Japanese cars rebound strongly

With 92,699 units sold in a single month, Dongfeng Nissan set a record of “the strongest in history” in September, a surge of 107.89% year-on-year, and achieved the best single-month sales performance in the ten years since its establishment. At the same time, Japanese passenger cars sold a total of 278,000 vehicles in September, an increase of 35.1% from the previous quarter and a year-on-year increase of 73.7%. The growth rate among the joint venture brands was the highest, and the market share also increased significantly.

Chen Shihua, director of the industry information department of the China Association of Automobile Manufacturers, said that the steady recovery of Japanese brands has benefited from the stimulation of new cars and the relaxation of consumer sentiment. Indeed, the new car contributed to the sales contribution. Taking Dongfeng Nissan as an example, the new generation of flagship models Tianmao has been performing steadily for half a year. In the face of both new Accord and New Mondeo, the two new entrants are still sticking to their solid value system, with a monthly sales of 10,780. In the high-end car market 10,000 clubs to gain a firm foothold.

In addition, the new Sylphy, the new TIIDA, the new Converse, the sun is Dongfeng Nissan offensive mid-size car market this big cake of the "Four Musketeers" cluster, but also the absolute main force of Dongfeng Nissan refresh sales record. As the only Japanese model with the top ten passenger vehicle sales in China, the sales volume of the Sylphy Series was 27,092 units in September, which was a new record; the new TIIDA classic fashion hatchback continued the “Hatchback King” with 15,555 models. "The high sales volume of 9795 units in the sun proved its competitiveness in the broad and practical vehicle market; the new Wanwei monthly sales of 9,965 units have created the best results since this year's replacement; and this year's sales record has also been updated. The results of 12,668 cars reached a new high since last year.

Not to be overlooked is Dongfeng Nissan's new brand, Qi Chen. This new force, who has just entered the third anniversary of its founding, has made tremendous contributions to the Dongfeng Nissan Leap. From January to September this year, the Qichen brand relied on only two models. With 67,919 units, the average monthly sales volume exceeded 7500 units, which was quite impressive in the joint venture's own brands.

In particular, it is worth mentioning that the sales volume of more than 90,000 units of Dongfeng Nissan “Jinjiu” was not achieved by relying on distributors’ warehouses. According to an internal data, Dongfeng Nissan also exceeded 90,000 vehicles in September. Ren Yong, deputy general manager of Dongfeng Nissan, stressed that high-quality services can improve customer satisfaction in all directions. Since September last year, Dongfeng Nissan has successively issued service promises such as “safety guarantee promise” and “7 days replacement”, rapidly gathering consumer sentiment and becoming the fastest Japanese car company at the time of recovery; in April this year, the company launched the entire train line “Don't Commitment”; in September, Dongfeng Nissan announced the “Three Guarantees Policy” in advance of joining the country, so that many consumers who are willing to hold the money for the “Three Guarantees” of the automobile during the “Golden September” period have no worries and can buy it at ease. Dongfeng Nissan's products also created a "single-history" single-month sales record.

"In 2013, the sales target of Dongfeng Nissan's 900,000 units has never changed." Ren Yong believes that the word "restoration" has become a thing of the past. It belongs to the Japanese car, and the good work of Dongfeng Nissan has just begun.