Audi plans to double China's production capacity by 2015 to build a second plant

According to Bloomberg, Dietmar Voggenreiter, president of Audi China, recently stated that Audi plans to increase its second plant in China and double its capacity in China by 2015.

Feng Deru said that, driven by market demand, Audi intends to build a second production plant based on the existing Changchun production plant, which will increase China's production capacity from the current 300,000 units/year to 700,000 units/year in 2015. However, Feng Derui did not disclose the scale of investment and the site of the new plant. In addition, based on Audi's current production of the A4L, A6L and Q5 SUV models, Audi may also introduce an electric vehicle to China.

On the 19th, Feng Derui said in an interview in Changchun: “Many young consumers and families are currently purchasing luxury cars, and the number of middle- and high-level consumers continues to grow, becoming our main target consumer group.” Audi hopes that the Chinese market will exceed its 2015 level. Competitors BMW and Mercedes pillars. In the first nine months of this year, Audi sold 223,631 vehicles in the Chinese market, a year-on-year increase of 29%, and is expected to surpass the 300,000 mark for the first time this year. Iris Automotive China analyst Namrita Chow expects Audi China to sell 360,000 vehicles in 2012.

However, Audi's share of the luxury car market in China is gradually declining. According to J. D. According to Power Data, Audi's current share of the luxury car market in China has fallen from 40% in 2009 to 30%; while BMW has increased from 21% to 25% in the same period; Mercedes has increased from 16% to 22%. In the forecast data, Audi's annual sales in 2011 will increase by 24% year-on-year, while that of BMW and Mercedes will be as high as 60% and 42% respectively.

Regarding the problem of lagging behind, Feng Derui pointed out that the main reason was that the Changchun production plant facilities were upgraded in the first quarter to increase production capacity. As a result, the plant temporarily stopped operating. However, it is now back on track and it is beginning to resume high-speed production.