Auto market sales decline, unfinished business car sales promotions

In the past few days, the reporter visited Baiyun Avenue, Huangpu Avenue, Guangzhou Avenue, Huangshi Road, Guangwu Automobile Trade and other automobile sales areas. It was discovered that with the gradual recovery of Japanese brand production capacity and the continuous increase in market supply, the end market prices have also continued to decline. There are also loose prices for the models that are not allowed in separate passages.

Adequate Price Reduction Sales Promotion for Japanese Journalists Visited major car makers learned that with the recovery of domestic automobile production in Japan, not only did Japan's Dongfeng Nissan, FAW Mazda, FAW Toyota, GAC Honda and other Japanese joint venture brands in China resume their preferential rates. To the pre-quake level, the preferential rates for some imported Japanese cars are also expanding.

In Guangzhou Xinyi Toyota Store, Corolla is carrying out promotional activities, of which the 1.6L Corolla cumulative discount of up to 12,000 yuan, including the 3,000 yuan energy subsidies provided by the state, as well as the 950 yuan strong insurance and the 1,000 yuan oil card donated by the 4S shop. . "It's a good deal to buy Corolla right now. In May, there was no one-penny concession, and you have to wait for the car," said a sales consultant.

In another FAW Toyota 4S shop Qingfeng Toyota store, there is also a 2.5 million yuan cash concession for the 2.5L crown. In 2010, the crown V6 2.5LRoyal of 328,500 yuan was taken as an example. The transaction price was 303,500 yuan. The most crucial is that Compared with before, "the car is sufficient."

Similarly, Guangzhou Automobile Honda, the sales force for its models are also increasing, with Feng Fan as an example, all departments have a cash discount of 10,000 yuan.

In terms of Dongfeng Nissan, although it has the largest market share, it is also a bit “unbearable” in the off-season. Guangzhou Dongfeng South’s majority of franchise shops have Tianqi glory version of the current car on sale, and the car can get up to 30,000 yuan in cash, but also Extra bonus gift of 5,000 yuan.

From mid-June, FAW Mazda invested several hundred million yuan to upgrade Ruiyi’s full range of models and installed an intelligent driving entertainment platform. The “10-thousand-mile smart entertainment platform” installed by Ruiwing is a high-tech driving platform based on the research and design of the original vehicle’s electronic system, which fully integrates the functions of smart driving and audio-visual entertainment, aiming to build the most complete vehicle. The smart center with practical value, its components and application software are original assembly.

Not only is the discount rate of Japan-based joint venture brands such as FAW Toyota and Guangzhou Automobile Honda returning to the pre-quake level, but with the recovery of auto production in Japan, the space for imported Japanese cars is also expanding. Guangzhou Subaru store, Forester most of the current models have the current car, the discount rate has also expanded, the car can receive a gift package of 5,000 yuan.

New car loses "honeymoon period"

With the loosening of Japanese car prices, European and American car dealers have to hold high the flag of price reduction. Although Chevrolet Aveo Europe, which was listed on the Chinese market on May 20, did not have cash incentives, the distributor, Guangzhou Meihao, launched a booked and presented gift package at the 10th anniversary of the anniversary. The Roewe (microblogging) brand recently launched Roewe 350 configuration upgrade version to send up to 18,000 yuan gift package, the most popular Roewe 550 car can also offer 20,000 yuan discount; Skoda Octavia is currently the lowest from 119,400 yuan, the Department of the highest discount 8000 Yuan, Jing Rui can enjoy a cash discount of 10,000 yuan, Hao Rui cumulative discount of up to 14,000 yuan. In Beijing's modern stores, the eighth-generation Sonata can now enjoy the “five-fold discount”, including a one-dollar purchase of all-risk insurance.

In terms of imported cars, when Mercedes, BMW, and Land Rover were all using the mark-up sales to show their appeal in the Chinese market, Cadillac had to respond to deserted market conditions with the word “down”. The reporter also learned from Guangzhou Cadillac 4S shop that the current purchase of SLS Seville 2.0T models can enjoy a cash discount of 30,000 yuan, while 3.0L models can enjoy the maximum cash discount of 50,000 yuan, a small amount of cars in the store.

Some dealers indicated that the negative growth in the first half of this year has caused a certain gap between the actual sales volume and target sales volume of many automakers. As the market supply becomes more normal, the second half of the year is also the final period of annual sales of major auto makers, in order to achieve Annual sales, in the next two or three months, car prices and dealers will be a substantial price cuts, and even some dealers will "sell meat."

Guangzhou Auto City Part of the list of car models at a glance Car price (ten thousand yuan) Discount rate Tianhe 2011 2.0L XL Glory Edition 21.98 3 million Ma Chi 1.5XL Easy Hyun Edition 8.39 6000 yuan +

5000 yuan package new sunshine 1.5CVT comfortable version 9.28 3000 SLS Saiwei 2011 paragraph 2.0T luxury 43.88 3 million love only European 8.18-11.18 gift package biography 2.0L AT Deluxe Edition 15.68 3000 yuan package Platinum Platinum 2.4L TYPE- S 25.58 25,000 yuan Mazda 8 2.3L Extreme Edition 25.98 5000 yuan Volvo C30 Zhiya Edition 28.8 30000 yuan price is for reference only, the actual price is subject to actual