Goodyear Tire & Rubber Co., Ltd. recently released its fourth-quarter and full-year financial reports in 2010. Its operating income for the fourth quarter reached US$224 million, and its annual operating income exceeded US$900 million.
Richard J. Kramer, Goodyear’s president and chief executive officer, said: “I am very pleased with Goodyear’s outstanding performance in the fourth quarter and the full year of 2010. Our revenue results It shows that the tire industry has recovered significantly. Despite the increase in raw material costs, our businesses have achieved growth compared to 2009."
“In Goodyear's existing product line, the proportion of new products is unprecedented, and this has also contributed to the continuous growth of unit tire profits and set a new high, while also achieving sustained success in the target market.†Mr. Kramer Added.
“Our selective business strategy continues to provide us with tremendous opportunities for profitable growth. Goodyear's major tire brand brands and advanced technology bring a superior value experience to customers with different needs.†Mr. Kramer said.
Goodyear reported $5.1 billion in sales in the fourth quarter of 2010, an increase of 14% compared to the same period in 2009. A total of 45 million tires were sold, an increase of 4% over 2009.
In the fourth quarter of Goodyear global sales, 130 million US dollars came from sales growth. At the same time, thanks to the continuously improved product pricing system and product mix, unit tire profit (excluding exchange rate effects) rose by 12% in the fourth quarter compared to the same period in 2009. Other tire-related businesses also contributed to Goodyear’s $159 million in revenue growth, which is mainly due to sales of third-party chemicals in North America. In addition, the exchange rate factor also led to a reduction in some sales.
Asia Pacific tire business performance
Goodyear's Asia Pacific tire sales in the fourth quarter reached 562 million US dollars, an increase of 16% compared with the same period in 2009, setting a new quarterly high. Tire sales increased by 5% compared with the same period in 2009, of which sales of matching tyres increased by 12%, and sales of replacement tyres increased by 1%. Excluding exchange rate effects, unit tire profit for the fourth quarter of 2010 rose 6% from 2009. In addition, there is a portion of exchange gains.
In the fourth quarter, Asia Pacific’s operating revenue was US$60 million, of which product pricing and product mix improvements and sales growth contributed US$38 million in revenue this quarter, but at the same time, raw material costs increased by US$45 million from last year. Affected by the positive foreign currency translation in the Asia-Pacific region, operating income has increased; and the construction of Goodyear's new factory in China has also increased the cost of the quarter.
According to Pierre E. Cohade, President of Goodyear Asia Pacific, “Goodyear Asia Pacific once again set a new record for tire sales and revenue, and we are very pleased with this. China and India are The Asia-Pacific business of growth engine has shown strong growth momentum in the past 12 months, which shows that we are committed to continuous innovation in our product portfolio, and our efforts to further strengthen the Goodyear brand and authorized distribution network have brought us prosperous profits."
“Third-party awards and recognition are the best ways to prove our strategy is effective. In 2010, our new product won the 13 highest honors in the industry, and the Goodyear brand has repeatedly won awards with its many marketing activities. The retail brand has also won recognition for the first time. In addition, we have also won the Most Admired Best Employer Award in China.†Mr. Howard adds, “If you want to win in Asia, you must have products that can stand out from the competition. , brands and stores, and, as an outstanding company that can attract and retain top talent in the industry, I would like to express my heartfelt thanks to all the hard-working employees and our business partners for the help we have here. Achieve such outstanding results within one year."
Annual results
Goodyear generated sales of $18.8 billion in 2010, a 16% increase from 2009 sales of $16.3 billion. Tire sales rose by 8% in 2010, which led to a $1 billion increase in revenue.
Goodyear's total operating revenue for 2010 was US$917 million, an increase of US$372 million compared to 2009, reflecting the company’s four major business units achieving profitable growth. Compared with 2009, the Asia-Pacific region's operating income in 2010 benefited from the increase in sales and the company’s measures to reduce costs. The gains from the improvement of product pricing and product mix completely offset the increase in the cost of raw material costs.
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