Yosemite maker Daisy Brand has taken its RFID application to the next level, Kevin Brown, director of corporate information systems, said the company is now focusing on RFID data to better manage product promotions and high-volume merchandise. Daisy uses RFID to track the time of arrival and replenishment of merchandise, and manages the release of new white cheese and its sour cream products through data analysis.
Daisy Brand recently upgraded its application system's RFID hardware to use Alien Technology's ALR9900 reader on the forklift and at the entrance and exit. The yogurt maker said the ALR9900 has improved read rates, and now only one antenna is needed per forklift.
Alien Technology's ALR9900 Reader
Daisy first adopted the RFID system in the Garland warehouse in Texas in 2005. The company has now adopted a similar system at its new manufacturing facility in Casa Grande, Arizona, and the new plant will officially begin operations in the second half of this year.
Although the initial goal of Daisy Brand was to test RFID tag placement and hardware capabilities in Garland, the company is now in the next phase – using RFID data. “Many of our activities are carried out around Wal-Mart Retail Link,†said Brown, which refers to Wal-Mart's external network services that share supply chain data with suppliers.
According to Brown, data analytics plays an extremely important role in promotional campaigns, new product launches, and major shopping festivals. Daisy Brand has used RFID data to identify which container has an empty cabinet and when it will be replenished. “Our products are prone to deterioration,†Brown said. “We want to see products on the shelves in time – but not too early.†With RFID systems, Daisy executives can track the speed of merchandising at Wal-Mart stores. “If the item is put on the shelf a week earlier, it will be sold before the promotion begins.â€
All Daisy Brand shipments to the Wal-Mart RFID store have Alien Omni-Squiggle Gen 2 RFID tags on pallets and cases. When the labeled pallet arrives at the Wal-Mart RFID store, the reader reads the ID numbers of the tags and sends them to Wal-Mart's back-end system. These data are then displayed in Retail Link, telling the manufacturer that the item is on the shelves. When the empty box is sent to the garbage compressor, the reader reads the label again, and the system tells the Daisy that the goods have been sold through the Retail Link.
“We want to know the information on the shelves,†Brown said. “If sales are zero on a certain day, we want to know why. This information is especially important in a promotional campaign.â€
When Daisy Brand's new white cheese is introduced, Brown and his team can learn about the shelf life of the product and monitor the time it takes to sell it. If there is a problem, such as the empty cabinet during the promotion period, the company can send relevant personnel to the store to correct the problem.
At the Garland warehouse, Daisy Brand originally used the Alien 9780 reader on the forklift. The reader is bistable and requires a separate antenna to transmit or receive RF signals. Since replacing the smaller ALR9900 reader, the new reader is monostable, with only one antenna to receive and transmit signals, so it does not hinder the forklift driver's operation.
At the entrance and exit, the company replaced the original bistable Alien 9800 reader with a monostable ALR9900 reader. Brown said the upgrade increased the read rate. The Alien 9800 uses the same number of antennas as the Alien 9800, but it receives better results because all antennas can receive and transmit data. Only half of the antennas were received before, and the other half was used to send data. The Daisy Brand system uses GlobeRanger's Motion Edgeware to collect reader data.
Brown said the company hopes that some suppliers will also participate in the project. This includes suppliers of raw materials such as milk and cream for Daisy Brand, including boxes, cups and lids for loading yogurt. Although Daisy currently uses paper records to track the arrival and use of materials, companies are more inclined to adopt RFID, because RFID can accurately understand the products consumed, which will facilitate the next year's order.
Daisy Brand recently upgraded its application system's RFID hardware to use Alien Technology's ALR9900 reader on the forklift and at the entrance and exit. The yogurt maker said the ALR9900 has improved read rates, and now only one antenna is needed per forklift.
Alien Technology's ALR9900 Reader
Daisy first adopted the RFID system in the Garland warehouse in Texas in 2005. The company has now adopted a similar system at its new manufacturing facility in Casa Grande, Arizona, and the new plant will officially begin operations in the second half of this year.
Although the initial goal of Daisy Brand was to test RFID tag placement and hardware capabilities in Garland, the company is now in the next phase – using RFID data. “Many of our activities are carried out around Wal-Mart Retail Link,†said Brown, which refers to Wal-Mart's external network services that share supply chain data with suppliers.
According to Brown, data analytics plays an extremely important role in promotional campaigns, new product launches, and major shopping festivals. Daisy Brand has used RFID data to identify which container has an empty cabinet and when it will be replenished. “Our products are prone to deterioration,†Brown said. “We want to see products on the shelves in time – but not too early.†With RFID systems, Daisy executives can track the speed of merchandising at Wal-Mart stores. “If the item is put on the shelf a week earlier, it will be sold before the promotion begins.â€
All Daisy Brand shipments to the Wal-Mart RFID store have Alien Omni-Squiggle Gen 2 RFID tags on pallets and cases. When the labeled pallet arrives at the Wal-Mart RFID store, the reader reads the ID numbers of the tags and sends them to Wal-Mart's back-end system. These data are then displayed in Retail Link, telling the manufacturer that the item is on the shelves. When the empty box is sent to the garbage compressor, the reader reads the label again, and the system tells the Daisy that the goods have been sold through the Retail Link.
“We want to know the information on the shelves,†Brown said. “If sales are zero on a certain day, we want to know why. This information is especially important in a promotional campaign.â€
When Daisy Brand's new white cheese is introduced, Brown and his team can learn about the shelf life of the product and monitor the time it takes to sell it. If there is a problem, such as the empty cabinet during the promotion period, the company can send relevant personnel to the store to correct the problem.
At the Garland warehouse, Daisy Brand originally used the Alien 9780 reader on the forklift. The reader is bistable and requires a separate antenna to transmit or receive RF signals. Since replacing the smaller ALR9900 reader, the new reader is monostable, with only one antenna to receive and transmit signals, so it does not hinder the forklift driver's operation.
At the entrance and exit, the company replaced the original bistable Alien 9800 reader with a monostable ALR9900 reader. Brown said the upgrade increased the read rate. The Alien 9800 uses the same number of antennas as the Alien 9800, but it receives better results because all antennas can receive and transmit data. Only half of the antennas were received before, and the other half was used to send data. The Daisy Brand system uses GlobeRanger's Motion Edgeware to collect reader data.
Brown said the company hopes that some suppliers will also participate in the project. This includes suppliers of raw materials such as milk and cream for Daisy Brand, including boxes, cups and lids for loading yogurt. Although Daisy currently uses paper records to track the arrival and use of materials, companies are more inclined to adopt RFID, because RFID can accurately understand the products consumed, which will facilitate the next year's order.
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