In the past ten years, China's auto market has grown wildly, and all aspects of auto production and sales have been able to make a profit, which has encouraged some companies to be impetuous, contemptuous, and forgetful about the auto market, industry rules, industry peers, and consumers. There is a lack of minimum awe and respect, creating too many novel and unrealistic vocabulary, such as "over the corner", such as "multi-children hit the group", etc., are the tricks, strange tricks, dangers of the sword trick. Now, as the development of the automotive market has stabilized, some companies have begun to pay for the past frivolity and rashness. However, this kind of eagerness to seek success, quick success and instant benefit has been scraped into the field of car design that should be serious, rigorous and pragmatic. At the same time, it is incredible, but it has to be sweaty.
The day before yesterday (July 28), a platform called “Crowdsourcing Car Platform – 'Kay Wing + You Make a Car Together'†was officially launched.
According to reports, in the "crowdsourcing" program, the "crowdsourcing" platform will be used, and the network community, official website, official micro and other channels will be used to bring together car enthusiasts, private car makers, automobile industry amnesty, marketing think tanks. Creative designers and car owners are involved in the design, humanization, and human-computer interaction UI and have made substantial progress.
At the scene, a famous host named “China Good Tongue†officially joined the “Crowdsourcing and Car Building†project and became its first “Building Partnerâ€.
Let car purchases and users participate in the design of automotive products. It is a network industry behavior that has been popular in the world a few years ago - the "crowdsourcing" model. In short, this model is to mobilize consumers to do things. The starting point is based on the assumption that “the consumer designs something that is better than any professional designer.†It also saves the manpower. Cost, but create more product value.
The application of the “crowdsourcing†model is more common in the IT industry, and other famous companies such as DuPont and Procter & Gamble have also made some attempts. However, in the automotive field, since the design of automobiles is also related to R&D, manufacturing, sales, maintenance and service, “crowdsourcing†is only used by some companies as “gimmicksâ€, which attracts attention. So far, there are no successful cases.
For example, the "People's Self-made" project, which was sizzled a few years ago, is only "hoping to use this project to establish a communication platform for equal dialogue and mutual exchange between Chinese people and Volkswagen in the Internet environment. Future car ideas and ideas." At that time, Volkswagen's goal was to let 60% of Chinese netizens have access to the "People's Self-made" project within three months. The top executives of Volkswagen China directly stated that they want to use the "mass self-made" to complete the mission of "improving the reputation of the mass brand and the positioning clarity of the mass brand."
Regarding the complex and special requirements of automobile energy conservation, environmental protection and safety, automobile design is not only an art, but also a technology, and a long-term accumulation of practical experience of enterprises or design institutions. At the same time, due to the development and progress of automobile manufacturing technology, In addition, the car design has been continuously developed and improved.
At the same time, car design is almost all-encompassing, and some people have done "incomplete statistics": a car, from parts to finished products, involving more than 150 related industries. Therefore, automotive design needs to consider a series of system engineering such as ergonomics, traffic engineering, manufacturing engineering, operation engineering, management engineering, etc., with complicated design, testing, modification, and perfection. Therefore, most of the car design is done by professional designers and professional design teams.
People often say that "there is a specialization in the surgery industry", saying "let professional people, professional things", especially in the design of cars that precipitate and accumulate! As for other high-profiles such as "car enthusiasts, private car makers, automotive industry amnesty, marketing think tanks, creative designers and car owners", it may be an important reference for car design, or a supplement to the icing on the cake.
In the past ten years, China's auto market has grown wildly, and all aspects of auto production and sales have been able to make a profit, which has encouraged some companies to be impetuous, contemptuous, and forgetful about the auto market, industry rules, industry peers, and consumers. There is a lack of minimum awe and respect, creating too many novel and unrealistic vocabulary, such as "over the corner", such as "multi-children hit the group", etc., are the tricks, strange tricks, dangers of the sword trick. Now, as the development of the automotive market has stabilized, some companies have begun to pay for the past frivolity and rashness. However, this kind of eagerness to seek success, quick success and instant benefit has been scraped into the field of car design that should be serious, rigorous and pragmatic. At the same time, it is incredible, but it has to be sweaty.
For the same car, even Apple, which is very successful in the Internet field, is trying its best to recruit professional design talents and build professional design teams. As reported in the media a few days ago, as early as February this year, there were rumors that Apple had secretly formed a team of more than 1,000 people, and also built a related laboratory. After the news of Apple Car was spread outside, Fiat Chrysler even publicly expressed the hope to develop with Apple. Prior to recruiting Betts (formerly Fiat Chrysler Group Quality Assurance Director Doug Betts), Apple's industrial design team already had the talent to work as a car designer, such as Mark Newson, who joined Apple last year, and once in the well-known car brand Lamborghini. Audi is the designer's Julian H?nig, and Johann Jungwirth, former Mercedes-Benz R&D director of Apple's mysterious car development team.
From this point of view, with the so-called "crowdsourcing and car-making" platform, we invite the elite "partnership car" that "speaks around the tongue" or "knocks on the keyboard", despite the use of "styling design, humanized configuration, human-computer interaction UI" Such vocabulary definitions and restrictions, even the famous "good mouth" or famous name... For a profound car design, at best, it is a small dish for wine, and it is difficult to become a rich, Authentic main course.
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