"China's passenger radial tires are known as 'two more and one less,' with more exports, more retail replacements, and less supporting facilities. The tireless tire industry leaders have a deep understanding." The ride was held at the China Rubber Industry Association. At the Meridian Tire Brand Recommendation Meeting, a senior executive from Shandong Linglong Rubber Co., Ltd. made a speech with his remarks.
This August 28th meeting was a concept of the China National Rubber Industry Association to advocate safety, energy saving, and environmental protection for green tires. It guides the industry to take the road of scientific development, supports independent innovation in the tire industry, and nurtures and creates China's famous brand products. A well-planned meeting.
In addition to harvesting joy, entrepreneurs come together to focus more on exploring the future direction of China's future development of radial tires, and hope to seek a broken path through collective wisdom.
Reasons for the selection of the six brands
In the list of the first batch of recommended brands of radial tires recommended by the China Rubber Industry Association, the following brands were printed: Guangzhou Huanan Rubber Tire Co., Ltd. Wanli Brand, Triangle Group Co., Ltd. Triangle, Shandong Linglong Rubber Co., Ltd. Linglong Brand , Hangzhou Zhongce Rubber Co., Ltd. Good Luck brand, BCT brand of Beijing First Tire Co., Ltd., Haida Rubber Group of Sichuan Haida Rubber Group Co., Ltd.
The director of the China Rubber Industry Association, Rui Hongzhen, said that the total production and market coverage of these six brands accounted for about 30% of the tire member companies and accounted for 25% of the country's total, representing the technical level and quality level of domestic passenger radial tires. Its common features are:
First, it pays great attention to managing and shaping its brand image. The six brands are well-managed and their market visibility is steadily improved. The products are marketable and the sales profit rate ranks among the top in the industry. All six brands have won provincial brand products in the past three years.
The second is the continuous innovation of technology, with its own patented or innovative technology. These companies are committed to the application of new technologies, the development of high-tech, high value-added new products, closely follow the international passenger radial tire without tube, wide section, flat and security, energy saving, environmental protection development trends, vigorously develop Many varieties of high-performance tires are steadily introduced to the international market. The six brands have more than 150 core technologies of independent intellectual property rights, applied for national patents, and built R&D centers and state-certified enterprise technology centers.
The third is strict process and quality management to ensure first-class products. The six brands adhere to science and technology enterprises, take the road of quality and efficiency, all passed the certification of quality management, environmental management and measurement confirmation systems, and passed product certifications such as DOT, ECE, and 3C.
The fourth is to persist in the strategy of strengthening enterprises through talents and build a scientific and technological talent team. Independent innovation must be based on talents, increase investment in talent capital at an appropriate time, adopt multi-channels to attract talents, cultivate high-skilled technology development leaders, and establish incentive mechanisms for employing people, and gradually establish a High-level, strong, technical and management-oriented practical enterprise research team.
Common problems
“Chinese people have a car is a symbol of wealth, so they tend to buy foreign brands, and foreign cars are generally equipped with foreign tires. Foreigners’ private cars are generally a means of transport, he bought a tire to recognize a reason, who Whoever bought it safely, so our tires are often wall flowers outside the wall." Guangzhou City, South China Rubber Tire Co., Ltd. representative of a speech to break through the use of radial tires in China.
Passenger radial tires are the matching tires for passenger cars and light vans. They have excellent high-speed, safety, fuel-saving, and comfort performance. Their difficult manufacturing technology, stylish sidewall patterns, and superior design patterns represent today's passenger tires. The international advanced tire manufacturing and quality level has become one of the important supporting products in the rapidly developing automobile industry.
When asked about the current status of domestic use of radial tires, the representative of Guangzhou Huanan Rubber Tyre Co., Ltd. used the word "heartache", "because 80% of our products are sold abroad."
In response, a manager of Hangzhou Zhongce Rubber Co., Ltd. deeply feels the same. He admitted that the performance of Chinese tires is not inferior to that of foreign countries, but its performance in the Chinese home market is not very satisfactory, and its own brand building is also not good. the elements of.
Chinese companies are sometimes very fanatical. They do not know where their direction is, and often neglect brand development and blind development.
“The owner of a company heard at a meeting that the person concerned said that the development of engineering fetus was very good. He wouldn’t finish it yet, and he ran home to work on the engineering tire project.†Si Hongzhen’s remark caused a Laughing, but after laughing, everyone's feelings are not easy.
And the test that everybody faces is not only this.
Starting from July 1 this year, China's tire export tax rebates are lowered, which has a great impact on the industry. According to the company's calculation, the tax rebate for tire exports was reduced from the original 13% to 5%, a reduction of 8%. The input tax and output tax deduction factors were removed. The actual income of the company was reduced by 6%, and the profit rate of export tires was only about 3%. As a result, not only is 3% of the profits gone, but also the cost is increased by 3%. There is no more than 2 billion yuan in the whole industry. Therefore, if tires are not increased in price in the second half of this year, the loss is inevitable. If export tires reduce exports due to losses, domestic demand pressure will increase, companies may start underemployment, and even employees may be laid off.
Where is the way out
According to Tan Yukun of the Rubber Industry Association’s tire branch, in order to prevent ups and downs, to avoid market risks, and to achieve a good and fast development, China’s tire companies urgently need to do the following:
The first is to accelerate the adjustment of product structure and change the mode of economic growth. The radial tires are the development direction. Among them, the radial tires are developing in the direction of wide sections, flattened and tubeless, and the radial tires are developing in the direction of high speed, flatness, and intelligence. Therefore, we must produce high-value, energy-saving, safe and environmentally-friendly high value-added tires as far as possible, and strive to achieve a change in the mode of economic growth.
The second is to strengthen market research and insist on sales and production. In the domestic market, we must pay attention to the changes in China's highways, railways, and other transportation industries, and pay attention to the orientation of China's policies. For example, the 444 models of the 51 automobile manufacturers that have recently failed to meet the standard need to be eliminated. This will affect the specifications of the original tires that are used for maintenance and repair. In foreign markets, we must pay attention to the changes in relevant laws and standards of importing countries so that our export tires can meet the needs of the world tire market.
The third is to increase the capacity for independent innovation and have independent intellectual property rights. Radial tires are high-tech products. They have no independent innovation capability and cannot produce good products. Without independent intellectual property rights, they are unable to safeguard their legitimate rights and interests. Since China's entry into the WTO, more and more trade barriers and technical barriers have been encountered. Therefore, basing itself on the market and based on the future, we must increase our capacity for independent innovation, constantly improve the tire structure, apply new technologies and new materials, and strive to develop market needs. New products.
The fourth is to strengthen the cultivation of brand-name products and achieve world-class standards. At present, compared with world famous brand companies, China's tire companies have a certain gap in scale, brand, quality, price, and market share. However, there are also some large tire companies in China. The foundation is very good, but the gap is not so great. In this regard, we must make special efforts to catch up, narrow the gap as quickly as possible, reach world-class standards, and strive to create a world-famous brand in China's tire industry. At present, the launch of the BCT brand by Beijing Capital Tire Co., Ltd. is a brave attempt to adopt high-tech and main high-end markets. This is not a development direction for China's radial tires.
This August 28th meeting was a concept of the China National Rubber Industry Association to advocate safety, energy saving, and environmental protection for green tires. It guides the industry to take the road of scientific development, supports independent innovation in the tire industry, and nurtures and creates China's famous brand products. A well-planned meeting.
In addition to harvesting joy, entrepreneurs come together to focus more on exploring the future direction of China's future development of radial tires, and hope to seek a broken path through collective wisdom.
Reasons for the selection of the six brands
In the list of the first batch of recommended brands of radial tires recommended by the China Rubber Industry Association, the following brands were printed: Guangzhou Huanan Rubber Tire Co., Ltd. Wanli Brand, Triangle Group Co., Ltd. Triangle, Shandong Linglong Rubber Co., Ltd. Linglong Brand , Hangzhou Zhongce Rubber Co., Ltd. Good Luck brand, BCT brand of Beijing First Tire Co., Ltd., Haida Rubber Group of Sichuan Haida Rubber Group Co., Ltd.
The director of the China Rubber Industry Association, Rui Hongzhen, said that the total production and market coverage of these six brands accounted for about 30% of the tire member companies and accounted for 25% of the country's total, representing the technical level and quality level of domestic passenger radial tires. Its common features are:
First, it pays great attention to managing and shaping its brand image. The six brands are well-managed and their market visibility is steadily improved. The products are marketable and the sales profit rate ranks among the top in the industry. All six brands have won provincial brand products in the past three years.
The second is the continuous innovation of technology, with its own patented or innovative technology. These companies are committed to the application of new technologies, the development of high-tech, high value-added new products, closely follow the international passenger radial tire without tube, wide section, flat and security, energy saving, environmental protection development trends, vigorously develop Many varieties of high-performance tires are steadily introduced to the international market. The six brands have more than 150 core technologies of independent intellectual property rights, applied for national patents, and built R&D centers and state-certified enterprise technology centers.
The third is strict process and quality management to ensure first-class products. The six brands adhere to science and technology enterprises, take the road of quality and efficiency, all passed the certification of quality management, environmental management and measurement confirmation systems, and passed product certifications such as DOT, ECE, and 3C.
The fourth is to persist in the strategy of strengthening enterprises through talents and build a scientific and technological talent team. Independent innovation must be based on talents, increase investment in talent capital at an appropriate time, adopt multi-channels to attract talents, cultivate high-skilled technology development leaders, and establish incentive mechanisms for employing people, and gradually establish a High-level, strong, technical and management-oriented practical enterprise research team.
Common problems
“Chinese people have a car is a symbol of wealth, so they tend to buy foreign brands, and foreign cars are generally equipped with foreign tires. Foreigners’ private cars are generally a means of transport, he bought a tire to recognize a reason, who Whoever bought it safely, so our tires are often wall flowers outside the wall." Guangzhou City, South China Rubber Tire Co., Ltd. representative of a speech to break through the use of radial tires in China.
Passenger radial tires are the matching tires for passenger cars and light vans. They have excellent high-speed, safety, fuel-saving, and comfort performance. Their difficult manufacturing technology, stylish sidewall patterns, and superior design patterns represent today's passenger tires. The international advanced tire manufacturing and quality level has become one of the important supporting products in the rapidly developing automobile industry.
When asked about the current status of domestic use of radial tires, the representative of Guangzhou Huanan Rubber Tyre Co., Ltd. used the word "heartache", "because 80% of our products are sold abroad."
In response, a manager of Hangzhou Zhongce Rubber Co., Ltd. deeply feels the same. He admitted that the performance of Chinese tires is not inferior to that of foreign countries, but its performance in the Chinese home market is not very satisfactory, and its own brand building is also not good. the elements of.
Chinese companies are sometimes very fanatical. They do not know where their direction is, and often neglect brand development and blind development.
“The owner of a company heard at a meeting that the person concerned said that the development of engineering fetus was very good. He wouldn’t finish it yet, and he ran home to work on the engineering tire project.†Si Hongzhen’s remark caused a Laughing, but after laughing, everyone's feelings are not easy.
And the test that everybody faces is not only this.
Starting from July 1 this year, China's tire export tax rebates are lowered, which has a great impact on the industry. According to the company's calculation, the tax rebate for tire exports was reduced from the original 13% to 5%, a reduction of 8%. The input tax and output tax deduction factors were removed. The actual income of the company was reduced by 6%, and the profit rate of export tires was only about 3%. As a result, not only is 3% of the profits gone, but also the cost is increased by 3%. There is no more than 2 billion yuan in the whole industry. Therefore, if tires are not increased in price in the second half of this year, the loss is inevitable. If export tires reduce exports due to losses, domestic demand pressure will increase, companies may start underemployment, and even employees may be laid off.
Where is the way out
According to Tan Yukun of the Rubber Industry Association’s tire branch, in order to prevent ups and downs, to avoid market risks, and to achieve a good and fast development, China’s tire companies urgently need to do the following:
The first is to accelerate the adjustment of product structure and change the mode of economic growth. The radial tires are the development direction. Among them, the radial tires are developing in the direction of wide sections, flattened and tubeless, and the radial tires are developing in the direction of high speed, flatness, and intelligence. Therefore, we must produce high-value, energy-saving, safe and environmentally-friendly high value-added tires as far as possible, and strive to achieve a change in the mode of economic growth.
The second is to strengthen market research and insist on sales and production. In the domestic market, we must pay attention to the changes in China's highways, railways, and other transportation industries, and pay attention to the orientation of China's policies. For example, the 444 models of the 51 automobile manufacturers that have recently failed to meet the standard need to be eliminated. This will affect the specifications of the original tires that are used for maintenance and repair. In foreign markets, we must pay attention to the changes in relevant laws and standards of importing countries so that our export tires can meet the needs of the world tire market.
The third is to increase the capacity for independent innovation and have independent intellectual property rights. Radial tires are high-tech products. They have no independent innovation capability and cannot produce good products. Without independent intellectual property rights, they are unable to safeguard their legitimate rights and interests. Since China's entry into the WTO, more and more trade barriers and technical barriers have been encountered. Therefore, basing itself on the market and based on the future, we must increase our capacity for independent innovation, constantly improve the tire structure, apply new technologies and new materials, and strive to develop market needs. New products.
The fourth is to strengthen the cultivation of brand-name products and achieve world-class standards. At present, compared with world famous brand companies, China's tire companies have a certain gap in scale, brand, quality, price, and market share. However, there are also some large tire companies in China. The foundation is very good, but the gap is not so great. In this regard, we must make special efforts to catch up, narrow the gap as quickly as possible, reach world-class standards, and strive to create a world-famous brand in China's tire industry. At present, the launch of the BCT brand by Beijing Capital Tire Co., Ltd. is a brave attempt to adopt high-tech and main high-end markets. This is not a development direction for China's radial tires.
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