The regulatory authorities have made "continuous moves" to maintain the competitive environment in the automotive market. The "Economic Information Daily" reporter learned from the seminar on the anti-monopoly guidelines for the automobile industry organized by the Price Supervision Bureau of the National Development and Reform Commission on the 7th that the draft of the "Anti-monopoly Guidelines for the Automobile Industry", one of the six "Anti-Monopoly Law" guidelines, has been drafted. It is about to openly solicit opinions from the whole society. The previous day, the Ministry of Commerce publicly solicited opinions on the "Measures for the Administration of Automobile Sales" and proposed to release the unlicensed operation mode of automobile sales. Experts said that with the gradual improvement of relevant systems, the monopoly of all aspects of the automobile industry chain will be completely broken, and the existing interest chain will be reshaped. In the past, some "stubborn diseases" in the market, such as imported cars with abnormally high prices, will be Become history.
The social discussion about the monopoly phenomenon in the automobile industry began to increase from three years ago. At that time, many media questioned the price gap between domestic and overseas markets of some high-end imported models. In the whole sales process, manufacturers almost “dominant†the entire interest chain. After that, the “zero ratio†of the domestic common models released by the China Automobile Maintenance Association was even more astounding. The case of “replacement of 12 new cars for all the accessories of a Mercedes-Benz car†became a hot topic in the Chinese auto market at that time. . Many experts pointed the finger at the "Management Measures for the Implementation of Automobile Brand Sales" issued in 2005. They believe that the authorization model of the automobile brand stipulated in the Measures gives the automobile manufacturers excessive power to manage the sales system, which is a monopoly phenomenon. crux.
In recent years, there have been several rumors about the revision of the "Measures" in the market, but it has not been expected to come to the official notice of the Ministry of Commerce. During this period, anti-monopoly law enforcement work in the automotive industry began to take shape. Since 2014, the National Development and Reform Commission’s Price Supervision Bureau has investigated 12 cases of monopoly agreements in the automotive sector, with a total fine of 2.047 billion yuan. Audi, Mercedes-Benz, Chrysler and other auto giants have been smashed under anti-monopoly law enforcement. The illegal activities in the market paid a price.
According to Zhang Handong, director of the Price Development Bureau of the National Development and Reform Commission, according to the work plan of the Anti-monopoly Committee of the State Council, the National Development and Reform Commission has been responsible for drafting the “Anti-Monopoly Guide for the Automobile Industry†since last year. At present, a draft of the guidelines has been formed, and the next step will be open to the public. The society solicits opinions. The formulation and promulgation of the guidelines will help prevent monopolistic behaviors in the automobile industry, protect fair competition, protect consumer interests and social public interests, and promote the healthy development of the automobile industry. While enhancing the transparency of law enforcement and ensuring scientific and effective anti-monopoly supervision, Reduce administrative law enforcement costs and reduce compliance costs for auto industry operators.
The contradiction between automobile manufacturers and dealers has a long history. Since manufacturers have full control over the market and have absolute right to speak, it is difficult for dealers to operate independently, including pricing power, parts supply, and after-sales market services. Being interfered, and this is also the most common phenomenon in the anti-monopoly enforcement practice of the automobile industry. Therefore, the development of the Guide has been supported by dealers in many industries. In order to inject further topics into the market, the Ministry of Commerce finally released the draft for the "Automobile Sales Management Measures".
This consultation draft clearly states that dealers can sell cars that are not authorized for sale by suppliers, or imported cars that are not authorized for sale by overseas automobile manufacturers. However, special express and reminders should be made to consumers in writing. And clearly inform the consumer responsible body. This means that the auto sales authorization method has been broken, dealers will be allowed to sell cars across brands, and the monopoly of supplier channels is also broken. Parallel imported cars are also recognized at the regulatory level.
"After reading this policy, we must first applaud the introduction of this car management method. It changes the car's right to speak in the car circulation, and breaks the original interest chain. Although this method can Whether it is implemented or not, it remains to be seen whether car companies can respect and implement. However, the introduction of future measures has effectively protected the interests of car dealers to a certain extent. In the future, the prices of some imported cars will return rationally.†The businessman said to the reporter of the Economic Information Daily.
According to relevant analysts, in the beginning of China's accession to the WTO in 2001, in order to avoid the impact on national brands, the national brand growth space was given, and higher tariffs were imposed on related foreign brands, including imported cars. This also gives some foreign car companies the opportunity to set an excuse for setting the price of the product to an abnormally high level. This time, taking advantage of the anti-monopoly to make a combination of boxing, it is also expected that the relevant departments will properly adjust the import tax rate of foreign brands. To more fully protect consumer rights.
It is reported that the solicitation draft for the "Automobile Sales Management Measures" is expected to be available as of February 6, 2016. Once the new regulations are implemented, the current "Automobile Brand Sales Management Implementation Measures" will be abolished at the same time.
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