“World Brand Lab†is an international and professional brand research institute. It is chaired by Professor Robert Mundell, the winner of the 1999 Nobel Prize in Economics and the “Father of the Euroâ€. Experts and consultants come from the United States. The top universities in the world, such as Harvard University, Yale University, Wharton School of Business, MIT, Oxford University, Cambridge University, etc., are among the top three brand evaluation agencies in the world.
Since 2005, according to the company's vision of “building a world-famous brand and achieving a large multinational enterprise groupâ€, Yuchai has vigorously promoted brand building by establishing brand building organizations, establishing brand professional teams, formulating brand building plans, and establishing brand management systems. It has promoted great development in production and operation and enhanced brand value. In 2007, Yuchai achieved sales revenue of over 18 billion yuan, and its sales scale ranked first among domestic peers for 7 consecutive years. Yuchai's brand value was 5.336 billion yuan. It ranked 117th in the "China Top 500 Brands in 2007" and continued to become China. Power first brand.
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