In China, the world’s largest auto market, the competition in the tire industry has become increasingly fierce, and the German Continental Group’s Horse Brand tires are fully accelerating the process of localization in China.
Recently, Zhu Kunyong, Sales Director of China for Horses in China, revealed in an interview with reporters that horse brand passenger car tires and commercial vehicle tires have successively introduced localized production schedules: In March 2011, the first batch of tires produced by Hefei Hefei factory will be supplied. The market will have a production capacity of 20 million pieces in the future; in 2015, commercial vehicle tires will be made domestically with an annual production capacity of 2 million pieces.
The localization of horse brand tires in the Chinese market includes localized production, localized design, localized sales, and the localization of management teams.
Among the localized sales, the horse brand Best World flagship store will aim to build a fast repair chain, which will impact the original tire service and after-sale maintenance separation.
Commercial vehicle tires made in 2015
According to the plan of the Chinese brand tires for the Chinese market, the company will import passenger tires and commercial vehicle tires. The company's Hefei plant will become the most important part of the global production of the brand tires.
Zhu Kunyong told reporters that production at the Hefei plant will maintain European production standards. The first phase will have an annual production capacity of 4 million, the second phase will have an annual production capacity of 16 million, and the latter will add 2 million annual production capacity of commercial vehicle tires. Will be 22 million, will become the world's largest and most advanced production plant.
In fact, the Hefei Hefei factory was opened in 2008 and is the largest investment project of multinational auto parts companies in China during the financial crisis. Zhu Kunyong revealed to reporters that on October 20, 2010, the first tire of the Hefei factory had been produced and road tests were currently being conducted to see whether the new production-designed tires could adapt to the Chinese market. It is expected that the first batch of domestically made products will be made in March 2011. Tires will be marketed. Zhu Kunyong told reporters that he expects the Hefei plant to provide commercial vehicle tires by 2015.
“We are confident in launching replacement products at the beginning of 2013. We already have such plans, including commercial plans, sales plans and outlet layouts. We will launch very competitive products. At that time we can pat on our chests and say, we put A mature product has been brought to China. Before that, we will not sell it on a large scale, otherwise it will have a great impact on the brand of the brand.†Zhu Kunyong told reporters.
Flagship mode main fast repair chain
The expansion of the Chinese company's tire business in China requires a strong sales network. Today, the company's tire outlets have opened to the 1200th, and the tire repair network is approaching saturation. It is time to seek change.
Horse Brand Tire introduced a mature brand flagship store model. The flagship store model was named "BestDrive" and has now opened its second flagship store in Shanghai.
Zhu Kunyong revealed to reporters that after the "Best Germany" film may also be launched after the service, after the "Best German" development direction is the fast repair chain mode.
According to the Malaysian brand tire plan, Beststar will account for 10% of the company's tire sales network and it should reach 150 by 2015. Due to staffing reasons, the brand tire "BESIDE" will continue to choose partners to open up the market.
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