Recently, JMC and Ford, Hengtian and Daewoo have reached cooperation and become new members of domestic commercial vehicle joint ventures.
Prior to this, many multinational automobile companies including VW and GM have taken the lead in the distribution of China's commercial vehicle market. Daimler, Navistar, and Volvo of Sweden have also entered into commercial vehicle joint ventures with Beiqi Foton, Jianghuai Automobile and Dongfeng Automobile. project.
In many joint venture models, which joint venture model is suitable for development in China? Who is the final winner under the wrestling of competition and cooperation between multinational heavy truck companies and Chinese companies?
Cooperation and joint venture tide
At present, the joint venture in the domestic heavy truck industry has entered its peak period. Yang Jiechi, deputy secretary-general of the National Passenger Vehicle Market Information Association, believes that China's heavy truck joint venture road has gone through three stages.
The first wave of joint ventures and joint ventures dates back to the 1980s. The state approved China National Heavy Duty Truck Group's introduction of the Austrian Steyr series of heavy-duty vehicle manufacturing technologies with advanced international standards, and formed a unique pattern of Steyr technology.
The second wave of joint ventures and joint ventures dates back to the end of the 1990s. European heavy truck brands began to enter the Chinese market. With their efficient, high-quality products and mature logistics solutions in Europe, they opened up space for the domestic high-end logistics market. .
The third wave of joint ventures and joint ventures has been implemented since 2000. Among the major truck companies in China, there are already the FAW Liberation and GM, SAIC Hongyan and Iveco, Dongfeng and Nissan and Volvo, Sinotruk and Mann, Shaanxi Heavy Duty and Cummins. Fukuda and Daimler-Benz, JAC and NC2, Brilliance and General Motors, Jiangling and Ford, and other commercial vehicle joint venture projects, products cover small commercial vehicles, medium and heavy trucks, construction vehicles and special vehicles, which formed a new joint venture of commercial vehicles A climax, especially foreign heavy trucks, set off a new wave in China.
At the same time, the protagonists of the joint venture also changed from Europe, Japan and South Korea to the development trend of the increasingly marginalization of the Japanese system and the rapid formation of the European and American departments, and the confrontation between the two camps.
The key to success is convergence.
It is understood that the most favored project is a joint venture with both Chinese and foreign partners. These powerful foreign companies are, without exception, commercial-vehicle technology leading European and American heavy truck companies.
Experts said that due to historical reasons, the US Department of Heavy Trucks “had a big morning in China, but they rushed to a late set.†Therefore, the weight of European heavy trucks in the Chinese market is far greater than that of American heavy trucks.
It is understood that the joint venture partners of European heavy truck companies in China are among the top heavy truck companies in China. Because both sides have a certain strength, the joint venture and cooperation between them are becoming more and more equal. The cooperation method is no longer limited to the introduction of technology and products. Therefore, when it entered into a joint venture between Volvo and Dongfeng Commercial Vehicles, the Chinese even broke through the previous joint venture bottom line and reached a cooperation agreement of 55:45. Changes in the form of joint ventures indicate that the status of the Chinese and foreign parties is becoming more and more equal. This is a prerequisite for mutual benefit.
Experts said that foreigners have their own insistence, including their insistence on products and their main business, and sometimes they can even be understood as stubborn. However, Chinese heavy truck companies often provide corresponding products according to the needs of users. The gap between the two is enough to form a very interesting contrast, and this comparison involves products, markets and other aspects. In terms of the market, some heavy truck companies have flexible business policies in January. This is because the market in China has changed so fast that companies must resort to it. In terms of product planning, in addition to the tonnage level of Chinese companies, there are also divisions of grades and strains to deal with users with different spending powers at the same tonnage level. This kind of flexible measures seems to be well understood by Chinese companies. Persistence and flexibility may require mutual compromise and mutual learning in order to achieve a successful heavy truck joint venture in China.
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