The new product launch ceremony of Shangong Machinery was held at the 2019 BICES exhibition

China, Beijing, September 4, two Shangong Machinery (SEM) brand products were grandly released at the 2019 BICES exhibition, including the SEM917 grader for overseas markets and the SEM wet track for low ground pressure applications in the Chinese market. Bulldozer. Caterpillar Global Vice President Chen Qihua, Yamagata Machinery Global Sales and Channels General Manager Hamid Lavassani, Caterpillar Global Midsize Loader Products General Manager Kristin Girard, Shangong Machinery China Sales General Luo Wei and Shangong Machinery Global Channel Manager Yu Ling and others attended the launching ceremony.

BICES 2019 Mountain Machinery New Product Launch Ceremony

BICES 2019 Mountain Machinery Exhibition Booth

The new SEM917 grader features a load-sensitive hydraulic system for easy and convenient operation. Well-designed Caterpillar self-propelled drive axles and balancers help ensure uptime and lower customer operating costs. The new SEM wet-type track-type tractors are based on the latest technology and are widely used in low ground-to-pressure ratios. The improved chassis design effectively enhances equipment reliability and reduces customer operating costs. Also on display are the SEM660D wheel loader and SEM522 roller. These two products are highly efficient, stable and reliable. Since its inception in 2016, they have been widely recognized by the industry and praised by customers.

BICES 2019 Four products exhibited by Shangong Machinery

At the same time, the new service slogan of Shangong Machinery – Shangong Service, was launched. Caterpillar is committed to providing professional and worry-free services to our customers.

At the press conference, Caterpillar Global Vice President Chen Qihua said: "As one of Caterpillar's important strategic and practical performance product brands, Shangong Machinery is committed to providing expanding products and services to customers in China and overseas markets. Taking full advantage of Caterpillar's more than 40 years of development experience and resources in China, and the historical accumulation of Shangong Machinery's own practical and effective products for more than 60 years, Shangong Machinery products will continue to help customers build a better world."

Caterpillar Global Vice President Chen Qihua delivered a speech at the new product launch ceremony of Shangong Machinery

Hamid Lavassani, General Manager of Global Sales and Channels of Shangong Machinery, also said: "With the strength of Caterpillar, we will continue to develop and upgrade our mountain machinery products and services to meet the unique needs of our customers and help them succeed. We Committed to providing customers with 'good quality, high security, more affordable' products and services."

Hamid Lavassani, General Manager of Global Sales and Channels of Sangong Machinery, delivered a speech at the launch ceremony of the new product

Shangong Machinery SEM660D wheel loader handover ceremony

BICES is held every two years in Beijing to showcase the latest equipment, products, services and technologies in the industry. At this exhibition, Caterpillar exhibited more than 12 kinds of advanced machinery and equipment, covering two brands, Carter (CAT) and Mountain Machinery (SEM).

About Caterpillar

For over 90 years, Caterpillar has worked tirelessly to make sustainable progress possible and to drive change on every continent. Caterpillar assists clients with infrastructure development, energy and natural resource development. In 2017, Caterpillar's global sales and revenue totaled $45.462 billion, making it a global leader in construction machinery, mining equipment, diesel and natural gas engines, industrial gas turbines and electric drive diesel locomotives. The company's operations mainly involve three major business segments: construction machinery, resource industry, energy and transportation, and provide financing and related services through the financial products department.

For more information, please visit http://www.CATerpillar.com/en.html. You can also interact with us via social media.

About Caterpillar (Qingzhou) Co., Ltd. and Shangong Machinery

Caterpillar (Qingzhou) Co., Ltd., formerly known as Shandong Shangong Machinery Co., Ltd., was established in 1958. In 2003, it was reorganized into a joint-stock enterprise. In 2008, it became a wholly-owned subsidiary of Caterpillar. The Shangong Machinery brand is now one of Caterpillar's key brands, supporting a rapidly growing customer base in emerging markets in China and overseas. Caterpillar Qingzhou is located in Qingzhou City, Shandong Province, with high-speed connections and developed transportation.

As a wholly-owned subsidiary of Caterpillar, Caterpillar (Qingzhou) Co., Ltd. currently produces two brands of “CAT®” and “Shangong Machinery”. The products of Shangong Machinery include four categories of loaders, bulldozers, road rollers, graders, structural parts, work tools and other components. The Shangong Machinery brand has become one of Caterpillar's main product brands. In order to meet the growing global customer demand, Caterpillar has accelerated the reinvestment and construction of Caterpillar (Qingzhou) Co., Ltd. since 2009. Caterpillar (Qingzhou) Co., Ltd. expanded its production scale with the support of the local government to improve the production capacity and manufacturing level of various machine products and parts business. At the same time, in Qingdao, Caterpillar has invested heavily in establishing a world-leading R&D center, bringing together the world's top researchers and Caterpillar (Qingzhou) R&D team to form a high-level, global R&D team targeting the market. Demand continues to develop innovative products to meet different levels of customer needs.

In China, the Shangong Machinery brand has more than 70 local agents; overseas, with the Caterpillar global sales network system, the Yamagata Machinery brand overseas sales network covers Asia Pacific, Middle East and Africa, Russia and the CIS countries, More than 90 countries and regions in the world, including Latin America and Central America.

Mountain machinery brand

Shandong Shangong Machinery Co., Ltd. is a Chinese company that manufactures the wheel loader of Shangong Machinery brand. It has a 60-year history and became a wholly-owned subsidiary of Caterpillar in 2008. In 2014, the company changed its name to Caterpillar (Qingzhou) Co., Ltd. and continued to produce Shangong Machinery brand products. As one of Caterpillar's strategic and practical product brands, the Shangong Machinery brand has its own brand proposition, sales channels, marketing strategies and product support systems. In 2016, in order to further enhance the influence of the Shangong Machinery brand, Caterpillar endorsed the Shangong Machinery brand – changing the original Shangong Machinery brand logo to “Shangong Machinery – Caterpillar Brand”.

Shangong Machinery has a variety of wheel loaders, road rollers, graders and track-type tractors. All products meet or exceed the quality and reliability requirements of the local industry to meet the needs of customers in China and the global construction machinery industry. In China, the Shangong Machinery brand has more than 70 local agents; overseas, with the Caterpillar global sales network system, the Shangong Machinery brand products are sold to include Asia Pacific, Latin America, CIS countries, the Middle East and Africa. More than 90 countries and regions in the world. We are committed to providing high quality, high security and more affordable products and services to our global customers.

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