Pickup trucks can be used as a small car with a sedan head or truck tail. They can carry people and carry goods. They are durable and durable. The general displacement is between 2.0L and 3.0L. It is a big horse-drawn car with a single row and double rows. With half a row of models, it has plenty of power, spacious and comfortable, and its physical and commercial cost-effectiveness. It has a strong vitality in overseas markets for more than half a century.
The distinctive feature of pickup trucks is that they have the same car-like comfort and versatility. They are stronger than passenger cars and poorly-adapted roads. They also have strong power. They use high-quality zeros on the equipment. Components, performance as much as mid-range cars.
Therefore, in foreign countries, pickup trucks and cars have the same "road use rights" and are highly favored by consumers in North America, Southeast Asia, Latin America, and the Middle East.
In 2006, the top-selling models of the United States were the Ford F-Series pickups and the Chevrolet Silverado (West Verdot) pickups. The Dodge Ram pickups were also listed in the “Top Ten Listâ€. In 2007, the US market sold 300 pickups. More than 10,000 cars. In some third world countries, pickup truck consumption has also become a boom. Data shows that Thailand's pickup sales accounted for nearly 70% of total sales, the Philippines accounted for 34%, and Malaysia accounted for 14%; India, Brazil, Pakistan, Indonesia and other countries also accounted for about 1/3 of their total sales. Regardless of whether it is in the first, second or third world countries, from national government officials to the poor people (such as the US President George W. Bush who personally drove the pick-up truck to transport Russian President Putin), he used the pickup truck as a Chinese-style bicycle. The market has great potential.
The Embarrassment of Chinese Pickups
Contrary to fashion and fashion in the international market, pickup trucks are still one of the “non-mainstream†edge models in the Chinese auto market.
Since China began to develop pickup trucks in the late 1980s, pickup trucks have been misclassified in the catalogue of automotive products ("Catalogues"). In national statistics, pickup trucks are classified as Light trucks line up and charge all unreasonable high taxes by truck. At the same time, pickup trucks have always faced restrictions on discriminatory policies in large and medium-sized cities. They can only linger on suburban and rural roads, and can enter the city in the middle of the night, and they must retire quickly when they do not shine. They are sneaking like thieves. Do not dare to step a step further, otherwise they would have to be heavily punished by the traffic police without justification. Compared with the production of more than 879.2 million vehicles in China, pickup trucks account for only 2.3% of the total sales volume and less than 200,000 vehicles. The market size is scattered, chaotic, and small, and it is the smallest car with the smallest segment sales. The share is basically negligible.
In the past 20 years since the development of pickup trucks in China, there were restrictions on the city's restrictions on traffic and there were collisions with cars; there was a squeeze of agricultural vehicles on the left and a micro attack on the right; there was a persecution of light trucks, followed by micro- and micro-substances. Exclude. It can be described as a dilemma, difficult to follow, and it has always been under heavy pressure to survive. It grows in extremely poor “crackingâ€, which is extremely rare in the history of automobile development in various countries.
The “disaster†of the Chinese pickup truck lies in the abuse of discriminatory policies and powers. The author believes that the development of the Chinese pickup truck industry is lagging behind and man-made obstacles are the most important factors. From the perspective of industrial development, the pickup industry should be an important part of the automotive industry, and its growth cannot be ignored. The number of domestic pickup truck manufacturers has grown from less than 10 at the beginning to more than 30 today, and production has grown from less than 10,000 vehicles to nearly 200,000 vehicles. Technological equipment and innovation capabilities have made great progress. Whether it is from the development of the pickup industry itself or from the perspective of promoting self-owned brands, discriminating pickups is a departure from the dominant direction of the Chinese automotive industry.
Since the birth of China's first pickup truck, all pickup companies have strongly called for: the central government and local governments are required to provide a relaxed policy environment for pickup trucks, and they hope that they will be involved in taxation, especially in related supporting policies such as technical reforms and innovative special subsidies. Support it. In particular, it is necessary to remove the pickup from the list of trucks, list it into the passenger car catalog, enjoy the same road use rights as passenger cars, and adopt the same environmental standards and safety standards. Traffic control departments that abuse power throughout the country should not develop specific restrictive policies for pickup trucks, give fair-playing opportunities to pickup trucks, and so on. However, such requests shouted for more than 10 years and have been fruitless. The main reason for this is that the parties involved in the formulation and implementation of the restriction policy will never choose a pickup.
In the past 20 years, China's pickup trucks gradually developed their own brands represented by Great Wall, Gio, JMC, Futian, ZTE, Harbin, Yangzi and Huanghai, represented by Zhengzhou Nissan and Qingling. The market pattern of joint venture brands, among which the mid- and low-end pickups produced by independent brands, has always occupied 70% of the domestic market share, while the joint venture brands occupy the high-end areas. In 2007, domestic pick-up trucks maintained a relatively stable growth rate, with annual sales of 186,000 units, a year-on-year growth rate of 27.4%. After fierce market competition, production capacity of independent brands and R&D strength have been greatly improved. After occupying the middle and low-end markets in China, it has become a new goal for self-owned brands. Especially in the past two years, Great Wall, ZTE, Futian, Jiangling and other manufacturers have successively launched collections of high-end pickup trucks, such as Baodian, Fengjun, Weihu, and SapuT, and collectively made efforts to snatch up domestic high-end market share at the same time. The entry of pickups is a force that cannot be underestimated.
Mature export conditions
"Diversity and hierarchization" is a highlight of domestic pickup trucks in recent years.
Various new products introduced by enterprises, such as gasoline and diesel, single and double rows, high-, medium-, and low-end products, have successively joined the market for pickup trucks. At the same time, the pace of technological upgrading is gradually accelerating. Euro III engines, EFI systems, environmental protection air conditioners, electronics Technology, advanced security control systems, etc. have been widely used in pickup trucks, changing the image of traditional pickups with rough, loud noise and high fuel consumption. With the continuous rise in the price of oil in recent years, the demand for diesel-powered pickup trucks, which are more economically fuel-efficient, is increasing day by day. Diesel power will become the mainstream of the pickup truck market in the future. For example, Great Wall Fengjun is equipped with the INTEC diesel engine developed by the Great Wall and Germany's Bosch, using electronically controlled common rail technology. Gio Four-Wheel Aoteng is a 2.0L TDI diesel engine developed by Gio in more than one year. With the improvement of the technical level of diesel engines, the improvement of diesel quality, and the relaxation of related policies, diesel pickups will gradually replace gasoline pickup trucks as the main sales force.
At present, diesel pickup trucks have accounted for more than 70% of the entire pickup market from 30% in the previous five years and have become mainstream varieties. A number of new diesel pickup trucks, such as Dongfeng Nissan, Foton Ao Lingsap, and Jiangling New Collection, have come into being. The Great Wall has formed three levels of Fengjun, Sai Ling, Deere, and Chai Shen High School, which have effectively promoted the pickup market. development of.
The currently marketed Ruiqi Auto is a multifunctional commercial vehicle derived from Zhengzhou Nissan on the Nissan D22 pickup platform. It is suitable for use in the field, oil fields, exploration, and tool vehicles as well as for the transportation of goods in the city. About 14 million yuan, highly competitive in the market.
In addition, “high-end†is the prominent feature of the pickup products in the past two years and the trend of the future. Compared with the pickup trucks that have been specifically emphasizing transportation functions in the past, not only has the functionality diversified, but also the space in the cab has become larger and the design and operation performance have gradually become more luxurious. Many large pickups now offer leather seats, DVD players, power seats, ABS, air conditioning, central locking, power steering, adjustable steering wheel, electric lift glass, power mirrors, aluminum alloy wheels, leather seats, security Airbags, electric sunroofs, etc., which can only be seen on limousines in the past, Great Wall Wind Junpak, with its avant-garde fashion appearance, excellent physical properties, subverted the image of domestic pickups, listed on the market for a year Exported to nearly 100 countries and regions.
Attacking overseas has achieved results
After more than ten years of development, domestic pickups have begun to adopt the same management models, marketing concepts, product technologies, and development capabilities as foreign ones through learning, innovation, and digestion. This gap with developed countries is getting smaller and smaller. Moreover, the high quality and low price is a major feature of the Chinese pickup trucks, and the comprehensive price/performance ratio is not inferior to that of foreign brands. The price is only 50% to 60% of the famous foreign brands. Taking all factors into consideration, the Chinese pickup truck has the strength to export overseas.
At present, in the international market, GM, Ford, Toyota, and Nissan mainly control the high-end pickup market, while the middle and low-end markets are relatively vacant. With the continuous maturation and progress of domestic pickup technology and the growth of the brand, With cost control advantages and price advantages, this market has a lot to offer. In recent years, the pickup market in the Middle East, Africa, Latin America, Southeast Asia, and Eastern Europe is constantly heating up. The market potential in Europe and the United States is immeasurable. If the standards for emission and collision of American Standards can be met, domestic high-end pickups will have large-scale access to North American and Western European markets. Opportunity. It can be seen that the pickups of the Great Wall, Gio, ZTE, Foton, Huanghai, Xinkai, etc. have repeatedly fought in the domestic market for many years and have turned to the overseas market to find a blue ocean road for survival and development. They compete for low prices for world pickup trucks. Market, and achieved good results. Today, Great Wall Motor exports tens of thousands of vehicles to various regions of the world each year, and establishes assembly plants in the Middle East, Africa, Central and South America, Russia, Ukraine, Romania, Nigeria and other places for direct assembly and production. Zhongxing Automobile, which is in the same city as the Great Wall, has also accelerated the pace of its development in the European and American markets. The ZTE Tigers built in accordance with US standards will have the US market in the future.
China's pickup trucks have been discriminated against by humiliating policies in the country. Although overseas markets are a helpless choice and opportunity, they inadvertently created a situation in which “walls and flowers bloom outside the wall†are not a promising blue ocean. the road.
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