Despite the bleak commercial vehicle market in 2012, Guangxi Yuchai Machinery Co., Ltd. still achieved a contrarian growth. Recently, Wu Qiwei, general manager of the company, stated at the 2013 Yuchai Machinery Marketing Service Conference: “Yuchai sold 435,000 units of engines in 2012, which was down from the same period of last year but far below the industry's overall decline of more than 24%. The decline is relatively small. Yuchai’s market share in 2011 increased by 3 percentage points, and sales volume was 110,000 to 120,000 units higher than the second, continuing to maintain the industry’s number one position.â€
There is a reason for the adverse market growth
In 2012, it was a difficult year for China's commercial vehicle industry. The domestic heavy truck industry has continued to decline from its peak in 2010. As an independent power supplier, Yuchai also feels chilly. However, the harsh market environment has not made Yuchai people difficult to find. They are seeking development in the face of adversity.
In the commercial vehicle power market, thanks to the outbreak of school buses, natural gas engines, hybrid power systems, and light passenger power, Yuchai Bus Engines have achieved simultaneous growth with the domestic passenger car market.
In 2012, Yuchai launched the school bus engine with remarkable results. Its annual sales exceeded 10,000 units. In the field of new energy, especially gas engines, Yuchai has sold more than 20,000 vehicles, including 18,000 buses and 2,000 trucks. More than 50%. In particular, after entering the fourth quarter of 2012, the monthly sales were over 3,000 units; Yuchai has achieved good results in the application of hybrid power systems; in the European and Japanese light passenger supporting markets, Yuchai also With certain progress, this sector has grown by more than 20%.
In other areas, Yuchai's engine also achieved a contrarian increase. In 2012, in the event of a significant decline in the marine and power generation industries, Yuchai’s sales growth exceeded 18%, and its sales volume was expected to reach 25,000 units. In the agricultural machinery market, the entire industry declined by around 20%, but Yuchai’s use was The tractor power and the growth in the power of corn harvesters made Yuchai's performance in 2012 equal to the previous year.
Speaking of the 2013 sales target, Wang Limin, general manager of marketing company of Yuchai Machinery Co., Ltd. pointed out that 470,000 units must be secured and 40,000 units must be competed.
Yuchai focused its 2013 work on smooth connection with the country's four countries and five countries. In terms of products, Yuchai has been fully prepared in terms of production processes, supplier systems, and quality control systems. In terms of marketing, Wu Qiwei said that in 2013 Yuchai requested that the Yuchai’s docking with the OEM should be preceded by several preemptions: planning ahead of schedule, “that is, Yuchai’s national IV diesel products and China Five natural gas products must be the first one to enter the main plant. "Product planning"; preemptive announcement, the main plant product announcements must first have Yuchai; there are development preemptive and market launch first.
Powerful market segment
In 2012, the Chinese bus market presented YC6MK bus-specific power and other products. It seized market opportunities such as 12-meter buses, school buses and natural gas buses to continue to lead the passenger car power market.
As early as 2010, Yuchai hybrid power system entered the commercial mass production phase. In October 2012, Yuhang District, Hangzhou City welcomed 50 Daikin Dragon buses equipped with the Yuchai hybrid power system. This is another batch purchase of the same model in 2011 after 65 identical vehicles in the area.
In Yuhang's nearly one-year trial operation test, Yuchai's hybrid power system achieved a fuel saving rate of more than 25%, and vehicle emissions were reduced by 60%, demonstrating excellent reliability. This is why Yuhang Bus chose to purchase a matching Yuchai hybrid bus here in less than one year. This is only a typical use case. In the use of public transportation companies such as Guangzhou and Wuhan, Yuchai hybrid power has performed well. Among them, Guangzhou Bus issued 1,200 orders once in 2012.
In the field of natural gas power, Yuchai's machinery has more than 60,000 units. In 2012, Yuchai's independently developed "ESI independent natural gas control system" was spotlighted by the industry. The biggest significance of this system is that China's natural gas engines can completely get rid of imported control systems. "The product has a long period of improvement, limited calibration strategy, high prices, and availability. "Long cycle" limitations.
In 2012, Yuchai's natural gas engine sales reached 23,000 units, ranking first in the industry, among which the market share of 8 to 9 meters of passenger gas engines exceeded 55%, and that of 11 to 12 meters of passenger gas engines exceeded 50%. Near the end of 2012, Yuchai received good news from YC6GN and YC6JN winning the bid for Nanjing Bus and Wuxi Bus. In 2013, Yuchai's sales target for natural gas engines pointed to 40,000 units.
In the electric power plate of the ship, Yuchai faces an unprecedented situation. In 2012, the total demand of the shipbuilding industry market dropped by approximately 25% year-on-year, and even reached half in many places. For this reason, the market competition between manufacturers is fiercer, and users are more demanding and demanding when purchasing products.
In the face of bleak market, Yuchai went on the trend and sold more than 25,000 units throughout the year, a year-on-year increase of nearly 20%. The market share increased by 8% year-on-year, creating the only growth Yuchai phenomenon in the shipbuilding industry in 2012. ". This is also after the sales of 10,000 units in 2010 and 20,000 units in 2011. Yuchai's shipbuilding sector has once again taken a big step forward in the challenge.
It is also worth noting that the Yuchai passenger car has made encouraging progress. Under the backdrop of gloomy exports, Yuchai's exports remained strong and its sales increased by more than 40% year-on-year. Despite the simultaneous decline in supporting exports due to sharp declines in exports from major OEMs, Yuchai’s self-export business has shown encouraging growth.
In the Chilean market, Yuchai passenger car engines have risen. In 2011, Yuchai did not enter the Chilean market. In the first ten months of 2012, the sales of Yuchai's passenger car power in Chile had approached 700. Informed sources told reporters that Yuchai’s export of light aircraft to Chile has been “prepared for a long time.†In the past two years, Yuchai Peru Office has successfully completed the work of accredited certification in cooperation with automobile plants, and has prepared for the 2012 outbreak. .
Similar to Chile are two African countries, Angola and Ghana, and Yuchai has also achieved recovering growth in the Egyptian market.
It is reported that Yuchai will establish a number of special projects for the market segments in 2013, and its development themes will be set to "special breakthroughs, national four countries to preempt the five."
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