As China entered the historic turning point from a big car country to a strong country, major auto groups have accelerated their transformation. Shanghai Securities News reporter was informed that the Beijing Auto Group’s listing platform, Beiqi, will be officially listed on September 25, and within two years, Beiqi will visit the A-share market. At the same time, BAIC Group will walk on both legs of joint ventures and independent brands, and expand its own brand through mergers and acquisitions.
With the settling of the equity plan of Beiqi Shares, Beiqi Group entered a countdown. Yesterday, the reporter was informed that on September 25, Beijing Auto will be officially listed in Beijing. Beijing Auto Holdings, Shougang Group, Beijing State-owned Asset Management Corporation, Hyundai Innovation Holdings, Beijing State-owned Assets Operation Center, Beijing Energy Investment Group and other shareholders will attend the inauguration ceremony. Xu Heyi, chairman of Beijing Automotive Hyundai Motor Co., Ltd. and Beijing Automotive Group, told reporters that “Beiqi Co., Ltd. plans to be listed within two years. Give me a few years and a brand new look of BAIC will appear before everyone.†It is reported that in 2010, BAIC plans to produce and sell. 1.5 million vehicles have realized operating revenue of 150 billion yuan; in 2011, they have sold 2 million vehicles and realized operating revenue of 200 billion yuan.
It is reported that Beiqi Group is prepared to walk on two legs. First, in the short term, we will leverage on joint venture brands to improve profitability, develop technology and manage talented people. Second, in the long term, we will prepare and expand our own brands, such as through domestic and overseas acquisitions and independent research and development, foster strong independent brands, and expand our industrial clusters through foreign joint ventures and cooperation.
In leveraging the joint venture brand, Beijing Automotive Group chose to further expand Beijing Hyundai. Xu Heyi said, “In September, the construction of Beijing Hyundai No. 3 Plant will start construction and it is scheduled to reach capacity in 2012. By then, Beijing Hyundai’s production capacity will reach a production and sales scale of 1 million. Beijing Hyundai Sales will further boost the total sales of Beijing Automotive Group.†The simultaneous production capacity is to expand the product map, especially with Rena to enter the economy car market. Xu Heyi stated that “Beijing Hyundai will launch five cars in the next three years, including A0-class Renner, compact-class cars and mid-size cars, covering the mainstream car market from 70,000 to 230,000 yuan. As a modern strategic model of Beijing, Rena Hope to occupy more shares in the larger A0 market and eventually push Beijing Hyundai to climb the top three sales
When talking about the reasons for the preferred expansion of Beijing Hyundai, the Beijing Automotive Group executives pointed out two reasons: First, Beijing Hyundai is the most profitable asset of Beiqi, and second, Beijing's modern business is in a better position. Xu Heyi clearly pointed out: “In 2010, Beijing’s modern production and sales are booming. It is expected that annual sales will reach 700,000 units, over-achieving the target of setting annual sales of 670,000 vehicles. It is estimated that Beijing’s Hyundai sales will account for 46% of Beijing Automotive’s total sales volume in 2010. ."
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