Recently, FAW Car Co., Ltd. released its 2018 semi-annual performance forecast. The announcement expects that the operating results will decline in the same period from January 1, 2018 to June 30, 2018. FAW Car has always wanted to achieve sales and brand breakthroughs, but now it seems that the strength can not keep up.
The data shows that during the reporting period, the net profit attributable to shareholders of listed companies of FAW Car is estimated to be 60 million to 100 million yuan, compared with 270 million yuan in the same period of last year, and the net profit fell by 63% to 78%.
FAW Car said that in the first half of 2018, the competition in the auto market continued to intensify. The company was affected by factors such as fluctuations in raw material prices and structural adjustment of independent products, resulting in a decrease in gross profit margin and operating results of the products compared with the same period of the previous year.
It is worth noting that in the first quarter of 2018 performance announcement issued by FAW Car, it is estimated that the net profit of FAW Cars belonging to listed company shareholders will be between 42 million and 62 million in January-March 2018, a year-on-year change. 74.03% to -61.66%
FAW Car's performance changes in the first quarter indicated that it was affected by the adjustment of the market, raw materials and independent product structure, as well as its expansion of sales expenses in the market.
In the view of the operator World Network, despite the continuous entry of new energy vehicles, the competition in the automotive industry is becoming increasingly hot. In such a large environment, enriching corporate models can indeed broaden market channels.
However, it must be said that in recent years, the performance of FAW Car is not optimistic, the sales volume has decreased year by year, the revenue has decreased, and the performance has continued to decline. It can be said that the situation is quite unfavorable. The number of explosion models is very small, although the sales of hot money can bring a certain sales growth, but want to achieve large-scale performance growth turnaround, today's FAW sedan is clearly insufficient.
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