In the past three months, rubber prices have been rising steadily. In November 2009, natural rubber was 18,000 yuan/ton; in December, it exceeded 20,000 yuan/ton; in January it had risen to 24,000 yuan/ton. Synthetic rubber is the same, in November more than 17,000 yuan per ton, and now has risen to more than 21,000 per ton, which is likely to lead to collective rise in the price of Chinese car tires. In 2010, the Chinese tire industry is facing greater challenges. The sharp drop in exports, the collapse of bankruptcies, the consolidation of the industry, the shift in business direction, and the search for new exports are all huge challenges facing them.
As of January 20, the number of countries including India and Argentina that carried out special security investigations on Chinese tires exceeded 10. China's tire export market is facing the most severe situation in history.
Fan Rende, secretary-general of the China Rubber Association, told reporters that 2010 will be the "tyre special security case" that has caused the most serious damage to China's tire industry, and the rubber products market in the world has not recovered significantly, and it has also increased the operation of China's rubber industry. Difficulties may become the most difficult year for the development of the rubber industry in China since the beginning of the new century.
China's auto tire market faces industrial restructuring
As the proportion of China's self-owned brand tire exports in the national tire export volume is less than 8%, the weak brand influence of rubber products is a technical reason that is in trouble. It is necessary to support Chinese enterprises to acquire foreign companies, patents and brands, establish an independent brand marketing network system, and encourage enterprises to open up markets directly or rely on local markets to directly export to Europe and the United States. Accelerating the transformation of the growth mode and adjusting the industrial structure has become an urgent task. In recent years, the road to the development of Chinese products overseas has been turbulent. One of the important reasons for this is the development of a positioning problem: the “low-cost†strategy made in China. To become a truly global factory, China must invest in deep-level resources such as technology and brands, shift from labor-intensive manufacturing to high-tech industries and service industries, and take a sustainable development path.
How China's Automotive Tire Market Expands in Emerging Markets
The first move: opening up new markets. At present, the Chinese strategy produces more tires. The tires that were stopped for export on September 11 can be used worldwide and will be sold to other countries.
The second measure: expand domestic sales and optimize the dealer network. After the tires were transformed from production materials to living materials, they faced a huge increase in the domestic market. At present, China Strategic has lowered its dealer network to the county level and sold it to ordinary owners face to face.
The third measure is to optimize the product structure. Although also doing OEM work for Goodyear, China Strategic stated that it insists on strengthening its own brands. On average, every two days, there is a new product adapted to different levels of demand, further adjusting the structure of the product, and producing more marketable products. .
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