the value, the needs of the group . Shenzhen Bai Fukang brand professional water treatment, self-produced and sold, received public recognition, survived and developed in the highly competitive water treatment industry, creating a piece of their own sky.
The second is the quality of Shenzhen Baifukang has been adhering to: the transaction is not the purpose, but a natural node - to deal with business customers, solve the problems raised by customers is the bottom line, to achieve a high quality brand implantation effect, need to further "Cultivate" and "excavate" potential customer problems and resolve them. The core of all things is to make customers "safe".
The third is service. Service is very important for this particular industry of water purifiers. High-quality services are playing an increasingly important role in the water purification industry. Especially after-sales service, water purifiers are the most important. The components are filter elements, and the filter element will gradually accumulate dirt with the use of the water purifier. The life of the filter element is generally about 3 months to 3 years. Without replacing the filter element, the water quality of the water purifier will be seriously affected. In addition to having a good reputation in the consumer group, Baifukang has a certain influence in the water purifier agents. It is the preferred water purifier brand of the water purifier agent, with the aim of quality first, reputation first and customer first. Strictly put quality into consideration, resolutely abide by cooperation agreements, take customer interests as its own interests, and take customer satisfaction as the direction for PFLCON, and Shenzhen PFLCON's full range of product upgrades will provide you with whole-hearted services. stand by.
Finally, the market is a successful method for six walnuts: pondering consumers, looking for market opportunities; displaying the name of the product quality and a simple, real brand selling point; single product breakthrough, to find the right entry point; the channel is king, the brand keeps up, It is indeed the case. Businesses have no future, but can only survive within this time period. There is no prospect for development. Shenzhen Baifukang is optimistic about the future water purification market. At the same time, we will continue to do it step by step, which is a development approach that our company has always followed and is essential for the development of this industry.
The domestic brands of water purifiers have counterattacked the development of the water purifier industry in China for more than 20 years. However, the birth of domestic brands only lasted for more than ten years. Compared to the maturity of foreign brands, domestic brands are still immature. However, a few days ago, domestic brands changed the market structure and led “Made in China†to break the previous situation of “foreign strength and weaknessâ€.
According to a set of data from market research institutions, the latest water purifier rankings in 2014 were represented by Quanluo, Midea, and Net Spring as the top domestic brands, second place, and second place. In 2013, Quanlu built the largest water purifier industrial park in South China by expanding its production capacity, becoming the first domestic brand with an annual output of 5 million finished machines. The United States is through the acquisition of South Korea's Qinghu company, large-scale development of water purification industry, won more development opportunities, laid the cross-industry first brand reputation. Compared with the former two, the net fountain is mainly benefited from national policies and cooperation with well-known enterprises. On the one hand, it has become the designated fitness product for new rural construction in Tianjin; on the other hand, it has reached a strategic partnership with Vanke and won the title of Vanke. Thirty-three thousand users nationwide provide water purification services. In general, the successful rise of the three major national brands has set a new record for national brands to overcome foreign brands.
According to the data from the authoritative Ove Consulting Group, the fourth and fifth rankings are Liyuan and Angel. The top five brands have a market share of over 40 percent.
Before the rise of domestic brands, domestic brands only had certain advantages in the second and third-tier cities and the vast rural markets. The first-tier cities and high-end markets have been dominated by foreign brands represented by 3M, Aihuipu, Dalton and others. However, since 2013, brands such as Quanluo, Midea, and Jingquan have emerged strongly. Domestic brands of water purifiers have quickly followed up and impacted the existing pattern of water purifiers. 3M, Aihuipu, Dalton and other foreign brands have been Forcedly lower prices to cope with the domestic market shocks.
The secrets of the domestic water purifier brand explosion, the United States, the net spring successfully led the domestic water purifier counterattack foreign brands, not accidental, but their products are cost-effective, bold innovation model, business model and other multiple effects under the inevitable result. In the process of water purifier R&D, they used R&D models tailored to local conditions, such as “Quanxin†technology successfully developed by Quanluo and Huazhong University of Science and Technology, Midea’s “Integrated filter cartridgeâ€, and the joint research and development of Net Fountain and Hong Kong University of Science and Technology. "Core" technology is based on the combination of "Chinese characteristics" such as the current domestic water quality and user needs, so that each family can freely enjoy the clean water life as they wish. In addition, their engineers also started from the product shape design, perfectly integrated the Chinese elements in the products, and made the products get rid of the homogeneity in the market, and are more favored by consumers, such as “China, which is widely praised by consumers in the market. Wind, national wind, blue and white porcelain, beautiful red, etc.
Domestic water purifier brand confidence has increased substantially Since last year, in the domestic major e-commerce platforms, well-known stores, many foreign brands have made major price adjustments, but the price is higher than the domestic same-level products There are many, many thousands, even million, and this price still allows ordinary people to keep a respectful distance. It is far more than the purchasing power of ordinary families. Customers have become less and less inevitable.
After Quanlu, Midea, and Net Fountain have achieved success in the market, the existing domestic brands have become more confident that their brands will become bigger and stronger. On the other hand, it also attracted more cross-industry brands to join the water purification industry, such as Gree, Aiwo, TCL, etc., which fully reflects the growing confidence of domestic brands.
Some people in the industry believe that the domestic water purifier brand has become more and more outstanding in China's water purification market, allowing the people of the country to have more confidence in domestic water purifiers. The success of the brands represented by Quanluo, Midea, and Jingquanquan is only a stone throwing stone and opens up a new path for the development of the Chinese water purifier industry. The current Chinese water purifier market presents a flourishing prosperity. The preceding brands have contributed.
2014 How to occupy the market in the water purification industry says that there are ten ways for corporate marketing: first, brand and product exposure; then, brand interactive marketing; micro-counter, followed by e-commerce and after-sales management; and online customer service keeping up; Relationship management, so that every shopping is a "starting point"; hard and broad form; there is search engine optimization; then implanted marketing; finally is the public opinion monitoring crisis public relations, summarize the following points:
The first is the brand:
Nowadays, people from all walks of life are talking about brands. The media is spreading various brand concepts. Of course, companies want to build their own brands and do a good job of the brand. However, there are many misunderstandings in the current corporate brand concept. We must clarify the concept of the brand: the brand is actually the emotional needs of the consumer groups corresponding to the product concept. For example, what kind of beautiful or handsome stars people like, which is the value, the needs of the group . Shenzhen Bai Fukang brand professional water treatment, self-produced and sold, received public recognition, survived and developed in the highly competitive water treatment industry, creating a piece of their own sky.
The second is the quality of Shenzhen Baifukang has been adhering to: the transaction is not the purpose, but a natural node - to deal with business customers, solve the problems raised by customers is the bottom line, to achieve a high quality brand implantation effect, need to further "Cultivate" and "excavate" potential customer problems and resolve them. The core of all things is to make customers "safe".
The third is service. Service is very important for this particular industry of water purifiers. High-quality services are playing an increasingly important role in the water purification industry. Especially after-sales service, water purifiers are the most important. The components are filter elements, and the filter element will gradually accumulate dirt with the use of the water purifier. The life of the filter element is generally about 3 months to 3 years. Without replacing the filter element, the water quality of the water purifier will be seriously affected. In addition to having a good reputation in the consumer group, Baifukang has a certain influence in the water purifier agents. It is the preferred water purifier brand of the water purifier agent, with the aim of quality first, reputation first and customer first. Strictly put quality into consideration, resolutely abide by cooperation agreements, take customer interests as its own interests, and take customer satisfaction as the direction for PFLCON, and Shenzhen PFLCON's full range of product upgrades will provide you with whole-hearted services. stand by.
Finally, the market is a successful method for six walnuts: pondering consumers, looking for market opportunities; displaying the name of the product quality and a simple, real brand selling point; single product breakthrough, to find the right entry point; the channel is king, the brand keeps up, It is indeed the case. Businesses have no future, but can only survive within this time period. There is no prospect for development. Shenzhen Baifukang is optimistic about the future water purification market. At the same time, we will continue to do it step by step, which is a development approach that our company has always followed and is essential for the development of this industry.
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