On October 28th, 2014, FAW Xichai’s “Front the Front Line †and the 4th Conference of Hongwei Guowei was held in Shijiazhuang, Hebei Province. Regional leaders and distributors of light truck brands such as FAW-GM, JAC, Wuzheng and Ace from Beijing-Tianjin-Hebei region. Shang Qi gathered together and exchanged views on the issues related to the emission escalation in the country's light truck market. The newly-arranged XiChai Conway products will guarantee the worry-free operation of the National 4 Light Trucks with its mature technology and complete service network.
Xichao Kangwei State IV Promotion Site
The brand is recognized for mature technology
At the conference, the relevant person in charge of FAW Xichai introduced the company's corporate culture and brand connotation to the participating guests at the opening of the conference, and explained Xichai's brand core value system and product service concept.
Xichai's corporate culture and brand connotation introduction
It is understood that Xichai's products enjoy a high degree of credibility in the regional markets in Hebei and Tianjin, and are highly recognized by many users in the surrounding areas of northern Fujian. Accumulation of the brand will inevitably drive the further development of the product in the regional market. The manager of the Tianjin Jinbei District of FAW Xichai District introduced the technical advantages and superior performance of Conway IV products in the context of the National IV upgrade. Conway 4DW and 4DX products rely on and transplanted the development technology, production methods, and quality control of high-power products. The system has been recognized by users for its advantages of power, reliability, and economy, as well as the trust of OEMs. Its low fuel consumption advantage of “saving people first†is even more important for light-card users.
FAW Xichai Jingjinyi Regional Manager Wang introduced the Conway IV products
Users are most sensitive to the fuel consumption of the engine. How exactly does Conway's four fuel-efficient countries perform? Taking Conway 4DW (490) four-nation machine as an example, at the time of loading, its comprehensive fuel consumption is 5.8% higher than that of the National Trinomial Machine, which saves 0.67 liters per 100 kilometers. According to the user's annual driving of 60,000 kilometers, it can save oil for the user each year. It costs around 3,000 yuan. At the same time, Conway 4DX (SCR), with its unique technology, also achieves fuel-efficient features without picking oil. Taking Conway 4DX (4102) four-nation machine as an example, its comprehensive fuel consumption is 4.3% higher than competing products, and 0.8 liters per 100 kilometers. Calculated on the basis that users drive 60,000 kilometers per year, they can save oil users about 3,600 yuan per year. In the current logistics industry with an emphasis on economic benefits, Conway's fourth product, which is characterized by its fuel economy, will be more attractive to light-card users.
Network First Layout State Fourth Service Baochang Line
Dong Anguo, Assistant to the General Manager of FAW Xichai Sales Co., Ltd., discussed with the regional representatives, agents and service providers of the Beijing-Tianjin-Hebei region about the upgrading of the National 4 Light Trucks. He expressed the opinion that a service is of the highest priority. : The truck is a means of production. It is not a living material. Unlike a car sent to the 4S for maintenance, there is no problem for three or five days. The truck has strict requirements on the attendance of the vehicle. As long as the user's attendance is guaranteed, he will buy your car.
Xichao Kangwei Fourth National Product Promotion Conference
The competition in the national four light truck market will be the competition of after-sales service. It is understood that Xixi has more than 1900 service stations nationwide, and there are more than 980 service stations with service capabilities of the country. There are 27 centrally-controlled accessories centers, 92 franchised stores, and 70 special distribution departments established throughout the country. Dong Anguo, assistant to general manager of FAW Xichai Sales Co., said that in the face of a new round of emission standard upgrades, FAW Xichai has deployed Guosi’s products in advance and launched the service concept “from the front of the networkâ€, from technical training, parts supply and system construction. Multiple channels to meet the service guarantee requirements of the National 4 Light Truck Products, and continue to promote the construction of terminal service stations through diversified forms such as batch practice training and practical case presentation.
Dong Anguo pointed out that the most direct impact of the National IV upgrade on users is the increase in the cost of car purchases by 20,000 to 30,000 yuan. On the other hand, it is the worry of after-sales services. The purpose of this promotion meeting held by FAW Xichai in this situation is to The mature fuel-saving products and complete service network built by Xichai Technology have eliminated the concerns of users. Together with all light truck brand manufacturers and regional agent dealers, they have promoted the National 4 Light Trucks, contributing their own contribution to energy conservation and environmental protection.
Xichao Kangwei National Fourth Product Promotion Meeting
The light-duty truck industry is ushering in a big reshuffle of the industry under the boost of the National IV upgrade. The major manufacturers have already seized the four markets in the country. It is very important how to reverse the concept of users and win market opportunities. In an interview with a China Truck Network reporter, Dong Anguo said that FAW Xichai has implemented three levels of product promotion activities for Conway IV products from the beginning of 2014. The first level is to invite the main agents of each brand to the Xichai factory. The communication and communication included 6 events in total. The promotion meeting just ended in Kunming, Yunnan on October 26 was the 7th large-scale promotion meeting. The second level will complete about 50 regional market promotion meetings. It mainly organizes training for distributors and agents in regional markets. The Beijing-Tianjin-Hebei regional recommendation meeting is one of them; the third level will provide training and technical support for secondary networks and users, and the plan will complete more than 50 tasks. field.
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