Under the impact of the Internet, the development of traditional marketing models has been hindered, especially by the influence of real estate policy regulation, which makes the polarization of the entire building materials market serious. In this transitional period, when developing e-commerce, lighting companies must consider the advantages of the traditional marketing model, and a bowl of water and flat development can achieve a win-win situation with the store. Under the impact of the Internet, the development of traditional marketing models has been hindered, especially by the influence of real estate policy regulation, which makes the polarization of the entire building materials market serious. In this transitional period, when developing e-commerce, lighting companies must consider the advantages of the traditional marketing model, and a bowl of water and flat development can achieve a win-win situation with the store. Store rental disputes continue to hinder development Not long ago, the Red Star Macalline store in Guangzhou Tianhe North was demolished due to rent disputes, which also marked the complete withdrawal of Red Star Macalline from the first-tier market in Guangzhou. Just a while ago, the Red Star Macalline store in Qinhuangdao also had an event that the merchants collectively resisted rent due to excessive rents and management loopholes. In this regard, some insiders pointed out that the current building materials store is affected by the regulation of real estate policies. It is obvious that holding own stores or self-employment is the core of the development of building materials enterprises. Change the business model and strive for a win-win situation Whether it is real estate or e-commerce, it is only the trigger for the bombing of small and medium-sized lighting manufacturers and building materials stores. Some of the problems that existed in the past are the real explosives. For small and medium-sized lighting enterprises, when the lighting market is becoming standardized, when consumers' consumption habits change, when the production model changes, it will inevitably eliminate some enterprises that cannot follow the pace of the times. This is also the process that China's economic transformation must pass. . Some business owners believe that the increase in labor costs is an important reason for enterprises to struggle, but in fact, this era is not an era of unequal productivity and production efficiency. In the early stage of China's economic development, the economy was small and the space for economic development was huge, so sufficient cheap labor was derived. Nowadays, China has become a country with a large economic volume. With the thought of running the horse and thinking that the horse does not graze, it will definitely let the times abandon. In the lighting market where the old and new development models are intertwined, the winter that the selling place encounters is also irrelevant to its own land grant, construction, investment, and rent collection mode. Therefore, changing the business model of the store and giving full play to the advantages of the physical store will make it possible for the entire industry to develop in the long run. No matter how the market changes, the lighting companies must have a long-term vision, and resolve the contradictions to achieve better development.
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