The Road to Strong Food Machinery - Integrating "New Types of Needs" into "Traditional Technology"

Social development has brought about an improvement in living standards. The improvement of living standards has led to an increase in food requirements. The upgrading of food requirements has promoted the development of the food industry. The development of the food industry has driven the flourishing of the food machinery industry. Nowadays, food machinery has already crammed into the fast track of food industry development and has pushed up new peaks in the market. It is understood that the total output value of China's food industry in 2010 reached 250 billion yuan, with an average annual growth rate of about 8%. The food machinery industry is riding on this huge Clipper and its development prospects in the Chinese market are extremely broad.

Development Analysis——From "Food Machinery Great Power" to "Food Machinery Powerful Country"

In China, the food machinery industry has been formed for more than 20 years, but it is still a new type of developing industry compared to the food industry. The development of food machinery in these 20 years is the fastest period of technological development in the world. New technologies are continuously applied in the industry, and overall development is fast. However, this speed of development still cannot meet the needs of the development of the food machinery industry. Objectively speaking, the weak foundation of the domestic industry and the lack of technical and scientific research forces have lags behind in its development and have dragged the food machinery industry to a certain extent. There are many problems in the industry such as low R&D expenditures, weak technical forces; too many low-level repetitions; insufficient scientific and technological power in the industry; lack of international trade personnel;

After years of development, sterilizers have ran on the main road of the food machinery industry. In 2005, the total output value of the food and sterilized pot machinery industry was approximately RMB 62.0 billion, while the domestic market demand reached RMB 85 billion. It is estimated that by 2010, the total industrial output value of the domestic industry could reach RMB 130 billion, and the market demand may reach RMB 200 billion. This huge void space will inevitably cause foreign equipment to take advantage of it. According to the goals of the "Eleventh Five-Year Plan", China must narrow this space, make the domestic food industry catch up with the world advanced level, lay a good foundation for advanced technological equipment, and allow imported equipment to play only a role in supplementing the domestic market. . According to preliminary industry statistics, only when the annual growth rate of domestic food and retort pot machinery exceeds 18%, and the output value rate of new products reaches 25%, will it be possible to achieve a brilliant evolution from a "food machinery power" to a "food machinery powerhouse."

Exploring the Way Out - Integrating "New Requirements" into "Traditional Technology"

Zhucheng Strong Food Machinery Factory is a modern enterprise integrating food machinery development, design, production and sales. The sterilization pot is one of its most important products. Since its establishment in 1998, the company has been advancing in exploration to find new food machinery. The development of the industry. Finally came to the conclusion: Any success is supported by its successful background, and the development of enterprises and industries is no exception. In order for food machinery companies to grow and develop, of course, they must also understand the times and learn to incorporate “new types of demand” into “traditional technologies”.

The first is the input of products, the socialist market economy has a strong "risk demand"

In the face of emerging companies, there is a common problem in companies that is careful to explore and not invest too much. In fact, under the highly competitive socialist market economy, taking risks is a necessary factor for success. At the recent Changsha Food Processing and Packaging Machinery Exhibition, Manager Wang of the powerful food machinery expressed to the media reporters concerns about the development of the industry. He said: “The successful experience of the foreign food machinery industry tells us that companies invest in research and development. At 1% of sales, it is difficult for enterprises to survive, but it is barely sustainable when they account for 2%, and only 5% when they have competitiveness. The average level of food packaging equipment companies in China is less than 1%; this lags behind that of foreign companies. One of the most important and most stubborn factors."

As the saying goes, the killing of children cannot be riddled with wolves. How can we make big money without investing? Based on this, the strong machinery adheres to the principle of “regardless of everything and do a good job of research and development”. Every year, we allocate a lot of funds to start research on sterilizing pans and food machinery. Development. By drawing on domestic and foreign advanced technology for several decades and its own unremitting efforts, we have successfully developed and produced dozens of new types of machinery, such as automatic high-efficiency high-pressure conditioning sterilization pot series, sandwich-type boiler gas casserole, environmental protection and energy-saving oil-water separation fryer series. For the domestic sterilizer and a variety of food machinery into a new vitality, powerful retort pot series has therefore been the food industry as "the best 21st century sterilization equipment."

The second is a breakthrough in technology. The development of a new generation of technology has a high “innovation demand”.

At present, the vast majority of China's technology is still imitation of foreign countries, only 5% -10% of truly independent research and development, a large number of low-level repeat products hinder the entire industry's development process and the pace of innovation. The so-called "stand on the shoulders of the giants can look even further," and it is not simply "taking on the doctrine". It is more about advocating the introduction-absorption-improving innovation model. However, improvement is not the ultimate goal. Enterprises should also based on the status quo of the industry, focus on specific national conditions, and give play to domestic advantages. It has pioneered a new model of innovation—introduction—absorption—improvement—creation.

Like most mechanical enterprises, the strong food machinery has a perfect quality assurance and service guarantee system, and the product quality strictly implements the GB/T9002-ISO9002 quality assurance model standard. However, the standard is only a foundation for the development of the enterprise. The strong technology has always attached importance to the development engine and the driving force. Strong machinery adheres to the "enthusiasm, innovation, and never stop" corporate philosophy, and introduces enough new and new talents inside and outside to seek technological breakthroughs, to fundamentally improve existing industries, and to creatively design concepts, precision and details of processing techniques. Go for R&D and improvement.

The third is the shaping of the brand, and the upgraded consumption concept spreads a strong "marketing demand".

While the quality of products is important, good products do not necessarily create good companies. Another important factor for business success is the brand. Brand is the soul of a business. Especially in the context of the increasingly “luxury” and “foaming” of a new generation of consumer outlook, companies must rely on reliable product quality and commit themselves to establishing a variety of image marketing and publicity to form a brand of their own.

In fact, brand awareness is a business philosophy, and the advanced brand awareness has enabled companies to remain at the forefront of the market in competition. At present, there are many kinds of mechanical products, but a good brand is very small. Some companies do not pay attention to the brand and only delve into research and development. As a result, a product with good results does not affect the increase in market share because it does not have a good brand. As a key enterprise specializing in the production of food machinery in China, Zhucheng Machinery Co., Ltd. regards “user first, production second” as the core guiding ideology of the company. This is not just a “command” internal to the enterprise, or a “war flag” to the outside. It provides a “vector” for the development of powerful machinery and has erected “a”. On the one hand, this is a promise made by the company to customers. On the other hand, it also clarifies the company's pursuit of the brand. For many years, strong machinery has adhered to this core idea, and strived to build a domestic brand name that has been widely recognized, praised, and championed, and gradually rushed into the international brand area.

Although China's food machinery industry still has a long way to go, it is still a strong potential stock. A group of large-scale, good-benefit emerging companies have mushroomed. The new stars represented by the Zhucheng Strong Food Machinery Factory have risen above the food industry. As for whether this new star can be awkward and how far this new star can illuminate, let us wait and see!