The Daimler Group has announced its 2015 financial information, and the group's revenue and profits have increased significantly last year. Group revenue increased by 15% China contributed 10%
The Daimler Group's revenue last year reached 149.5 billion euros, a year-on-year increase of 15%; profit before interest and taxes increased 26% year-on-year to 13.5 billion euros, while net profit increased 23% year-on-year to 8.9 billion euros.
In the overall revenue, Mercedes-Benz's revenue last year was 83.8 billion euros, up 14% year-on-year; Daimler truck revenue increased 16% year-on-year to 37.6 billion euros, Mercedes van increased 15% to 11.5 billion euros, Daimler Le bus fell 2% year-on-year to 4.1 billion euros, and Daimler Financial Services also generated 19 billion euros in operating revenue last year, up 19% year-on-year.
In terms of regions, Western Europe contributed 49.6 billion euros of revenue to Daimler last year, up 13% year-on-year; North American Free Trade Zone revenue increased 25% year-on-year to 47.7 billion euros, of which US revenue rose 26% year-on-year. To 41.9 billion euros; the Asian region contributed 33.7 billion euros of operating income to the Daimler Group last year, up 15% year-on-year, of which China's revenue was 14.7 billion euros, a year-on-year increase of 10%, accounting for 9.8 percent of the group's overall revenue. %.
In terms of sales volume, Daimler Group's overall new car sales in 2015 were 2.853 million units, an increase of 12% from the 2.546 million units in the same period in 2014. Among various business units, Mercedes-Benz increased 16% year-on-year to 2.01 million units, Daimler trucks increased 1% year-on-year to 503,000 units, Mercedes-Benz vans increased 9% to 321,000 units, and Daimler buses fell 15% year-on-year. To 28,000 vehicles.
Daimler said that the increase in profit in 2015 mainly benefited from better transaction prices, efficient measures and favorable effects of exchange rate fluctuations, which offset the expansion of capacity, new technology and new models, and the $19 million relocation of US headquarters. And other expenses.
Daimler's 2015 main financial information:
Localized production boosts Mercedes-Benz's global revenue growth by 14%
Last year, China's largest single market for Mercedes-Benz cars. This year, Daimler expects the Chinese market to grow at a relatively flat rate, which will have a certain impact on the group's profits. In 2015, Mercedes-Benz sold 386,635 vehicles in China, a year-on-year increase of 24%. Among them, 237,894 units were produced and sold in China, a 61% year-on-year increase.
Previously, Mercedes-Benz's business in China has lagged behind its competitors. Its success in China last year was mainly due to the commissioning of C- and GLA-level operations in Beijing, and its market share in China increased from 1.5% in 2014 to 1.9%.
Mercedes-Benz's global sales in 2015 was 2.01 million units, an increase of 16% compared with 1.723 million units in 2014; operating income reached 83.8 billion euros, and in 2014 it was 73.6 billion euros, up 14% year-on-year; profit before interest and taxes was 8.343 billion yuan. The euro, up 40% from 2014's 5.964 billion euros. The sales profit margin has increased from 8.1% in the previous year to 10%.
Daimler CEO Dieter Zetsche hopes to make Mercedes-Benz beyond BMW the best-selling luxury brand in the world by 2020, and last year it has surpassed Audi to take second place.
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