Prospect of the projector market in 2012

Engineering Projector Market: Competition Between Brightness and Channels

As projection technology continues to mature, the homogenization between projector products is becoming more and more serious in 2011. Even at the just-concluded CES2012 show, there were no surprises. However, the maturity of the projection industry has led to the popularity of projection applications. Whether it is a large-scale exhibition, opening ceremony, or education, business, or home applications, projection solutions have become an indispensable force for the large-screen display market.

At the opening ceremony of the Beijing Olympic Games and the Shanghai World Expo, spectacular projection display applications have promoted the popularity of engineering projectors. Since the second half of last year, some of the leading manufacturers have shifted their R&D and sales focus to the engineering projector market. From a product perspective, high brightness, high resolution, and high reliability will become the overall direction of development of the engineering machine.

At present, the brightness of mainstream projectors is between 4,000 and 7,000 lumens. It is expected that this year will further increase the brightness of projectors, and 7000-10,000 lumens will appear. In addition, engineering projectors and large-screen products have extremely high requirements for the professionalism of system integrators. How to open sales channels has become the lifeblood of engineering machine sales.

Solid State Light Source Projectors: Expected to Replace Bulb Light Sources

The most dazzling technology in the projector circle in 2011 was definitely not the DLP PicoHD chipset from Texas Instruments DLP. This chip will increase the display resolution of the mini projector to high definition, reaching 128,800, plus a long-life LED light source. Consumers no longer have to worry about lamp life. Although the nominal brightness of this type of product is only 300-500 lumens, compared to the micro projector, the brightness has been greatly improved, in the general shade environment can project 40-80 inch screen.

It is expected that there will be more mini projectors in 2012. At the same time, with the further improvement of the light source performance, the nominal brightness is expected to increase to 500-1000 lumens, and the product price will be more competitive with traditional projectors. For consumers who focus on home entertainment displays and mobile business presentations, it will be a very good choice.

In addition to the micro-projection technology, solid-state light sources will have a great impact on the entire projector industry. Current projection products using LED light sources, laser light sources, and hybrid light source technologies are gradually increasing, and users who have extremely high service lives are concerned about this. Products. In terms of technology, it is difficult for LED light sources to break through 1000 lumens at this stage, and laser technology has security issues. Therefore, hybrid light source technology will dominate in 2012.

Business education and home machine: short focus and 3D will be universal

In the traditional business education market, in addition to the impact of mini-projectors and solid-state light projectors, short-throw projectors that have seen sales soar in 2011 will continue to be hot. From the current perspective, this technology has also entered a mature period. Whether it is reflective or direct-type short-focus technology, it can achieve a projection ratio of 0.3:1. Some manufacturers are trying to use this technology in home projectors. .

In the home projector market, despite the fact that JVC and Sony released ultra-high definition 4K-resolution home projectors almost simultaneously at the same time last year, due to the scarcity of source and playback equipment, this flagship product is difficult to enter the mainstream market. In contrast, 3D projectors are expected to usher in explosive growth. With the start of 3D channel trials, 3D really approaches ordinary consumers.

Currently, 3LCD, DLP, and LCoS camps all have 1080p 3D home projector products, but the price is still above 10,000 yuan, and the price threshold is relatively high. However, it is gratifying that DLP will launch a new platform that can be compatible with all 3D formats. In the future, DLP projectors will all correspond to 3D functions, and they will support all 3D formats, changing the current price of Full HD 3D projectors. Case.