Comprehensive performance of Korean cars in 2017: almost completely annihilated! Beijing Hyundai announced gross sales of 820,000 units in its 2017 sales transcripts. It also fell by nearly 30% year-on-year in 2016 in the last few months, and fell out of the ranks of millions of car dealers. This dismal result is also expected.
Beijing Hyundai, which is at the forefront of its turbulence, has also recently announced its year-end bonus announcement. In addition to the festival fee, it will also issue a 3.5-month benefit bonus. This is great news for employees who have worked hard for a whole year.
Of course, Beijing Hyundai seems to be a bit out of the mainstream compared to the year-end awards of Guangzhou Auto Transmission Co., Ltd. issued for 12 months and Guangzhou Automobile Honda issued 10,000+6 months. However, considering the company’s annual performance, 3.5 The monthly bonuses are also understandable, and they are also at the industry average.
After Hyundai’s sales continued to increase in January and February in 2017, sales volume has been declining since March, and the sluggish performance of the market has continued. After five consecutive months of negative growth, Beijing Modern will not be allowed until July 30. The sales target set at the beginning of the year was not substantially reduced, from 1.25 million vehicles to 800,000 vehicles, and the reduction rate was 36%.
In the second half of the year, Beijing's Hyundai sales gradually recovered, but it was also down from the same period last year. Under the dual pressure of a new iteration of the new model and a further downward exploration of the price space, Beijing Hyundai’s sales volume began to increase sharply in September, especially in December, with monthly sales reaching 110,000 units. Is a substantial price reduction promotions. However, people with discerning eyes know that it is impossible to continue to develop with substantial price cuts in exchange for market sales.
This is also the biggest crisis Hyundai has encountered in the Chinese market in 15 years. Although the crisis is gradually being lifted, it is necessary to continue to observe how the Korean cars have achieved the peak level of 1.14 million units for the year to 2016. .
Beijing Hyundai has set a target of 900,000 vehicles for 2018, which is just the sales level in 2012.
According to the plan, in 2018 Beijing Hyundai will launch 3 new cars, a variety of remodel cars and new energy models. Including the new SUV models "ENCI-NO", the new Sonata PHEV, etc., when the new Sonata will have T power, HEV, PHEV three power systems. The most criticized “old and new cousin†in Korean cars will hopefully be improved. For example, after winning the mid-term change in this year’s Shengda, now Shengda’s production has to be suspended. It’s necessary to know that when Beijing’s Hyundai was the most, there were four generations of family members. Sales.
In addition, even worse than the modern, more noteworthy is the Kia Motors, Kia sales in China last year decreased by 44.6% year-on-year, sold only 360,000 units, with plans to produce 900,000 units of its three factories almost drastically reduced by nearly 2/3.
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