Car dealers promote "Dragon Boat Festival" to sell their own brands of cold SUVs

According to Voice of China's "News and Verticals" report, this year, the national auto market was affected by the inertia of last year's market downturn, and the pressure on production and sales was still huge. Selling cars never missed the opportunity to increase sales any time. Even the Dragon Boat Festival became a Sellers discount gimmicks for promotions.

With the approach of Beijing's first batch of consumer numbers, the Dragon Boat Festival's three-day holiday may become a small sales peak. However, the reporter also found that even though the Dragon Boat Festival holiday has increased market sentiment to a certain extent, businesses have also fought hard. Promotional cards, but no significant increase in the specific volume. At present, the automotive market, SUV is the sporting utility vehicle has become the only bright spot.

"You have to eat dumplings, go through the Dragon Boat Festival, and buy a car. It should be impossible for the car to go. But now you can see the slogan of "the price of a dragon car for a dragon boat" on the Internet and in the 4S shop. This is not a slogan. Holidays are the price of the price. In Guangzhou, the marketing manager of a joint-venture brand told reporters that during the Dragon Boat Festival, they launched a lot of promotions to attract consumers, but the car still did not sell well.

Marketing Manager: The market competition in Guangzhou is very intense. During the Dragon Boat Festival, we will introduce relatively large discounts, discounts of 20,000 to customers who are more sensitive to prices, and a gift package during the Dragon Boat Festival. Now it is true that cars are not easy to sell.

To say that the car is most difficult to sell is to purchase a city, but reporters in Shanghai learned that, despite the difficulty to sell, there are still some dealers to bite the toothpaste promotion.

Shanghai dealers: Automatically 139,000, let 30,000, that is, 109,000. The new listing may return to the original price, and then slowly decline again, and now the price has dropped to no more.

In the same city where restrictions were imposed, Beijing is less exciting. A sales manager in a car city in Beijing told reporters that there was not so much activity during the Dragon Boat Festival, especially since the self-owned brands were particularly deserted.

Sales Manager: The more you lose the price, the more you don’t buy it. From the perspective of each brand’s mutual understanding, it’s not a national brand. It’s quite bleak. The customer chooses a car and enters the store with a very small number.

However, even in this kind of market, there are still some cars that are prosperous in production and sales. This is true of the sport utility vehicle SUV. According to the latest data released by the China Automobile Association, the production and sales of SUVs have increased year-on-year from January to May this year. 30%, market salespeople analyzed the reasons for high growth.

Salesperson: It is called a city off-road vehicle. Now that our city has a lot of off-road, the road conditions are good. It is relatively large car SUV, high chassis, good line of sight, the domestic car without this grade, it is seized a very good opportunity to market.

At present, the SUV is regarded as the only high-speed growth point in the Chinese auto market. According to Yao Jie, deputy secretary-general of the China Automobile Industry Association, this shows that companies should adjust their product structure.

Yao Jie: Explain that the market is choosing. Our country's SUV does have its own characteristics, such as a large number of products with 1.6 displacements and between 1.6 and 2.0 displacements, and only the front drive also says that they are SUVs. It has also gained market recognition by making it a SUV element. Regardless of a variety of reasons, SUV performance is now the best. This phenomenon is actually a distinctive feature of product structure adjustment.

At the beginning of the year, the China Association of Automobile Manufacturers expects that the growth rate of automobile production and sales will be around 8% this year. After half a year has passed, China Automobile Association will evaluate the automobile production and sales in the first half of this year in early July. For the current situation, the Secretary-General of China Automobile Association Dong Yang Expressed an optimistic attitude.

Dong Yang: The automobile production and sales situation is getting better in one month than in a month. It is minus 3% from January to March. From January to April, production is a bit more, sales are a little less; and from January to May, both production and sales are It is positive growth, so I think the overall situation is still relatively good.