In the development of China's dairy industry, Hesland is one of the strongest Dutch milk powders. It has settled in China with high-quality milk powder imported from 100% Dutch original cans. It is a high-end milk powder launched by Hessland (China) Dairy Co., Ltd. Brand. With the signing of the China-Australia Free Trade Agreement, Australian imported milk powder has become a hot spot in the Chinese market. Hesland Dairy announced that it will transfer all milk powder production lines to Australia.
With the signing of the China-Australia Free Trade Agreement, Australian milk powder has once again become a hot spot in China's dairy industry. On January 6, Hesland (China) Dairy Co., Ltd. announced that it will launch two mid-to-high-end infant milk powders imported from Australia since 2016, one for Hesland OPO milk powder, For lactoferrin milk powder.
Ah Hsiang, president of Hessland (Hong Kong) Dairy Co., Ltd., said in the 21st Century Business Herald that at present, it is a good opportunity for companies that produce milk powder in Australia. This year, Hesslan’s milk powder production line will be fully transferred to Australia. Increase milk supply in New Zealand. Currently, Hesland has invested in a milk powder factory in Australia. The infant formula milk powder produced by this factory will be mainly supplied to the Chinese market and will be simultaneously listed in Australia. The factory acquired in New Zealand has entered the formal delivery phase and is expected to be officially put into production in the second half of the year.
According to the statistics, He Shilan is an European milk powder brand and is jointly funded by Hong Kong Haifeng Holdings and Hong Kong Hongqiao Investment. Currently, it is mainly sold in Hong Kong, Macau and the Mainland. Currently, He Shilan has wholly acquired the New Zealand factory and 40,000 mu of ranch. After the acquisition, He Shilan will carry out comprehensive technical upgrading and upgrading of equipment for the New Zealand factory, especially for the transformation of the ranch will be relatively large. There will be additional investment in the degree of transformation. It is expected that organic milk powder will be produced early next year.
Ai Xiao said that in the Hong Kong and Macau markets, He Shilan has entered China Resources Vanguard, China Resources Church, Watsons, PARKnSHOP supermarkets, Ole, and major drugstore chains. In the mainland China market, KA has entered the retail chain system, baby store, and online channels of KA channels to implement a omni-channel strategic layout.
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