According to the latest LED bulb retail price survey conducted by the global market research institute TrendForce, the global retail price of LED bulbs replacing 40W in July this year dropped slightly by 0.6 to reach 15.5 US dollars, of which the price drop in the US was the most obvious. The global average price of LED bulbs replacing 60W fell slightly by 3.3 to reach US$22.6, with the most obvious price drop in Europe.
Replacing the traditional 40-watt incandescent bulbs, the average US price dropped significantly. The global retail price of 40W LED bulbs dropped slightly by 0.6 to reach US$15.5, of which the average US commodity price fell by 8.4. Some of the original products temporarily withdrew from the market, and the rest of the prices steadily declined. There were no new items appearing this month. In the UK, prices rose by 3.6 in July, and the prices of original commodities showed a fluctuating trend. Some items were raised in price, and no new items appeared in the region. The average price of goods in Germany fell by 3.9 in July, and the price of original commodities showed a stable or declining trend. In addition, the exchange rate rose and the price fell. The average price of commodities replacing 40W in Japan increased by about 4.2, and the price of original commodities showed a fluctuating trend, mainly due to the decline in the exchange rate. In July, the price of the South Korean region rose slightly in 0.8, and the price of the original commodity remained basically unchanged. The price rose due to the decline in the exchange rate. In addition, the price of goods replacing 40W in China has not changed this month, and the average price is still 10.2 US dollars. The original products have remained stable, and there are no new items appearing this month. Commodity prices in Taiwan showed a rise of 2 in July, and the stability of the original commodity prices was mainly due to the increase in the average price due to the high price of new items.
Replacing the traditional 60-watt incandescent bulbs, the new product in Taiwan increased the global average price of LED bulbs replacing 60W in July, which fell by 3.3 micro-frames to reach US$22.6. Among them, the prices in the UK and Germany in July showed a sharp decline in 14.1 and 9.6 respectively. Some of the original high-priced items in the UK temporarily exited the market, and the prices of other commodities showed a fluctuating trend. In Germany, there were more new items, and the prices of original goods fell steadily. Prices in the US region have remained basically unchanged. The prices of some of the original commodities have risen sharply due to the end of the promotion period. The prices of other commodities have shown a steady or downward trend, and no new items have appeared. In July, prices in Japan fell by 2.2, reaching $22.1. The price of original commodities fell steadily. No new items have appeared in the area. The price of the South Korean region showed a rise of 0.9, and the price of the original commodity did not change, mainly due to the decline in the exchange rate. In addition, prices in China remained basically unchanged in July, and the prices of original commodities remained stable. No new items appeared this month. The price of goods replacing 60W in Taiwan showed an increase of 5.8, and the prices of original commodities remained basically stable. The average price was higher due to the higher price of new items.
The LED lighting market is heating up, lighting manufacturers stepping up their efforts to attack emerging markets. It is observed that in July, more new products in Taiwan have flooded into the market, and first-line manufacturers such as Yiguang, Toshiba and Philips have all launched new products and have successively cut prices. Yiguang launched the new 8.5W standard LED bulb, with a luminous flux of 827 lumens, 4 LED bulbs and a universal adapter, priced at about 25.4 dollars. Philips' 10W bulbs have a luminous flux of 800 lumens and are sold in Taiwan for around $14.3. In addition, local Taiwanese manufacturers such as Delta, Tsann Kuen, China Electric, Datong, and Weigang have also started to attack the LED bulb market with their own lighting brands. It is estimated that the shipment of LED bulbs in Taiwan will grow by 20 in 2013 to 1.608 million.
The Japanese LED bulb market, which has been the most demanded in the past two years, has become saturated. Many international and Taiwan LED lighting manufacturers have begun to actively explore other emerging markets. The active product and price strategy of the manufacturers is also rapidly promoting the development of the LED home lighting market. It is expected that after the price fluctuation caused by the new product launching effect slows down, the average price of LED bulbs in various regions will show an accelerated downward trend and gradually approach the sweet spot.
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