According to the Japan Economic News, Shimadzu Corporation will develop inexpensive analytical instruments for emerging economies and will begin sales in China this fall. The company simplifies product features and purchases parts locally, which can be up to 70% cheaper than instruments sold in developed countries such as Europe and the United States. The instrument will be sold primarily to local companies and inspection agencies with the goal of expanding market share in emerging economies.
Low-cost instruments for emerging economies will be developed at the base in Shanghai and mass produced at the Suzhou plant. Shimadzu will first introduce an atomic absorption spectrometer for analyzing heavy metals in China. After the spring of next year, it will introduce liquid chromatographs and new gas chromatographs that analyze the composition and content of chemical substances. It will also be sold in India and Brazil. In terms of price, the liquid chromatograph is expected to cost about US$10,000, and the gas chromatograph is expected to sell for about US$8,000. Both prices are only about one-third of the similar products sold in developed countries. To reduce costs, over 90% of parts will be purchased locally.
Low-cost instruments for emerging economies will be developed at the base in Shanghai and mass produced at the Suzhou plant. Shimadzu will first introduce an atomic absorption spectrometer for analyzing heavy metals in China. After the spring of next year, it will introduce liquid chromatographs and new gas chromatographs that analyze the composition and content of chemical substances. It will also be sold in India and Brazil. In terms of price, the liquid chromatograph is expected to cost about US$10,000, and the gas chromatograph is expected to sell for about US$8,000. Both prices are only about one-third of the similar products sold in developed countries. To reduce costs, over 90% of parts will be purchased locally.
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