Pirelli tires have announced that the company has appointed the chairman and CEO of Pierluigi Dinelli North American Free Trade Zone, effective January 1, 2015. The appointment will be implemented on January 1, 2015.

Pirelli Appoints New Chairman and CEO of NAFTA
Pirelli Appoints New Chairman and CEO of NAFTA

Pierluigi Dinelli will replace Paulo Ferrari and Paulo Ferrari will serve as CEO of Pirelli Latin America. Dinelli has decades of experience in international operations. He once worked for Pirelli North America Regional Marketing Director and Italian brake manufacturer Breeper. Later in January 2014, he returned to Pirelli Italy as CEO.

Pierluigi Dinelli stated that he will return to North America and serve as chairman and CEO. He will continue to promote Pirelli's continuous development in North America.

Paulo Ferrari was previously responsible for Pirelli’s North American business. Pirelli built a new plant in Mexico and implemented a series of plans to promote the continuous growth of the business.

Pirelli currently has two plants in North America with annual sales of nearly US$1.5 billion, and six plants in Latin America, with annual sales of approximately US$2.9 billion, which is nearly twice that of the former.

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