Beijing Yayuncun Automobile Trading Market (hereinafter referred to as the Asian City), known as the "China's automobile market barometer", shares a lot of interest. On July 17, Su Hui, general manager of the city of Asia, announced that the suspension of the relocation of the Asian city had been delayed; The new Asia city in Changping will still be opened before November 11, how can the new and old Asian cities achieve seamless connection? Moreover, the ownership of land in Asia is still in the hands of others, and Asia as a vehicle trading market still belongs to temporary land. Even if it does not move, the function of the Asian city is also quite limited, and there are still problems with parking spaces that are difficult to solve. "You can see that our buildings are very simple," said Xiaogang, the Asian City Business Information Department. "This is because I know that I will move sooner or later instead of putting too much effort into the hardware." Insiders speculated that the Asian city is just Finding a suitable time to relocate it. For other automobile trading markets in Beijing, the Asian city is a benchmark. At this moment, the moving and non-moving of the Asian cities is just a form. They have already entered the post-Asian era. Since the establishment of the first-generation car market in North Asia, it has been established in 1995. In 10 years, the number of cars sold in Asia has exceeded 300,000, and the transaction volume has exceeded 50 billion yuan. According to statistics, the number of automobile transactions in the Asian city accounted for nearly 40% of the total transaction volume of the entire Beijing city, which means that there may be two vehicles in five cars from the Asian city. The Asian city not only plays a decisive role in the sales market of Beijing City, but also it is that consumers from other parts of the country are not far away and pick up cars in Asia. Today, many heavyweight car dealers in the Beijing market chase their origins mostly from Asian cities. The entire automotive market has been plagued by signs of trouble and can be found in Asia. Many policy makers also regard Asia as the best place for market research. Thanks to the geographical advantage brought by the flourishing zone within the Fourth Ring Road, and thanks to the rapid development of the Chinese automobile industry, Yacheng has become the undisputed leader in the automotive market in Beijing and even in China as a whole. . The “barometer of the Chinese automobile market” is often the prefix placed on the front when introducing the Asian market. This hat is not the boasting of the Prince of Asia, but the "title" that the relevant leadership department gives to the Asian city in public. Today, the deadline for the land requisition of the Asian city has already reached. Fifteen kilometers to the north, exit from the Beijing area and exit the bustling business district. The overall relocation of the Asian city was within two months. Regardless of car dealerships in Asian cities, car consumers, researchers in the auto market, or automobile intermediaries, it is a huge loss. Now that it is time to go to the Asian city, the past flourishes gradually, and many illegal agencies known as “seamless” are re-searching for new outlets. As the warlords compete for the Asian city vacancies, however, there are also hijackers in the relocation of Asian cities. The boss who has the absolute advantage undoubtedly makes any latecomers feel suffocated, and success often requires several times of effort. Now the relocation of the Asian city has brought an opportunity to reshuffle the entire industry. In 2004, 23 registered automotive tangible markets emerged in Beijing, and many others were still under preparation. The role played by the invisible player of the market has gone far beyond the scope of the Beijing Municipal Government’s planning. According to a plan of the municipal government in early 2000, Beijing has a tangible market for cars in the northeast and southwest. A newly launched auto market has issued mercilessly a promotional page of “Thank you to Asia City”. After the relocation of Da Chenya City, you will have the determination and courage to rise. In the new automobile market, the first to launch Wittmann's pace of trial operation is outside the Five Ring Road, leading to the Oudebo Motor City on the side of the Changping Expressway. The Auto City attracts 22 brands of four-in-one stores, which is one of the densest 4S clusters. On the edge of the East Fourth Ring in Chaoyang District, Oriental Base Motor City is also eager to try. Its general manager Chu Changle once said, "The earliest at the end of June, the latest in July, Oriental Foundation will be opened." In the Oriental Foundation Auto City also incorporates 18 four-in-one car stores. Located on the South Fourth Ring Road, the obscure International Automobile Expo Center is even wronged, it is rumored that this is a project that was planned by the government. At the Beijing International Auto Show, the International Automobile Expo Center finally lost no time and formally announced its debut. While Oude Bao and Dongfang Foundation became familiar within the circle, a car base named AUTOMALL was quite behind the trend and opened its battlefield on the opposite side of the northern automobile trading market. Zhang Dong, general manager of the company, said, “October will be a trial operation, and it will be opened in January next year.” Just last week, another automobile market with an area of ​​1200 acres was exploded. Zhang Jun, the general manager of the Tianlong Motor City, is also confident. “In October, it will be a trial operation.” In Tianlong's investment promotion profile, a rent of RMB 1 per square meter per day was created, which is a must-see. "There is money, courage is enough." Faced with new predators, and Xiaogang only two comments. In these newly built physical vehicles, many investors are real estate developers. The Yasushi City Lianlianheng 10 years ago, the Asian city started from nothing. After 10 years, it has become the industry's leading boss, and Asian cities with rich industry experience will be willing to deal with the adverse effects of relocation. In addition to trying to create a new market with a three-fold increase in area, Asia City is also looking for opportunities in various channels, not wasting its resources as a “sub-city”. Cooperate with the old motor vehicle market in Seongnam to develop second-hand car business. To build Jingang Auto Park in the east of the city, it has now become a perfect place for professional testing; on the west side of Beijing City, there is a supermarket dedicated to doing SHOP PINGMALL. Cooperative launch of the Jinyuanya Automobile Supermarket. After its opening in October, it is said that it will become a super five-star shopping place. The city has not yet been relocated. Not only that, but the Asian city is also pushing its business to neighboring cities such as Tianjin to create a tangible market for cars around. In addition, it is still in full swing planning an American car tour in China. All indications indicate that relocation has become a motivating factor in the Asian city. That is, moving 15 kilometers to the north and exiting Beijing’s urban area has also been optimistically portrayed as an opportunity in the Asian city. “The area has increased threefold and there is more to be able to do.” In Xinya, apart from following the existing one, In addition to the new car sales function, related businesses such as used car business, automobile maintenance business, and spare parts sales have also been added. Su Hui, general manager of Asia, said that "it is necessary to make New Asia itself into a '4S' shop," with the sale into the sale, after-sales, pre-sales of the various functions, so that consumers throughout the car worry-free. Upgraded version of the store interpretation Before 2003, the Beijing auto industry has recognized the three major automobile trading markets, namely Yashi, Zhonglian and North. With the rapid development of China's auto industry, these traditional old automobile trading markets have also developed rapidly, and each of them has lived in peace. However, compared to today's new Big Mac type auto shopping mall, these traditional auto trading market functions are very thin. Most of the old market is dominated by new car sales, of which only China United is involved in the used car business. In addition, the direct business related to automobile spare parts, maintenance, etc. has never been involved. The auto market and car dealership are largely the same as the landlord and tenant. The automotive tangible market provides a place for car operations. Market managers maintain the order of the car market. In the past, when the competition was not sufficient, such a simple car hypermarket may still be feasible. However, people in the industry have long said that the competitors facing auto sales outlets are not just such a tangible market for cars, but also include the pampering car stores. In the case of more mature and rational consumers, can a car store like the market still meet the needs? A car is not a consumer product. Before buying a car, consumers need to pick and choose. After the car is purchased, consumers need maintenance. The simple function of auto stores will be smaller and smaller in the future development. Functionally, some old car markets do not seem to be capable enough. In the newly-built automobile store, without exception, all involved in a number of upstream and downstream related businesses such as automobile maintenance beauty, spare parts and so on. Many automotive tangible markets take into account the functions of the automotive specialty stores and the traditional car market. There are both a four-in-one shop and an ordinary car booth. And not only automotive business, but even catering, leisure and entertainment, such as car cinemas, test drives, auto clubs, auto restaurants, etc.. AU鄄TOMALL automobile base is like this, Tianlong Motor City is such, after the completion of the second phase, Oriental Foundation Also like this. Beijing auto market war has been secretly upgraded. The fear of the automobile city bubble Ou Debao covers an area of ​​260,000 square meters; the Eastern Foundation covers an area of ​​300 acres, the investment is 6.7 billion yuan, and the second phase is still 300 acres; the automobile base covers an area of ​​300 acres and the investment is 1 billion yuan; New Asia City It covers an area of ​​300 mu and invests 6.7 billion yuan. Tianlong covers an area of ​​1200 mu. It develops 700 mu in the first phase and invests 360 million yuan.. During the interview, Guo Hetong, president of Liantuo Group, a large car dealer, pointed out that the construction of the automobile is visible. The market occupies a large amount of land, has large investment, and has a large social impact. It should not be done with one stroke of the head and the relevant government departments should strengthen supervision. Although invisible, the battle for car dealerships between these car tangible markets has already begun. There have been reports of rumors in the industry that Oriental Foundation has been delaying its opening. It is the difficulty of attracting booths in its exhibition halls. In fact, Oriental Foundation, which originally stated that it was not a problem to start business immediately, is indeed still investing. Of course, more than Oriental Foundation, which is still inviting investment, Oudebo, and the Auto Mall of Science and Technology Exhibition Center, which are already in trial operation or have already announced formal business hours, are also attracting investment. Tianlong Motor City, which recently joined the melee, is debuting at a rent of RMB 1 per square meter per day. Merchants, investment, investment, dealers recruited how to manage? How to ensure that dealers profit? And Xiaogang expressed doubts that the investment in the auto market is still at a few hundred million yuan, and evenly distributing it to dealers will increase their operating costs. In the future, when the profits from automobile sales tend to be thin, if prices do not compete with each other, How do dealers make money? In August last year, Beijing’s car ownership exceeded 2 million vehicles, a figure not exceeding 2.4 million shortly before. According to the conditions of road traffic and other conditions, it is estimated that there will be 3 million vehicles in Beijing. In any case, this year's car is no longer as good as it used to be, but it is an indisputable fact. The increase in costs, the dilution of profits, the unsalvishment of automobiles, and what makes sure dealers profit? And Xiaogang's doubts are like needles, pointing to the key of every ambitious automobile city. It can be seen that of the more than 20 auto markets that have emerged, some are not long-term planning projects, and there is a lot of money to earn the momentum of running out of money. Some automotive tangible markets have expanded their functions to eating, drinking and entertainment. Some of them, such as Tianlong, simply stated that they would have to dig for gold in the auto market.

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