On April 10th, the German tire manufacturer Continental held a launching ceremony for the 2014 World Cup experience in Brazil at the MAO LIVEHOUSE in Shanghai. As one of the official sponsors of the 2014 World Cup in Brazil, German Horse has always used “soccer marketing†as part of the brand's marketing strategy. In addition, Horse Tire has officially announced that it will be the sponsor of the 2015 Australian AFC Asian Cup. Business. This is the first time that the German horse brand has sponsored football events in the Asia-Pacific region. It hopes to promote high-end brands by sponsoring high-profile football events.
In addition to sponsoring the 2014 FIFA World Cup, the German horse brand has also turned its attention to the Asian football market. According to Mr. Xin Luoan, the German horse brand has officially signed to sponsor the 2015 Australian AFC Asian Cup, which makes the German horse brand become the first tire manufacturer in the tire industry to sponsor the top football tournaments in Asia. Can use football marketing to interact more with local tire consumers.
Between April and July 2014, the German horse brand will launch a series of interactive projects to create a football feast for the fans. These activities include the following:
â— Launched World Cup Limited Edition Tires: To celebrate the 2014 FIFA World Cup, the German Horse has launched the ContiMaxContact MC5 2014 FIFA World Cup Limited Edition tires. The sidewall of the limited-edition tire features a unique design of the Hercules Cup and football to ensure quietness and comfort during driving.
◠Go to the World Cup together: Participate in the “Who is the Passing King†World Cup soccer relay game that was officially launched on April 15th in Germany. With friends to cheer for the World Cup and complete the passing relay, you can exchange points for FIFA World Cup Ba Rongyao game ball, FIFA World Cup Fulai brother mascot, FIFA World Cup limited edition U disk and other rich car accessories. Accumulated to the designated points can also be exchanged for a 50,000-yuan FIFA World Cup four days and three nights of passionate viewing. During the official start of the FIFA World Cup, the "Goal King" will have the opportunity to upgrade to "Penal King" and compete with the PK for the German Horse World Cup Golden Boot.
â— FIFA World Cup theme party: German horses and dealers across the country will invite fans to watch the ball and feel the fun of football. Famous domestic stars will also appear in the final stage of watching the ball, interacting with the fans, and cheering for the beloved team.
â— FIFA football interactive machine: German horse brand innovatively launched the "Football Interactive Machine", placed in designated office buildings, creating a World Cup atmosphere for white-collar workers who work hard and can't watch the ball in the morning. Consumers only need to complete the shooting game through the interaction of the mobile phone and the screen, that is, have the opportunity to win a rich World Cup souvenir. ï€
â— Retailer feedback: In order to give back to outstanding partners, the German horse brand will invite excellent dealers and retailers to go to Brazil to watch the ball, strengthen the partnership through the football ties, and jointly provide better products and services for consumers.
◠Corporate Social Responsibility: The German Horse Awards program sponsors a local charity organization called UERê in Rio de Janeiro for three years to help children aged 4 to 18 in Rio's slums stay away from violence, drugs and other injuries and help them grow up healthily. The German horse brand will hire football coaches, donate football equipment and provide training courses for UERê to help more children grow up healthily and happily.
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