On April 17th, the prototype BMW Brilliance New Energy Vehicle debuted. This is a plug-in hybrid vehicle based on the new BMW 5-series long wheelbase, developed by BMW Brilliance and manufactured in Shenyang.
Dr. Dai Lei, Senior Vice President of Marketing of BMW Brilliance Automotive Co., Ltd., said in an interview with reporters at the Shanghai auto show site: “The plug-in hybrid has two advantages. It is powered by electricity in the city to achieve zero emission, and it has the comfort of traditional vehicles. When driving long distances, the hybrid system can solve the problem of fuel shortage and short range. I think at the BMW 5 Series, plug-in hybrid power will be the perfect solution for the Chinese market.â€
What are the biggest challenges encountered in the development of BMW Brilliance's new energy vehicles? Dai Lei responded: "The biggest challenge comes from whether domestic suppliers can meet the demand." Dai Lei predicted the development prospects of electric vehicles. He said: "New energy vehicles are a big challenge. BMW has been from a long time ago. Starting R&D, I feel that it takes a long time to go from R&D to mass production, and that in the next five to ten years, the proportion of electric vehicles will not exceed 10% of the automotive market. At present, although there is no display at the auto show, There are few electric vehicles, but there are few electric vehicles that can really test on the road and understand consumers' needs."
He added that "BMW is definitely the most advanced in this area. We have 500 MINI E tested in the country, such as Beijing and Shenzhen. We can better understand the user's habits. Of course, BMW has a new energy development Clear planning. Prior to this, BMW released the electric vehicle brand i, which will be the main driver of new energy models. It will first launch the i3 and i8 models in 2013. We hope these two models will drive a new trend."
Dr. Dai Lei, Senior Vice President of Marketing of BMW Brilliance Automotive Co., Ltd., said in an interview with reporters at the Shanghai auto show site: “The plug-in hybrid has two advantages. It is powered by electricity in the city to achieve zero emission, and it has the comfort of traditional vehicles. When driving long distances, the hybrid system can solve the problem of fuel shortage and short range. I think at the BMW 5 Series, plug-in hybrid power will be the perfect solution for the Chinese market.â€
What are the biggest challenges encountered in the development of BMW Brilliance's new energy vehicles? Dai Lei responded: "The biggest challenge comes from whether domestic suppliers can meet the demand." Dai Lei predicted the development prospects of electric vehicles. He said: "New energy vehicles are a big challenge. BMW has been from a long time ago. Starting R&D, I feel that it takes a long time to go from R&D to mass production, and that in the next five to ten years, the proportion of electric vehicles will not exceed 10% of the automotive market. At present, although there is no display at the auto show, There are few electric vehicles, but there are few electric vehicles that can really test on the road and understand consumers' needs."
He added that "BMW is definitely the most advanced in this area. We have 500 MINI E tested in the country, such as Beijing and Shenzhen. We can better understand the user's habits. Of course, BMW has a new energy development Clear planning. Prior to this, BMW released the electric vehicle brand i, which will be the main driver of new energy models. It will first launch the i3 and i8 models in 2013. We hope these two models will drive a new trend."
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