In the past few months, the Shanghai Free Trade Zone parallel imported car pilot has failed to achieve a “open door”. The number of parallel imported cars in 17 companies is less than 100, and the actual number of delivery is only a few dozen. Moreover, these vehicles are still on the way to Yangshan Port, and it will take time for buyers to “confirm receipt”. Why are the parallel imported cars that have been approved so often cold? Why are they struggling?
First, parallel imported cars generally lose their price competitiveness. The current price of parallel imported cars is no more obvious than the regular imported car dealers. In the past few years, parallel imported cars have a very high price advantage compared with the Chinese version. However, in the past two years, with the continuous deepening of anti-monopoly investigation and anti-corruption work in China, the price of imported cars has to be forced to cut prices. The price gap between prices and parallel imported cars continues to shrink. Except for a few parallel imported car prices, which are about 9% cheaper than the Chinese version, the price difference between the mid-size version and the US version of most models is only 4% to 6%, and some even have a thousand yuan in the Chinese version. The difference between the left and right. For example, the Ford Explorer has a US version of more than 420,000 yuan, while the minimum price of the Chinese version is only 430,000 yuan, which is not very attractive to buyers. In addition, many auto-parallel importers now mainly operate luxury cars with higher unit prices, and the cheapest is more than 400,000 yuan, which will undoubtedly affect their sales to a certain extent.
Second, the models are very limited. Now the biggest difficulty in parallel importing cars is that they can't win the car source, especially the popular BMW X5, Toyota Prado 2700, Land Rover Range Rover and other mainstream cars. There is on the order, but it is not available. Especially after the policy was liberalized, large capital-rich enterprises began to enter, making the supply of goods that are not much more tight. It is understood that the configuration of parallel imported cars is very random, and there is no uniform configuration table and guidance price. There may be some differences between the configuration and the domestic version. In addition, after the sale of a batch of vehicles, the configuration of the vehicles that arrive at the store will change, and the price will change accordingly. In the future, although some of the parallel imported cars can be introduced according to the needs of customers. However, at present, the models that consumers can choose are still quite limited, and the phenomenon of insufficient vehicles is difficult to change.
The third is that there are hidden concerns in the aftermath, and the short-term after-sales service. Although many parallel import car dealers signed an agreement with a third-party maintenance organization to ensure the sale of vehicles in the future after-sales service. Even so, there is still a lot of "uncertainty" in the after-sales service of parallel imported cars. For example, the parallel repair car dealers promised to launch the comprehensive repair center during the pilot, but there is no formal business operation; although the after-sales maintenance can go to the 4S shop, but in the 4S shop, the parallel imported car treatment is not equal to the domestic car and "import car". At the same time, most of the parallel imported cars are imported from the Middle East and North America. If some models encounter the recall of the imported models, it is difficult for domestic consumers to enjoy the recall service of the manufacturers. At present, the management of parallel imported vehicles for overseas recalls is also in the blank of policy. In addition, because the current parallel imported cars are still unable to enjoy the domestic "three guarantees policy", most of the after-sales service can only be "conscience" by dealers. It must be mentioned that due to the different standards of accessories in different sales areas and the lack of professional after-sales guarantees, parallel imported cars may encounter the embarrassment of “repairing and repairing”.
Despite the difficulties, the domestic car parallel import car business has been in the process of advancement. Following the opening of the parallel import automobile business in Shanghai in May, the Guangdong Free Trade Zone and the Tianjin Free Trade Zone have also joined the pilot. However, on the occasion of the parallel import of automobile pilots, the sudden policy has blocked the Land Rover. Recently, the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Commerce, the General Administration of Customs and the General Administration of Quality Supervision, Inspection and Quarantine have notified that, from June 1st, if the dealers import cars in the accounting year, they will not reach the average fuel consumption of 6.9 liters/100. The standard below the kilometer, no new small 3C certificate (mandatory product certification without the manufacturer's authorization) is added, and the original model number is used up and no new 3C certificate is added. Unlike automobile manufacturers, parallel imported automobile companies import almost all vehicles with large displacement and high fuel consumption. It is impossible to achieve an average fuel consumption of 6.9 liters/100 kilometers or less. Not issuing a small 3C certificate is equivalent to blocking the main import channels of dealers. According to this regulation, either the import of small 3C certificates can be reduced, or only small-displacement vehicles or electric vehicles can be imported, but these models are highly competitive, and parallel imported cars will not have a price advantage.
It should be said that the original intention of the policy is to encourage energy conservation and emission reduction. However, parallel imports of automobiles may be “injury” by the policy. I hope that the relevant ministries will open a parallel import vehicle at the implementation level, and do not add to the already difficult parallel imported automobile business. .

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